My Top 11 Integrated Design Nuggets

by James Jefferson on Jun 29, 2011

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Over the last few years Equator have become a true integrated agency with an unique ability to coordinate all digital channels (and more) under one roof. This presentation, presented to our friends at Fish In A Bottle, highlights some of the key design principles that we think are really important for doing good integrated work.

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My Top 11 Integrated Design Nuggets — Presentation Transcript

“My top 11 integrated design nuggets.”

- Hello

“I’m Creative Director”

Or (as some people hear)...

“Head of Colouring In”

“I do way more than that!”

And I’m here to prove it!With 11 12 nuggets.

Since 1999 we’ve beena full service digital agency.

This year we changed.

Digital-led Integrated Agency.

With one thing on our mind...

We’re THE big numbers agency.

This is aSUPER JUMBO challenge!

So my nuggets are really challenges worth sharing.

Are you still designing at your desk?1.

And invite participation? 4.

6. To transform how they connect with customers?

Have you stopped doing social just to get likes and shares? 7.

Have you stopped designing8. unresponsive sites?

Have you stopped defining site9. architecture based on the clients business structure?

a target user, engagement level & objective? 10.

11.

12.

Thanks -

Thanks to my friends at Fish In A BottleJames Jefferson ~ Equator Co-Founder and Head of colouring-in

My Top 11 Integrated Design Nuggets

by James Jefferson on Jun 29, 2011

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My Top 11 Integrated Design Nuggets — Presentation Transcript