0
Kyle James [email_address] doteduguru.com
Points to Cover <ul><li>Building the Argument </li></ul><ul><li>Key Performance Indicators (KPI) </li></ul><ul><li>Underst...
If a tree falls in a forest and no one is around to hear it, does it make a sound?
Are you listening to what your visitors tell you?
? How are you making web decisions?
 
What is Important?
Understanding Analytics Terms
Understood Terms <ul><li>Visits </li></ul><ul><li>Pages/Visit </li></ul><ul><li>Absolute Unique Visits </li></ul><ul><li>%...
Misunderstood Terms <ul><li>Pageviews </li></ul><ul><li>Avg. Time on Site </li></ul><ul><li>Bounce Rate </li></ul><ul><li>...
Pageviews For more Info: doteduguru.com/hew/pageviews
Avg. Time on Site
Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce
Traffic Types
Benchmarking
edurank.nucloud.com
Benchmarking Google Analytics Society -> Education -> Colleges & Universities
Choosing an Analytics Package For more Info: doteduguru.com/hew/compare
10/90 Rule
Google Analytics?
Installing Google Analytics For more Info: doteduguru.com/hew/gabasics
Installing Google Analytics For more Info: doteduguru.com/hew/codecheck SiteScan http ://www.sitescanga.com/ WASP http://w...
Data Overload? <ul><li>Segment </li></ul><ul><li>Filter </li></ul>
Google Analytics Profile <ul><li>Up to 100 Profiles </li></ul><ul><li>with www or without </li></ul><ul><li>Setup Default ...
Google Analytics Profile For more Info: doteduguru.com/hew/gabasics
Standardizing Data What’s wrong with this picture?
Standardizing Data For more Info: doteduguru.com/hew/filters
Standardizing Data For more Info on URL Canonicalization: doteduguru.com/hew/www www.wofford.edu or wofford.edu
Filter Because you don’t always want  everything
Sub-domain Traffic Filter For more Info: doteduguru.com/hew/filters
Including All Domains Traffic Filter For more Info: doteduguru.com/hew/filters
Exclude IP Traffic Filter For more Info: doteduguru.com/hew/filters
Directory Filter For more Info: doteduguru.com/hew/filters
Country Filter For more Info: doteduguru.com/hew/filters
Full Referral URL Filter For more Info: doteduguru.com/hew/filters
Tracking and Tagging
Destination URL Tagging For more Info: doteduguru.com/hew/urlbuilder http://doteduguru.com/id753-free-destination-url-buil...
Tracking Links For more Info: doteduguru.com/hew/tagging
Tagging Audience Segments For more Info: doteduguru.com/hew/tagging
Reports
Site Search Report For more Info: doteduguru.com/hew/sitesearch
Keyword Report
Content by Title Report
Referring Sites Report
404 Error Page Report For more Info: doteduguru.com/hew/404
 
Wait… There’s more
Offline Campaigns For more Info: doteduguru.com/hew/redirects
 
For more Info: doteduguru.com/hew/emailstats
For more Info: doteduguru.com/hew/email
Blogs For more Info: doteduguru.com/hew/blogs
RSS Statistics
ShareThis Tracking
 
 
Social Media For more Info: doteduguru.com/hew/socialmediaintro doteduguru.com/hew/socialmediaresearch doteduguru.com/hew/...
Monitor Social Media Growth For more Info: doteduguru.com/hew/facebook
Monitor Social Media Growth For more Info: doteduguru.com/hew/linkedin
Video Analytics
Web Analytics Rule #1 “Always Be Testing” #1
Web Analytics Rule #2 “Don’t get caught up in the numbers. Look at the TRENDS” #2
Web Analytics Rule #3 “Setup a reporting schedule and track key metrics” #3
Web Analytics Rule #4 “Set Goals” #4
Setting Goals <ul><li>X  campus visits scheduled a month </li></ul><ul><li>X  number of viewbooks downloaded a month </li>...
Kyle James [email_address] doteduguru.com   Questions ?
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#heweb08 - Hello is Anyone Out There?

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Presentation on Web Analytics for Higher Education specifically focusing on Google Analytics, but also discussing other measures.

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  • Transcript of "#heweb08 - Hello is Anyone Out There? "

    1. 1. Kyle James [email_address] doteduguru.com
    2. 2. Points to Cover <ul><li>Building the Argument </li></ul><ul><li>Key Performance Indicators (KPI) </li></ul><ul><li>Understanding Key Terminology </li></ul><ul><li>All Things Google Analytics </li></ul><ul><li>Additional Analytics </li></ul><ul><li>4 Rules of Analytics </li></ul>
    3. 3. If a tree falls in a forest and no one is around to hear it, does it make a sound?
    4. 4. Are you listening to what your visitors tell you?
    5. 5. ? How are you making web decisions?
    6. 7. What is Important?
    7. 8. Understanding Analytics Terms
    8. 9. Understood Terms <ul><li>Visits </li></ul><ul><li>Pages/Visit </li></ul><ul><li>Absolute Unique Visits </li></ul><ul><li>% New Visits </li></ul><ul><li>Traffic Source </li></ul><ul><li>Landing Page </li></ul>
    9. 10. Misunderstood Terms <ul><li>Pageviews </li></ul><ul><li>Avg. Time on Site </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Exit Rate </li></ul><ul><li>Traffic Types </li></ul>
    10. 11. Pageviews For more Info: doteduguru.com/hew/pageviews
    11. 12. Avg. Time on Site
    12. 13. Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce
    13. 14. Traffic Types
    14. 15. Benchmarking
    15. 16. edurank.nucloud.com
    16. 17. Benchmarking Google Analytics Society -> Education -> Colleges & Universities
    17. 18. Choosing an Analytics Package For more Info: doteduguru.com/hew/compare
    18. 19. 10/90 Rule
    19. 20. Google Analytics?
    20. 21. Installing Google Analytics For more Info: doteduguru.com/hew/gabasics
    21. 22. Installing Google Analytics For more Info: doteduguru.com/hew/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/
    22. 23. Data Overload? <ul><li>Segment </li></ul><ul><li>Filter </li></ul>
    23. 24. Google Analytics Profile <ul><li>Up to 100 Profiles </li></ul><ul><li>with www or without </li></ul><ul><li>Setup Default page </li></ul><ul><li>Exclude URL Query </li></ul><ul><li>Setup Site Search </li></ul>
    24. 25. Google Analytics Profile For more Info: doteduguru.com/hew/gabasics
    25. 26. Standardizing Data What’s wrong with this picture?
    26. 27. Standardizing Data For more Info: doteduguru.com/hew/filters
    27. 28. Standardizing Data For more Info on URL Canonicalization: doteduguru.com/hew/www www.wofford.edu or wofford.edu
    28. 29. Filter Because you don’t always want everything
    29. 30. Sub-domain Traffic Filter For more Info: doteduguru.com/hew/filters
    30. 31. Including All Domains Traffic Filter For more Info: doteduguru.com/hew/filters
    31. 32. Exclude IP Traffic Filter For more Info: doteduguru.com/hew/filters
    32. 33. Directory Filter For more Info: doteduguru.com/hew/filters
    33. 34. Country Filter For more Info: doteduguru.com/hew/filters
    34. 35. Full Referral URL Filter For more Info: doteduguru.com/hew/filters
    35. 36. Tracking and Tagging
    36. 37. Destination URL Tagging For more Info: doteduguru.com/hew/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=hewd&utm_medium=presentation&utm_campaign=conference
    37. 38. Tracking Links For more Info: doteduguru.com/hew/tagging
    38. 39. Tagging Audience Segments For more Info: doteduguru.com/hew/tagging
    39. 40. Reports
    40. 41. Site Search Report For more Info: doteduguru.com/hew/sitesearch
    41. 42. Keyword Report
    42. 43. Content by Title Report
    43. 44. Referring Sites Report
    44. 45. 404 Error Page Report For more Info: doteduguru.com/hew/404
    45. 47. Wait… There’s more
    46. 48. Offline Campaigns For more Info: doteduguru.com/hew/redirects
    47. 50. For more Info: doteduguru.com/hew/emailstats
    48. 51. For more Info: doteduguru.com/hew/email
    49. 52. Blogs For more Info: doteduguru.com/hew/blogs
    50. 53. RSS Statistics
    51. 54. ShareThis Tracking
    52. 57. Social Media For more Info: doteduguru.com/hew/socialmediaintro doteduguru.com/hew/socialmediaresearch doteduguru.com/hew/socialmediamarketing
    53. 58. Monitor Social Media Growth For more Info: doteduguru.com/hew/facebook
    54. 59. Monitor Social Media Growth For more Info: doteduguru.com/hew/linkedin
    55. 60. Video Analytics
    56. 61. Web Analytics Rule #1 “Always Be Testing” #1
    57. 62. Web Analytics Rule #2 “Don’t get caught up in the numbers. Look at the TRENDS” #2
    58. 63. Web Analytics Rule #3 “Setup a reporting schedule and track key metrics” #3
    59. 64. Web Analytics Rule #4 “Set Goals” #4
    60. 65. Setting Goals <ul><li>X campus visits scheduled a month </li></ul><ul><li>X number of viewbooks downloaded a month </li></ul><ul><li>Lower bounce rate on specific landing page X % over next month </li></ul><ul><li>Get donor email campaign to generate X amount over next month </li></ul><ul><li>Increase our video exposure X % for next month </li></ul><ul><li>Promote and increase presence on a social network by X% </li></ul>
    61. 66. Kyle James [email_address] doteduguru.com Questions ?
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