#heweb08 - Hello is Anyone Out There? Using Web Analytics to Understand your Audience

Kyle James [email_address] doteduguru.com

Points to Cover
Building the Argument
Key Performance Indicators (KPI)
Understanding Key Terminology
All Things Google Analytics
Additional Analytics
4 Rules of Analytics

If a tree falls in a forest and no one is around to hear it, does it make a sound?

Are you listening to what your visitors tell you?

? How are you making web decisions?

What is Important?

Understanding Analytics Terms

Understood Terms
Visits
Pages/Visit
Absolute Unique Visits
% New Visits
Traffic Source
Landing Page

Misunderstood Terms
Pageviews
Avg. Time on Site
Bounce Rate
Exit Rate
Traffic Types

Pageviews For more Info: doteduguru.com/hew/pageviews

Avg. Time on Site

Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

Traffic Types

Benchmarking

edurank.nucloud.com

Benchmarking Google Analytics Society -> Education -> Colleges & Universities

Choosing an Analytics Package For more Info: doteduguru.com/hew/compare

10/90 Rule

Google Analytics?

Installing Google Analytics For more Info: doteduguru.com/hew/gabasics

Installing Google Analytics For more Info: doteduguru.com/hew/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/

Data Overload?
Segment
Filter

Google Analytics Profile
Up to 100 Profiles
with www or without
Setup Default page
Exclude URL Query
Setup Site Search

Google Analytics Profile For more Info: doteduguru.com/hew/gabasics

Standardizing Data What’s wrong with this picture?

Standardizing Data For more Info: doteduguru.com/hew/filters

Standardizing Data For more Info on URL Canonicalization: doteduguru.com/hew/www www.wofford.edu or wofford.edu

Filter Because you don’t always want everything

Sub-domain Traffic Filter For more Info: doteduguru.com/hew/filters

Including All Domains Traffic Filter For more Info: doteduguru.com/hew/filters

Exclude IP Traffic Filter For more Info: doteduguru.com/hew/filters

Directory Filter For more Info: doteduguru.com/hew/filters

Country Filter For more Info: doteduguru.com/hew/filters

Full Referral URL Filter For more Info: doteduguru.com/hew/filters

Tracking and Tagging

Destination URL Tagging For more Info: doteduguru.com/hew/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=hewd&utm_medium=presentation&utm_campaign=conference

Tracking Links For more Info: doteduguru.com/hew/tagging

Tagging Audience Segments For more Info: doteduguru.com/hew/tagging

Reports

Site Search Report For more Info: doteduguru.com/hew/sitesearch

Keyword Report

Content by Title Report

Referring Sites Report

404 Error Page Report For more Info: doteduguru.com/hew/404

Wait… There’s more

Offline Campaigns For more Info: doteduguru.com/hew/redirects

For more Info: doteduguru.com/hew/emailstats

For more Info: doteduguru.com/hew/email

Blogs For more Info: doteduguru.com/hew/blogs

RSS Statistics

ShareThis Tracking

Social Media For more Info: doteduguru.com/hew/socialmediaintro doteduguru.com/hew/socialmediaresearch doteduguru.com/hew/socialmediamarketing

Monitor Social Media Growth For more Info: doteduguru.com/hew/facebook

Monitor Social Media Growth For more Info: doteduguru.com/hew/linkedin

Video Analytics

Web Analytics Rule #1 “Always Be Testing” #1

Web Analytics Rule #2 “Don’t get caught up in the numbers. Look at the TRENDS” #2

Web Analytics Rule #3 “Setup a reporting schedule and track key metrics” #3

Web Analytics Rule #4 “Set Goals” #4

Setting Goals
X campus visits scheduled a month
X number of viewbooks downloaded a month
Lower bounce rate on specific landing page X % over next month
Get donor email campaign to generate X amount over next month
Increase our video exposure X % for next month
Promote and increase presence on a social network by X%

Kyle James [email_address] doteduguru.com Questions ?

http://doteduguru.com	287
http://higheredanalytics.com	266
http://collegewebeditor.com	39
http://www.slideshare.net	4
http://translate.googleusercontent.com	1

#heweb08 - Hello is Anyone Out There? Using Web Analytics to Understand your Audience

by Kyle James on Oct 07, 2008

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#heweb08 - Hello is Anyone Out There? Using Web Analytics to Understand your Audience — Presentation Transcript