Omnichannel without Omnichaos
by James Jefferson, Creative Director at Equator on Jul 23, 2013
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This is my presentation from the recent Figaro Digital Conference at The Royal College of Physicians in London. ...
This is my presentation from the recent Figaro Digital Conference at The Royal College of Physicians in London.
Omnichannel is an important new principle for me. My agency, Equator was always been an integrated one. Omnichannel is about deeper integration of channels to free consumers up to access them in whatever way suits them.
At Equator, we are already working on strategic Omnichannel initiatives with retail, hospitality, utility and finance businesses.
I talked about, in a pecha kucha style, the basic principles of Omnichannel, why I think Omnichannel is important and how it can make business more profitable.
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