#heweb08 - Hello is Anyone Out There? Using Web Analytics to Understand your Audience

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    #heweb08 - Hello is Anyone Out There? Using Web Analytics to Understand your Audience - Presentation Transcript

    1. Kyle James [email_address] doteduguru.com
    2. Points to Cover
      • Building the Argument
      • Key Performance Indicators (KPI)
      • Understanding Key Terminology
      • All Things Google Analytics
      • Additional Analytics
      • 4 Rules of Analytics
    3. If a tree falls in a forest and no one is around to hear it, does it make a sound?
    4. Are you listening to what your visitors tell you?
    5. ? How are you making web decisions?
    6.  
    7. What is Important?
    8. Understanding Analytics Terms
    9. Understood Terms
      • Visits
      • Pages/Visit
      • Absolute Unique Visits
      • % New Visits
      • Traffic Source
      • Landing Page
    10. Misunderstood Terms
      • Pageviews
      • Avg. Time on Site
      • Bounce Rate
      • Exit Rate
      • Traffic Types
    11. Pageviews For more Info: doteduguru.com/hew/pageviews
    12. Avg. Time on Site
    13. Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce
    14. Traffic Types
    15. Benchmarking
    16. edurank.nucloud.com
    17. Benchmarking Google Analytics Society -> Education -> Colleges & Universities
    18. Choosing an Analytics Package For more Info: doteduguru.com/hew/compare
    19. 10/90 Rule
    20. Google Analytics?
    21. Installing Google Analytics For more Info: doteduguru.com/hew/gabasics
    22. Installing Google Analytics For more Info: doteduguru.com/hew/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/
    23. Data Overload?
      • Segment
      • Filter
    24. Google Analytics Profile
      • Up to 100 Profiles
      • with www or without
      • Setup Default page
      • Exclude URL Query
      • Setup Site Search
    25. Google Analytics Profile For more Info: doteduguru.com/hew/gabasics
    26. Standardizing Data What’s wrong with this picture?
    27. Standardizing Data For more Info: doteduguru.com/hew/filters
    28. Standardizing Data For more Info on URL Canonicalization: doteduguru.com/hew/www www.wofford.edu or wofford.edu
    29. Filter Because you don’t always want everything
    30. Sub-domain Traffic Filter For more Info: doteduguru.com/hew/filters
    31. Including All Domains Traffic Filter For more Info: doteduguru.com/hew/filters
    32. Exclude IP Traffic Filter For more Info: doteduguru.com/hew/filters
    33. Directory Filter For more Info: doteduguru.com/hew/filters
    34. Country Filter For more Info: doteduguru.com/hew/filters
    35. Full Referral URL Filter For more Info: doteduguru.com/hew/filters
    36. Tracking and Tagging
    37. Destination URL Tagging For more Info: doteduguru.com/hew/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=hewd&utm_medium=presentation&utm_campaign=conference
    38. Tracking Links For more Info: doteduguru.com/hew/tagging
    39. Tagging Audience Segments For more Info: doteduguru.com/hew/tagging
    40. Reports
    41. Site Search Report For more Info: doteduguru.com/hew/sitesearch
    42. Keyword Report
    43. Content by Title Report
    44. Referring Sites Report
    45. 404 Error Page Report For more Info: doteduguru.com/hew/404
    46.  
    47. Wait… There’s more
    48. Offline Campaigns For more Info: doteduguru.com/hew/redirects
    49.  
    50. For more Info: doteduguru.com/hew/emailstats
    51. For more Info: doteduguru.com/hew/email
    52. Blogs For more Info: doteduguru.com/hew/blogs
    53. RSS Statistics
    54. ShareThis Tracking
    55.  
    56.  
    57. Social Media For more Info: doteduguru.com/hew/socialmediaintro doteduguru.com/hew/socialmediaresearch doteduguru.com/hew/socialmediamarketing
    58. Monitor Social Media Growth For more Info: doteduguru.com/hew/facebook
    59. Monitor Social Media Growth For more Info: doteduguru.com/hew/linkedin
    60. Video Analytics
    61. Web Analytics Rule #1 “Always Be Testing” #1
    62. Web Analytics Rule #2 “Don’t get caught up in the numbers. Look at the TRENDS” #2
    63. Web Analytics Rule #3 “Setup a reporting schedule and track key metrics” #3
    64. Web Analytics Rule #4 “Set Goals” #4
    65. Setting Goals
      • X campus visits scheduled a month
      • X number of viewbooks downloaded a month
      • Lower bounce rate on specific landing page X % over next month
      • Get donor email campaign to generate X amount over next month
      • Increase our video exposure X % for next month
      • Promote and increase presence on a social network by X%
    66. Kyle James [email_address] doteduguru.com Questions ?

    + Kyle JamesKyle James, 2 years ago

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