goi n g to san Franci s co  Cross creative class of 2011
Awesome compani e s        Happy Cog              ***   G e t S a t i s fa c t i o n              ***        Fa c e b o o ...
Happy CogGreg Storey   ........   Head of Happy Cog West
20-ODD PEOPLE         ~ Virtual companySet up   ~ SF, NY, Philly         ~ Timezone is a challenge         ~ Centralize in...
$100K FOR STARTERS             ~ Local creative mornings, run by Greg  ~ Razorfish starts at $1m – Travelocity was $100m  ...
Getting agile          ~ 2 weeks of stakeholder interviews          ~ UX...GFX...Development waterfallProcess   ~ Extended...
Get sati s facti o nThor Muller ........ Founder
Out of an accident...~ Discovered the power of engaged customer~ 50,000 customers~ 30 people in the business~ “Brand trans...
facebookGa re t h D av i e s ........ P l at f orm M a n a g e r
More users than Google                                                                  Si z e                            ...
Grow slowly!          ~ 6 week bootcamp for new-starts          ~ Product launch gong          ~ Staff generated content o...
It’s All about mobile ~ Mobile growing faster than the web, twice as engaged         ~ India, high mobile use – massive op...
yahooB e n S t r o n g . . . . . . . . H e a d o f P r o d u c t f o r Ya h o o ! S p o r t s
1/2bn users               ~ Yahoo Sports, No1 Global sports sitei n si g hts   ~ 12-14m users/month               ~ “The w...
i d eoD a v i d W e b s t e r . . . . . . . . Pa r t n e r
T-shaped people ~ 25 partners, monthly strategy & vision ~ Week-long hiring process (mini intern)        ~ Transparent car...
Open designProcess          ~ Radical collaboration          ~ Publicise their open design process          ~ Concept team...
Radi c al collaborati o n
Trolleys to sui t es
Ideo.org              ~ Not for profit organisation                ~ Sabbaticals for designers~ Pump designed to be manufa...
Current tvJoanna Drake Earl ........ COO
Al Gore et alBackground             ~ Founded by Al Gore and Joel Hyatt in ’04             ~ Vision to democratise TV     ...
firsts                                             groundbreaki n g           ~ Fastest growing network                 ~ ...
30-40% UGC               ~ Demographics:i n si g hts                 25-35, male skew, SKY & Virgin in UK               ~ ...
Astro studi o sIan Myles ........ Founder & CEO
A mini ideo          ~ Multi-disciplinary design teami n tro   ~ About 25 people          ~ OnLive – Streaming games - $40...
“Mild to wild”~ Getting clients to take risks is critical                 ~ Collaborative critiquing                  ~ Ba...
Sni b be i n teracti v e Brian Hageman ........ VP BD
Gesticulatingi n tro   ~ Gesture-based experiences          ~ Brand recall in public events          ~ 3d infra-red camera...
Thank you and goodni g ht
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
Cross Creative trip to San Francisco
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Cross Creative trip to San Francisco

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I recently visited San Francisco courtesy of Cross Creative. We were welcomed at some of the most energetic, forward-thinking businesses in the world.

These are my notes from the trip for my presentation to everyone at Equator.

James Jefferson,
Creative Director,
Equator

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Cross Creative trip to San Francisco

  1. 1. goi n g to san Franci s co Cross creative class of 2011
  2. 2. Awesome compani e s Happy Cog *** G e t S a t i s fa c t i o n *** Fa c e b o o k *** Ya h o o *** IDEO *** Current TV *** Astro Studios *** Snibbe Interactive
  3. 3. Happy CogGreg Storey ........ Head of Happy Cog West
  4. 4. 20-ODD PEOPLE ~ Virtual companySet up ~ SF, NY, Philly ~ Timezone is a challenge ~ Centralize in Minnieapolis ~ Prod. Hub with sales centres ~ The anti-agency ~ Essential that team write & dribbble
  5. 5. $100K FOR STARTERS ~ Local creative mornings, run by Greg ~ Razorfish starts at $1m – Travelocity was $100m ~ Walk-away if relationship isn’t right ~ Set ground rules for new clients ~ Interview previous incumbents New busi n ess ~ Sell blocks of time rather than time and materials ~ Scoping includes client-side change guidelines
  6. 6. Getting agile ~ 2 weeks of stakeholder interviews ~ UX...GFX...Development waterfallProcess ~ Extended templates – components & inventory ~ Board sponsor for all projects ~ UX – Often use craigslist to recruit ~ Team checkpoints – weekly, monthly, quarterly ~ Over-communicate ~ Morning Scrum, Thursday directors, Campfire
  7. 7. Get sati s facti o nThor Muller ........ Founder
  8. 8. Out of an accident...~ Discovered the power of engaged customer~ 50,000 customers~ 30 people in the business~ “Brand transformation” – joined-up engagement~ Social and CRM connected
  9. 9. facebookGa re t h D av i e s ........ P l at f orm M a n a g e r
  10. 10. More users than Google Si z e ~ 3,000 people ~ More computing power than Google ~ World’s largest gaming platform – 200m gamers/month ~ Annual goals to reduce load-times – progressive loading etc ~ Very iterative development – no roadmap
  11. 11. Grow slowly! ~ 6 week bootcamp for new-starts ~ Product launch gong ~ Staff generated content on the walls ~ Weekly all-hands with “Zuck” – 4pm fridayculture ~ Monthly exec all-hands for everyone ~ Tech talks, team sharing ~ Talks are recorded and streamed ~ External speakers – Bush, Gore, Perry! ~ Move fast. ~ Practice empathy ~ “We’re just getting started”
  12. 12. It’s All about mobile ~ Mobile growing faster than the web, twice as engaged ~ India, high mobile use – massive opportunity ~ Unrivalled targeting – Niche fashion is 30m people! ~ Synchronous games – surface when relevant. vi s i o n
  13. 13. yahooB e n S t r o n g . . . . . . . . H e a d o f P r o d u c t f o r Ya h o o ! S p o r t s
  14. 14. 1/2bn users ~ Yahoo Sports, No1 Global sports sitei n si g hts ~ 12-14m users/month ~ “The web establishment” ~ iPhone - 40% of traffic for recent fantasy game ~ Hack days: 2 days of ideas, nominate owners, create prototype in 24hrs.
  15. 15. i d eoD a v i d W e b s t e r . . . . . . . . Pa r t n e r
  16. 16. T-shaped people ~ 25 partners, monthly strategy & vision ~ Week-long hiring process (mini intern) ~ Transparent career navigation ~ Workmap: careers ~ “What do you want to make happen?” ~ “How are you going to do that?” ~ “How can we help?”
  17. 17. Open designProcess ~ Radical collaboration ~ Publicise their open design process ~ Concept teams consist of 3-6 people ~ Fail Fast – Make it real as fast as possible ~ Project leader that manages project & client
  18. 18. Radi c al collaborati o n
  19. 19. Trolleys to sui t es
  20. 20. Ideo.org ~ Not for profit organisation ~ Sabbaticals for designers~ Pump designed to be manufactured locally vi s i o n
  21. 21. Current tvJoanna Drake Earl ........ COO
  22. 22. Al Gore et alBackground ~ Founded by Al Gore and Joel Hyatt in ’04 ~ Vision to democratise TV ~ Counter negative myth-building in news ~ Took a few years to break oligopoly ~ From UGC to participatory cooks
  23. 23. firsts groundbreaki n g ~ Fastest growing network ~ First to put UGC on TV ~ First partner to put Twitter on TV~ First UGC reviews with Rotten Tomatoes ~ First crowd-sourced news reports
  24. 24. 30-40% UGC ~ Demographics:i n si g hts 25-35, male skew, SKY & Virgin in UK ~ New formats : ~Bar Karma – Crowd-sourced story lines. ~ UGC advertising: ~ 9-1 preferred by audiences ~ $5000-10000, 5-6 week turnaround
  25. 25. Astro studi o sIan Myles ........ Founder & CEO
  26. 26. A mini ideo ~ Multi-disciplinary design teami n tro ~ About 25 people ~ OnLive – Streaming games - $40 investment from HTC ~ Alien Gaming PC – Bought by HP for $200m ~ Designed the new Xbox 360
  27. 27. “Mild to wild”~ Getting clients to take risks is critical ~ Collaborative critiquing ~ Basketball tournament i n si g hts
  28. 28. Sni b be i n teracti v e Brian Hageman ........ VP BD
  29. 29. Gesticulatingi n tro ~ Gesture-based experiences ~ Brand recall in public events ~ 3d infra-red camera (Kinect)
  30. 30. Thank you and goodni g ht

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