Seeing things from aA more open minded different angleapproach to a subject. It can be useful for lots of different parts of the design process. Coming up with a lot of ideas quickly.Useful to tackle long Hearing other ideas andterm issues rather ways of thinking can sparkthan short term ones. Coming up with ideas you off routes of thought. can develop further.
When people don’t When people are too Drifting awayPeople not being come prepared scared to say things from the mainenthusiastic goals Thinking of ideas on the spot can be challenging. If its flat/point When people scoring/dominated. shoot down ideasBrainstorming is not the Awkward, stilted process,place for defining details where people don’t really If its moderated badly. talk or create ideas. Source: Equator focus group research
A brief that is open to Lying on a beach in a sun a creative and exciting lounger, pint on a small table on solution. my left. A scribe/butler with a white board and pen. A good variety everybody shares the of people. same goals and nobody tries to dominate Energy, well structuredand moderated. Away from a ringing phone Needs a strong and beeping emails. motivational leader. Everyone is completely up A feeling that things are for it & really contributes gonna move forward. Source: Equator focus group research
Any background Very little briefing is A facilitator who knows information and what often the best way the brief and client well the objective of the to go into a session and can answer questions brainstorm is. on the spot A very clear idea what Whether the client is is the expected outcome open for anything or if of the brainstorm they want a specific feel/ look/direction. It’s useful to have research on the client, competitors, related |Key summary of market, campaigns etc. It’s also better when competitors, issues, what it asks for people to we are trying to achieve. come up with some ideas The briefing should be beforehand visual and verbalInspiration: World’s tallest skyscraper, Arkhangelsk, Russia Source: Equator focus group research
My best ideas come When I am on my own when I am jogging mulling things over Research, making connections, general experience and interests. Sometimes, like everyone else: downright Things I’ve plagiarism. seen, read, From everywhere really: I browse online, use fashion, buildings, different search terms to technology, people. find related concepts or brands.Inspiration: TV Shows
•Uses •Reversal•Improvements •Elimination•What if •Adaption•Smashing •Combination•Morphing •Metaphor.•Manipulation •Wildcards