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Email Marketing for Higher Education
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Email Marketing for Higher Education

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presention at eduWEB 2008 in Atlantic City

presention at eduWEB 2008 in Atlantic City

Published in: Business, Technology

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  • Transcript

    • 1. Email Marketing for Higher Education
    • 2.  
    • 3.
      • Points We Will Cover
        • Building the Argument
        • Recognizing Audiences
        • Establishing Brand Recognition
        • Analyzing Analytics
        • Goals of your campaign
    • 4.
      • Key Takeaways
        • Does your email campaign tie in with the rest of your efforts?
        • Are you doing and tracking all the little things?
    • 5.
      • Information About Wofford College
    • 6. Building the Argument
      • Cost Analysis – vs Print
      • Relevance to Audience
      • Changing Market Trends
      • Speed of Delivery
      • Segmenting Audience
      • Availability of Tracking and Analysis
    • 7. Establishing your Audience
      • Prospective Students
      • Alumni
      • Young Alumni
      • Donors
      • News Subscribers
      • News Services
      • Athletic Fans
      • Website Updates
    • 8. Branding Does design match your brand Importance of Consistency and visual identity
    • 9. Consistency is Key!
    • 10. Same look and feel as Website
    • 11. Promotion
    • 12. List Management
      • Sending targeted messages
      • Send time is relative
      • Making unsubscribe obvious
    • 13. Tips for Writing Great Content
      • News Releases
      • Weekly Newsletters
      • Invitations to events, solicitations
      • Data mining Blog Posts
      • Promoting Website Features
      • Promoting Social Media
        • Videos
        • Social Networks
    • 14. Great Content Advice
      • Subject line is VITAL
      • Bite size chunks – Semantic Markup
      • Linking to Site
      • Multiple Content Options
      • Pictures should add not dominate
      • Same tips apply to good web layout
    • 15. Analytics
      • Tracking Image is Loaded
      • Targeted messages result in higher returns
      • Tracking code on email campaign links
        • roirevolution.com/builder – Google Analytics
      • Send people to your website to track videos
        • Emailing videos and tracking is a bad idea
      • Focus on trends and actionable items
    • 16. Education Industry Rates
      • 96.5% Delivered
      • 28.6% Open
      • 5.2% Click through rate
      • http://bronto.com/stats
    • 17. Segmented Campaign Data Wofford News Service Campaign – 17 messages Wofford Alumni Campaign – 7 messages
    • 18.
      • Key Takeaways Revisited
        • Does your email campaign tie in with the rest of your efforts?
        • Are you doing and tracking all the little things?
    • 19. Closing / Questions
      • [email_address] – jameskm@wofford.edu
      • Email Marketing Blogs
      • Karlyn Morissette – Web Producer at Dartmouth http://www.karlynmorissette.com/
      • Bronto Blog http://blog.bronto.com/
      • Campaign Monitor Blog http://www.campaignmonitor.com/blog/
      • BlogHighEd http://bloghighed.org/