&#x201C;Socialnomics&#x201D; is available for purchase from Amazon.com: http://www.amazon.com/Socialnomics-social-media-transforms-business/dp/0470477237
Information from Erik Qualman&#x2019;s &#x201C;Socialnomics&#x201D; website: http://socialnomics.net/about/
WHO CARES WHAT YOU DO: Status updates are now frequently important to brands, because consumers can instantly describe information and products from mobile devices to all of the &#x201C;friends&#x201D; online.
WE&#x2019;RE CREATING NEWS: No longer do we live in a society where media creators are solely responsible for creating media. Now, consumers have the power to make things happen with Social Media tools. If we decide what is important through trending and MiniFeeds, then...
WE&#x2019;RE CONTRIBUTING: Social influence now has a major impact on brands and people. Simply look at Toyota&#x2019;s reliability problems in late 2009 and how that has greatly impacted 2001; look at Tiger Woods mistresses coming forth in the news and how quickly this information spread through Social Media. People now have the power to contribute, which means...
WE&#x2019;RE CONNECTING: Talking to brands and people on a personal and commercial level, we suddenly have the power to influence as a collective whole. When consumers band together, they can have the power to create movements. Now, companies must care what you do online!
ACME Travel was successful with their Facebook application, which only cost $15,000 to create, while getting 50,000 downloads per day -- meaning 50,000 names for their prospect database (Socialnomics, p. 104)
The application wasn&#x2019;t visually appealing, only using the tool to get names -- not make a connection with their prospective users. Craig Ulliot, an established programmer, took the idea and brought in flash programming to connect people rather than list them. This got the attention of Trip Advisor, which almost purchased his newly found company for $3 million. (Socialnomics, p. 105-106).
Instead, they chose to build their own application, utilizing Google Maps (Socialnomics, p. 107)
All of these companies, while building on work previously implemented, worked within the successful framework of Facebook instead of creating their own individual networks. They knew that they could reach more people who already utilized this social place.
Search engines, which largely have been driven by click based advertising, must evolve to meet the demands of social networking. With the evolution of new programs such as Google AdWords, information can allow companies to place information on websites that specifically target terms instead of searches -- keeping the advertising model in place, though not in the way we know it now with ranking placements (Socialnomics, p. 204 - 206)
Socialnomics: Erik Qualman
HOW SOCIAL MEDIA TRANSFORMS US
by Erik Qualman presented by James Kicklighter
About Mr. Qualman
Erik Qualman is the author of Socialnomics: How
social media transforms the way we live and do
business. Socialnomics made Amazon’s #1 Best Selling
List only after three weeks of publication & has been in
the Top 100 Best Selling Business Books List
consistently since its launch in August. Qualman is a
frequently requested International speaker of the
Fortune 500 and has been highlighted in numerous
media outlets including: BusinessWeek, The New York
Times, CNET, San Francisco Chronicle, Mashable,
USA Today, Forbes, CBS Nightly News, and The
For the past 16 years, Qualman has helped grow the
online marketing and eBusiness capabilities of many
companies including Education First, Cadillac,
EarthLink, Yahoo, Travelzoo and AT&T.
Your Life Live
Who cares what you do? We’re contributing
It’s human nature Social influence
We’re creating news We’re connecting
CNN iReport Personally
We create demand Commercially
Applications are not
Where I’ve Been, TripAdvisor,
Adaptation is necessary for
Participate, don’t recreate
Tools exist, use them
Interpersonal communication abilities decline
Search engines are evolving
Where does Interpersonal Communication go now?
How will campaigns be deemed successful?
Will people turn exclusively to social media in the future?
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