Why, What, HowSMU Cox Social Media Update11.5.11                              1
Social Media Update•  James Stewart     •  SMU Cox Digital Marketing Director     •  Career split between ad agency side/c...
Why social? – influence
Why social? – trust
In other words•  I may learn something very cool from Ulrike   Schultze (PhD) but I make a choice based on the   advice of...
Why social? – part 1 The great news is, we (Cox) can enhance people’s experience in nearly all these.
Why social? – part 1b“Social media presents an opportunity for direct access to the people outside the company whom we now...
Social Marketing Landscape   Its interesting that Twitter—used by b-to-b   marketers almost as thoroughly as they   use Li...
Social Marketing LandscapeIts interesting thatTwitter—used by b2bmarketers almost asmuch as they useLinkedIn andFacebook —...
Social Marketing LandscapeAs interesting, ifnot more so, isthat anyonefocusesmarketingenergy onTwitter.
Target Marketing    Building  Community
Leveraging Two Leading SocialNetworks               = Your Virtual and Viral Personal Portfolio   (you and your “band” of ...
Facebook Fan PageFacebook.com/smucox                  Page advertised @ launch 11.1.09 toFan Page ‘likes’ create a FB     ...
Why social? – part 2                                     On average, smiling                                     Facebook ...
Action item 1 - cheer up                                     On average, smiling                                     Faceb...
Action item 2 –Like facebook.com/smucox
B-School Presence on LinkedIn•  Unofficial census b-schools using LinkedIn Groups search•  2,300+ groups: range from 6,388...
LinkedIn   SMU Cox MBA Alumni – exclusively           for Cox MBA alums.           Pre-approvals for MBA grads with       ...
Networking link
Extending the link
A simple, useful presence viacoxalums.com•  Alumni Users can view events, contacts,   additional pages, search the directo...
Upcoming SlideShare
Loading in …5
×

Social.alums.11.3.11

302 views
200 views

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
302
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social.alums.11.3.11

  1. 1. Why, What, HowSMU Cox Social Media Update11.5.11 1
  2. 2. Social Media Update•  James Stewart •  SMU Cox Digital Marketing Director •  Career split between ad agency side/client side •  Autos and Telcos•  Why Social Media •  What users want •  What brands get•  Which Social Media (media landscape)•  How Social Media (for Cox School)•  Extending the Social and Content Link•  A new tool box 2
  3. 3. Why social? – influence
  4. 4. Why social? – trust
  5. 5. In other words•  I may learn something very cool from Ulrike Schultze (PhD) but I make a choice based on the advice of Ally Phillips (BFF)
  6. 6. Why social? – part 1 The great news is, we (Cox) can enhance people’s experience in nearly all these.
  7. 7. Why social? – part 1b“Social media presents an opportunity for direct access to the people outside the company whom we now know control its brand, its fortune and its fate.” Mike Troiano Founding CEO, Ogilvy & Mather Interactive Principal, Holland-Mark, Boston Cornell, Harvard Business School
  8. 8. Social Marketing Landscape Its interesting that Twitter—used by b-to-b marketers almost as thoroughly as they use LinkedIn and Facebook when all social channels are considered—falls well below those two as the single most favorite social media channel.
  9. 9. Social Marketing LandscapeIts interesting thatTwitter—used by b2bmarketers almost asmuch as they useLinkedIn andFacebook —falls wellbelow those two asthe single mostimportant socialmedia channel.
  10. 10. Social Marketing LandscapeAs interesting, ifnot more so, isthat anyonefocusesmarketingenergy onTwitter.
  11. 11. Target Marketing Building Community
  12. 12. Leveraging Two Leading SocialNetworks = Your Virtual and Viral Personal Portfolio (you and your “band” of friends sharing experiences) &/or = Your Virtual and Viral Professional Persona (showcasing and managing your “pinstripes brand”)
  13. 13. Facebook Fan PageFacebook.com/smucox Page advertised @ launch 11.1.09 toFan Page ‘likes’ create a FB SMU Cox grads on Facebook. Hasrelationship similar to a ‘friend’ grown organically and steadily since
  14. 14. Why social? – part 2 On average, smiling Facebook members reported 15 percent more close friends than their dour peers According to an analysis of Facebook, people who smiled in their profile photos tended to cluster with other smilers Emotions spread especially well through the online network, so it’s a good bet this person will eventually post a smiling portrait
  15. 15. Action item 1 - cheer up On average, smiling Facebook members reported 15 percent more close friends than their dour peers According to an analysis of Facebook, people who smiled in their profile photos tended to cluster with other smilers Emotions spread especially well through the online network, so it’s a good bet this person will eventually post a smiling portrait
  16. 16. Action item 2 –Like facebook.com/smucox
  17. 17. B-School Presence on LinkedIn•  Unofficial census b-schools using LinkedIn Groups search•  2,300+ groups: range from 6,388 to 2 members•  Institution vs. alumni/student/constituent “owned” •  We migrated existing groups from alums to Cox two years ago •  SMU Cox MBA Alumni – 2,794 Members •  SMU Cox School of Business – 2,165 Members •  MSA Alumni Subgroup - 205
  18. 18. LinkedIn SMU Cox MBA Alumni – exclusively for Cox MBA alums. Pre-approvals for MBA grads with same e-mail address in Cox database and Linked In All other approvals completed Friday of each week Non-qualifiers directed to; SMU Cox School of Business LinkedIn ‘open’ group Pre-approvals for all grads with same e-mail address in Cox database and Linked In Other request cleared weekly Will include regional sub-groups and corresponding event info.
  19. 19. Networking link
  20. 20. Extending the link
  21. 21. A simple, useful presence viacoxalums.com•  Alumni Users can view events, contacts, additional pages, search the directory, participate in discussion groups, view useful links, join the club, and see current volunteer opportunities.•  Leaders have the same access as the alumni user but they also have limited administrative privileges such as creating websites and deciding the content of the website. Leaders can only manage content that is specific to their affinity group.

×