Your SlideShare is downloading. ×
0
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Case V Web Analytics
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Case V Web Analytics

1,202

Published on

Slides about Web Analytics from the CASE V conference in Chicago Dec 2008.

Slides about Web Analytics from the CASE V conference in Chicago Dec 2008.

Published in: Education, Technology, Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,202
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
83
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Introduction and quick contact information.
  • Transcript

    • 1. Kyle James [email_address] twitter.com/kylejames linkedin.com/in/jameskm03
    • 2. Points to Cover <ul><li>Apology – it’s technical </li></ul><ul><li>Building the Argument </li></ul><ul><li>Key Performance Indicators (KPI) </li></ul><ul><li>Understanding Key Terminology </li></ul><ul><li>All Things Google Analytics </li></ul><ul><li>Additional Analytics </li></ul><ul><li>4 Rules of Analytics </li></ul>
    • 3. If a tree falls in a forest and no one is around to hear it, does it make a sound?
    • 4. Are you listening to what your visitors tell you?
    • 5. ? How are you making web decisions?
    • 6. What is the purpose of our website?
    • 7. Alfred Sloan on a Professional Manager
    • 8.  
    • 9. What is Important?
    • 10. Understanding Analytics Terms
    • 11. Understood Terms <ul><li>Visits </li></ul><ul><li>Pages/Visit </li></ul><ul><li>Absolute Unique Visits </li></ul><ul><li>% New Visits </li></ul><ul><li>Traffic Source </li></ul><ul><li>Landing Page </li></ul>
    • 12. Misunderstood Terms <ul><li>Pageviews </li></ul><ul><li>Avg. Time on Site </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Exit Rate </li></ul><ul><li>Traffic Types </li></ul>
    • 13. Pageviews For more Info: doteduguru.com/case/pageviews
    • 14. Avg. Time on Site
    • 15. Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce
    • 16. Traffic Types
    • 17. Benchmarking
    • 18. edurank.nucloud.com
    • 19. Website Grader For more Info: doteduguru.com/case/grader
    • 20. Benchmarking Google Analytics Society -> Education -> Colleges & Universities
    • 21. Types of Clickstream Data <ul><li>Web Logs </li></ul><ul><li>Web Beacons </li></ul><ul><li>Packet Sniffing </li></ul><ul><li>JavaScript Tags </li></ul>For more Info: doteduguru.com/case/datatypes
    • 22. Choosing an Analytics Package For more Info: doteduguru.com/case/compare
    • 23. 10/90 Rule Avinash Kaushik Occam’s Razor
    • 24. Google Analytics?
    • 25. Installing Google Analytics For more Info: doteduguru.com/case/gabasics
    • 26. Installing Google Analytics For more Info: doteduguru.com/case/codecheck SiteScan http://www.sitescanga.com/ WASP http://wasp.immeria.net/
    • 27. Data Overload? <ul><li>Segment </li></ul><ul><li>Filter </li></ul>
    • 28. Google Analytics Profile <ul><li>Up to 100 Profiles </li></ul><ul><li>with www or without </li></ul><ul><li>Setup Default page </li></ul><ul><li>Exclude URL Query </li></ul><ul><li>Setup Site Search </li></ul>
    • 29. Google Analytics Profile For more Info: doteduguru.com/case/gabasics
    • 30. Standardizing Data What’s wrong with this picture?
    • 31. Standardizing Data For more Info: doteduguru.com/case/filters
    • 32. Standardizing Data For more Info on URL Canonicalization: doteduguru.com/case/www www.wofford.edu or wofford.edu
    • 33. Filter Because you don’t always want everything
    • 34. Selected Filters <ul><li>Sub-domain Traffic </li></ul><ul><li>Include All Domain Traffic </li></ul><ul><li>Exclude IP Traffic </li></ul><ul><li>Directory Specific </li></ul><ul><li>Country/Region/City </li></ul><ul><li>Full Referral URL </li></ul>For more Info: doteduguru.com/case/filters
    • 35. Tracking and Tagging
    • 36. Destination URL Tagging For more Info: doteduguru.com/case/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=case&utm_medium=presentation&utm_campaign=conference
    • 37. Tracking Links For more Info: doteduguru.com/case/tagging <ul><li>PDF Tracking </li></ul><ul><li>Image Tracking </li></ul><ul><li>Download Tracking </li></ul><ul><li>External Links Tracking </li></ul><ul><li>Multiple Links Tracking </li></ul><ul><li>Flash Tracking - Video </li></ul>
    • 38. Tracking Flash For more Info: doteduguru.com/case/flash
    • 39. Tagging Audience Segments For more Info: doteduguru.com/case/tagging
    • 40. Reports
    • 41. Site Search Report For more Info: doteduguru.com/case/sitesearch
    • 42. Keyword Report
    • 43. Content by Title Report
    • 44. Referring Sites Report
    • 45. 404 Error Page Report For more Info: doteduguru.com/case/404
    • 46. Advanced Segmentation For more Info: doteduguru.com/case/segment
    • 47.  
    • 48. Wait… There’s more
    • 49. Offline Campaigns For more Info: doteduguru.com/case/redirects
    • 50.  
    • 51. For more Info: doteduguru.com/case/emailstats
    • 52. For more Info: doteduguru.com/case/email
    • 53. Blogs For more Info: doteduguru.com/case/blogs
    • 54. RSS Statistics
    • 55. ShareThis Tracking
    • 56. Web Analytics 2.0 For more Info: doteduguru.com/case/analytics20
    • 57. Ask Your Audience
    • 58.  
    • 59. Social Media For more Info: doteduguru.com/case/socialmediaintro doteduguru.com/case/socialmediaresearch doteduguru.com/case/socialmediamarketing
    • 60. Monitor Social Media Growth For more Info: doteduguru.com/case/facebook
    • 61. Do Numbers Have Value? For more Info: doteduguru.com/case/value
    • 62. Monitor Social Media Growth For more Info: doteduguru.com/case/linkedin
    • 63. Video Analytics
    • 64. Monitoring Online Identity
    • 65. RSS and Alerts For more Info: doteduguru.com/case/monitor
    • 66. Viral Campaigns For more Info: doteduguru.com/case/viral
    • 67. Web Analytics Rule #1 “Set Goals” #1
    • 68. Web Analytics Rule #2 “Always Be Testing” #2
    • 69. Web Analytics Rule #3 “Don’t get caught up in the numbers. Look at the TRENDS” #3
    • 70. Web Analytics Rule #4 “Setup a reporting schedule and track key metrics” #4
    • 71. Setting Goals <ul><li>X campus visits scheduled a month </li></ul><ul><li>X number of viewbooks downloaded a month </li></ul><ul><li>Lower bounce rate on specific landing page X % over next month </li></ul><ul><li>Get donor email campaign to generate X amount over next month </li></ul><ul><li>Increase our video exposure X % for next month </li></ul><ul><li>Promote and increase presence on a social network by X% </li></ul>
    • 72. Kyle James [email_address] twitter.com/kylejames linkedin.com/in/jameskm03 doteduguru.com/case Questions ?

    ×