This is my presentation from this year's Social Media Geek here in Glasgow.
Equator were the lead city sponsors and as well as covering innovation in the social media sphere, we wanted to talk about how we plan to use these tools to improve the experience of the next generation of talent in our sector and beyond.
The digital and creative sectors really suffer from a lack of job-ready graduates. It’s time that we employ our skills to fix this problem.
I believe we can transform education to create better graduates with more opportunities and a healthier landscape for business growth.
For graduates, professionals and businesses, building a strong reputation or brand in the digital social sphere is now an important ingredient for success.
This reputation is no longer simply based on the work you do, it’s about the good you do too.
I'm proposing social utilities that help both individuals and businesses build their reputation through digital mentoring.
Pretty soon, the credentials you earn earn by sharing your knowledge with graduates or buddying with key people in the industry will be vital to getting your next job or promotion.
Please contribute to this discussion by connecting with me on twitter @jamesjefferson or by using #socialmediageek