Case V Web Analytics
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Case V Web Analytics

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Slides about Web Analytics from the CASE V conference in Chicago Dec 2008.

Slides about Web Analytics from the CASE V conference in Chicago Dec 2008.

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  • Introduction and quick contact information.

Case V Web Analytics Case V Web Analytics Presentation Transcript

  • Kyle James [email_address] twitter.com/kylejames linkedin.com/in/jameskm03
  • Points to Cover
    • Apology – it’s technical
    • Building the Argument
    • Key Performance Indicators (KPI)
    • Understanding Key Terminology
    • All Things Google Analytics
    • Additional Analytics
    • 4 Rules of Analytics
  • If a tree falls in a forest and no one is around to hear it, does it make a sound?
  • Are you listening to what your visitors tell you?
  • ? How are you making web decisions?
  • What is the purpose of our website?
  • Alfred Sloan on a Professional Manager
  •  
  • What is Important?
  • Understanding Analytics Terms
  • Understood Terms
    • Visits
    • Pages/Visit
    • Absolute Unique Visits
    • % New Visits
    • Traffic Source
    • Landing Page
  • Misunderstood Terms
    • Pageviews
    • Avg. Time on Site
    • Bounce Rate
    • Exit Rate
    • Traffic Types
  • Pageviews For more Info: doteduguru.com/case/pageviews
  • Avg. Time on Site
  • Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce
  • Traffic Types
  • Benchmarking
  • edurank.nucloud.com
  • Website Grader For more Info: doteduguru.com/case/grader
  • Benchmarking Google Analytics Society -> Education -> Colleges & Universities
  • Types of Clickstream Data
    • Web Logs
    • Web Beacons
    • Packet Sniffing
    • JavaScript Tags
    For more Info: doteduguru.com/case/datatypes
  • Choosing an Analytics Package For more Info: doteduguru.com/case/compare
  • 10/90 Rule Avinash Kaushik Occam’s Razor
  • Google Analytics?
  • Installing Google Analytics For more Info: doteduguru.com/case/gabasics
  • Installing Google Analytics For more Info: doteduguru.com/case/codecheck SiteScan http://www.sitescanga.com/ WASP http://wasp.immeria.net/
  • Data Overload?
    • Segment
    • Filter
  • Google Analytics Profile
    • Up to 100 Profiles
    • with www or without
    • Setup Default page
    • Exclude URL Query
    • Setup Site Search
  • Google Analytics Profile For more Info: doteduguru.com/case/gabasics
  • Standardizing Data What’s wrong with this picture?
  • Standardizing Data For more Info: doteduguru.com/case/filters
  • Standardizing Data For more Info on URL Canonicalization: doteduguru.com/case/www www.wofford.edu or wofford.edu
  • Filter Because you don’t always want everything
  • Selected Filters
    • Sub-domain Traffic
    • Include All Domain Traffic
    • Exclude IP Traffic
    • Directory Specific
    • Country/Region/City
    • Full Referral URL
    For more Info: doteduguru.com/case/filters
  • Tracking and Tagging
  • Destination URL Tagging For more Info: doteduguru.com/case/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=case&utm_medium=presentation&utm_campaign=conference
  • Tracking Links For more Info: doteduguru.com/case/tagging
    • PDF Tracking
    • Image Tracking
    • Download Tracking
    • External Links Tracking
    • Multiple Links Tracking
    • Flash Tracking - Video
  • Tracking Flash For more Info: doteduguru.com/case/flash
  • Tagging Audience Segments For more Info: doteduguru.com/case/tagging
  • Reports
  • Site Search Report For more Info: doteduguru.com/case/sitesearch
  • Keyword Report
  • Content by Title Report
  • Referring Sites Report
  • 404 Error Page Report For more Info: doteduguru.com/case/404
  • Advanced Segmentation For more Info: doteduguru.com/case/segment
  •  
  • Wait… There’s more
  • Offline Campaigns For more Info: doteduguru.com/case/redirects
  •  
  • For more Info: doteduguru.com/case/emailstats
  • For more Info: doteduguru.com/case/email
  • Blogs For more Info: doteduguru.com/case/blogs
  • RSS Statistics
  • ShareThis Tracking
  • Web Analytics 2.0 For more Info: doteduguru.com/case/analytics20
  • Ask Your Audience
  •  
  • Social Media For more Info: doteduguru.com/case/socialmediaintro doteduguru.com/case/socialmediaresearch doteduguru.com/case/socialmediamarketing
  • Monitor Social Media Growth For more Info: doteduguru.com/case/facebook
  • Do Numbers Have Value? For more Info: doteduguru.com/case/value
  • Monitor Social Media Growth For more Info: doteduguru.com/case/linkedin
  • Video Analytics
  • Monitoring Online Identity
  • RSS and Alerts For more Info: doteduguru.com/case/monitor
  • Viral Campaigns For more Info: doteduguru.com/case/viral
  • Web Analytics Rule #1 “Set Goals” #1
  • Web Analytics Rule #2 “Always Be Testing” #2
  • Web Analytics Rule #3 “Don’t get caught up in the numbers. Look at the TRENDS” #3
  • Web Analytics Rule #4 “Setup a reporting schedule and track key metrics” #4
  • Setting Goals
    • X campus visits scheduled a month
    • X number of viewbooks downloaded a month
    • Lower bounce rate on specific landing page X % over next month
    • Get donor email campaign to generate X amount over next month
    • Increase our video exposure X % for next month
    • Promote and increase presence on a social network by X%
  • Kyle James [email_address] twitter.com/kylejames linkedin.com/in/jameskm03 doteduguru.com/case Questions ?