Brand Memes

Social media haskidnapped your brand. @jamesjefferson @equatoragency #smwgla

Who on earth are Equator? THE big numbers agency. @jamesjefferson @equatoragency #smwgla

Tipping point. @jamesjefferson @equatoragency #smwgla

Brand Consumer @jamesjefferson @equatoragency #smwgla

TV-Industrial Complex Super-abundance of choice & Niche Consumers & Digital Natives & Social networking Brand Consumer @jamesjefferson @equatoragency #smwgla

“Sociology, technology and psychology have put advertising in its box.If you are in advertising you’re about to be buried” ~ Maurice Saatchi @jamesjefferson @equatoragency #smwgla

Once upon a time... @jamesjefferson @equatoragency #smwgla

The Big Idea. @jamesjefferson @equatoragency #smwgla

One wordequity. @jamesjefferson @equatoragency #smwgla

Remarkable. @jamesjefferson @equatoragency #smwgla

“We’ve been asking thewrong question.” @jamesjefferson @equatoragency #smwgla

Normal distribution for a Mass market @jamesjefferson @equatoragency #smwgla

Multiple interest points for a niched market. @jamesjefferson @equatoragency #smwgla

@jamesjefferson @equatoragency #smwgla

A brief history of memetics @jamesjefferson @equatoragency #smwgla

Assimilation @jamesjefferson @equatoragency #smwgla

Distinctiveness NoveltyCoherence Authority Simplicity Assimilation @jamesjefferson @equatoragency #smwgla

Retention @jamesjefferson @equatoragency #smwgla

Coherence Invariance ControllabilityUsefulness Retention @jamesjefferson @equatoragency #smwgla

Expression @jamesjefferson @equatoragency #smwgla

Expressivity Proselytism Expression @jamesjefferson @equatoragency #smwgla

Transmission @jamesjefferson @equatoragency #smwgla

Proselytism PublicityTransmission @jamesjefferson @equatoragency #smwgla

You may have heard of some of these... @jamesjefferson @equatoragency #smwgla

@jamesjefferson @equatoragency #smwgla

Lolcats @jamesjefferson @equatoragency #smwgla

Hestarted it. @jamesjefferson @equatoragency #smwgla

“Crowd Resonance.” @jamesjefferson @equatoragency #smwgla

NaturalSelection. @jamesjefferson @equatoragency #smwgla

I want some of that? @jamesjefferson @equatoragency #smwgla

Forget brand.Think brands. @jamesjefferson @equatoragency #smwgla

Forget brand.Think conversation. @jamesjefferson @equatoragency #smwgla

Inspire creativity. @jamesjefferson @equatoragency #smwgla

Unique language. @jamesjefferson @equatoragency #smwgla

Start tomorrow... @jamesjefferson @equatoragency #smwgla

What do you believe in?(Tip: It’s not allowed to be profit.) @jamesjefferson @equatoragency #smwgla

Who elsebelieves in it? @jamesjefferson @equatoragency #smwgla

Hey presto!You’ve found your Marketing team.(Tip: You now need to convince them they want to help you.) @jamesjefferson @equatoragency #smwgla

Hey presto!You’ve found your Marketing team. (Another Tip: Don’t sack your agency, just yet.) @jamesjefferson @equatoragency #smwgla

Now you need tofeed them ideas. (Tip: This is discussion not a dictatorship.) @jamesjefferson @equatoragency #smwgla

Now you need to feed them ideas.(Tip: This is where a digital agency that thinks fast comes in... Hello;-) @jamesjefferson @equatoragency #smwgla

Track everything. All the time.(Tip: Do more of what’s trending up, less of what it isn’t.) @jamesjefferson @equatoragency #smwgla

You’ll have yourself a Brand Meme in no time. @jamesjefferson @equatoragency #smwgla

You’ve been listening to:Social media has kidnapped your brand.I’d love to hear what you think about all this:@jamesjefferson @equatoragency #smwglajames@eqtr.com @jamesjefferson @equatoragency #smwgla

Brand Memes

by James Jefferson on Oct 27, 2011

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Brand Memes — Presentation Transcript