Kyle James [email_address] twitter.com/kylejames linkedin.com/in/jameskm03

Points to Cover Apology – it’s technical Building the Argument Key Performance Indicators (KPI) Understanding Key Terminology All Things Google Analytics Additional Analytics 4 Rules of Analytics

Apology – it’s technical

Building the Argument

Key Performance Indicators (KPI)

Understanding Key Terminology

All Things Google Analytics

Additional Analytics

4 Rules of Analytics

If a tree falls in a forest and no one is around to hear it, does it make a sound?

Are you listening to what your visitors tell you?

? How are you making web decisions?

What is the purpose of our website?

Alfred Sloan on a Professional Manager

What is Important?

Understanding Analytics Terms

Understood Terms Visits Pages/Visit Absolute Unique Visits % New Visits Traffic Source Landing Page

Visits

Pages/Visit

Absolute Unique Visits

% New Visits

Traffic Source

Landing Page

Misunderstood Terms Pageviews Avg. Time on Site Bounce Rate Exit Rate Traffic Types

Pageviews

Avg. Time on Site

Bounce Rate

Exit Rate

Traffic Types

Pageviews For more Info: doteduguru.com/case/pageviews

Avg. Time on Site

Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

Traffic Types

Benchmarking

edurank.nucloud.com

Website Grader For more Info: doteduguru.com/case/grader

Benchmarking Google Analytics Society -> Education -> Colleges & Universities

Types of Clickstream Data Web Logs Web Beacons Packet Sniffing JavaScript Tags For more Info: doteduguru.com/case/datatypes

Web Logs

Web Beacons

Packet Sniffing

JavaScript Tags

Choosing an Analytics Package For more Info: doteduguru.com/case/compare

10/90 Rule Avinash Kaushik Occam’s Razor

Google Analytics?

Installing Google Analytics For more Info: doteduguru.com/case/gabasics

Installing Google Analytics For more Info: doteduguru.com/case/codecheck SiteScan http://www.sitescanga.com/ WASP http://wasp.immeria.net/

Data Overload? Segment Filter

Segment

Filter

Google Analytics Profile Up to 100 Profiles with www or without Setup Default page Exclude URL Query Setup Site Search

Up to 100 Profiles

with www or without

Setup Default page

Exclude URL Query

Setup Site Search

Google Analytics Profile For more Info: doteduguru.com/case/gabasics

Standardizing Data What’s wrong with this picture?

Standardizing Data For more Info: doteduguru.com/case/filters

Standardizing Data For more Info on URL Canonicalization: doteduguru.com/case/www www.wofford.edu or wofford.edu

Filter Because you don’t always want everything

Selected Filters Sub-domain Traffic Include All Domain Traffic Exclude IP Traffic Directory Specific Country/Region/City Full Referral URL For more Info: doteduguru.com/case/filters

Sub-domain Traffic

Include All Domain Traffic

Exclude IP Traffic

Directory Specific

Country/Region/City

Full Referral URL

Tracking and Tagging

Destination URL Tagging For more Info: doteduguru.com/case/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=case&utm_medium=presentation&utm_campaign=conference

Tracking Links For more Info: doteduguru.com/case/tagging PDF Tracking Image Tracking Download Tracking External Links Tracking Multiple Links Tracking Flash Tracking - Video

PDF Tracking

Image Tracking

Download Tracking

External Links Tracking

Multiple Links Tracking

Flash Tracking - Video

Tracking Flash For more Info: doteduguru.com/case/flash

Tagging Audience Segments For more Info: doteduguru.com/case/tagging

Reports

Site Search Report For more Info: doteduguru.com/case/sitesearch

Keyword Report

Content by Title Report

Referring Sites Report

404 Error Page Report For more Info: doteduguru.com/case/404

Advanced Segmentation For more Info: doteduguru.com/case/segment

Wait… There’s more

Offline Campaigns For more Info: doteduguru.com/case/redirects

For more Info: doteduguru.com/case/emailstats

For more Info: doteduguru.com/case/email

Blogs For more Info: doteduguru.com/case/blogs

RSS Statistics

ShareThis Tracking

Web Analytics 2.0 For more Info: doteduguru.com/case/analytics20

Ask Your Audience

Social Media For more Info: doteduguru.com/case/socialmediaintro doteduguru.com/case/socialmediaresearch doteduguru.com/case/socialmediamarketing

Monitor Social Media Growth For more Info: doteduguru.com/case/facebook

Do Numbers Have Value? For more Info: doteduguru.com/case/value

Monitor Social Media Growth For more Info: doteduguru.com/case/linkedin

Video Analytics

Monitoring Online Identity

RSS and Alerts For more Info: doteduguru.com/case/monitor

Viral Campaigns For more Info: doteduguru.com/case/viral

Web Analytics Rule #1 “Set Goals” #1

Web Analytics Rule #2 “Always Be Testing” #2

Web Analytics Rule #3 “Don’t get caught up in the numbers. Look at the TRENDS” #3

Web Analytics Rule #4 “Setup a reporting schedule and track key metrics” #4

Setting Goals X campus visits scheduled a month X number of viewbooks downloaded a month Lower bounce rate on specific landing page X % over next month Get donor email campaign to generate X amount over next month Increase our video exposure X % for next month Promote and increase presence on a social network by X%

X campus visits scheduled a month

X number of viewbooks downloaded a month

Lower bounce rate on specific landing page X % over next month

Get donor email campaign to generate X amount over next month

Increase our video exposure X % for next month

Promote and increase presence on a social network by X%

Kyle James [email_address] twitter.com/kylejames linkedin.com/in/jameskm03 doteduguru.com/case Questions ?