×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

The Case for Creativity

by on May 29, 2011

  • 25,504 views

In the advertising and marketing industries, the debate has raged for decades. Do high levels of creativity make advertising more effective? Or is creativity just irresponsible folly practiced by ...

In the advertising and marketing industries, the debate has raged for decades. Do high levels of creativity make advertising more effective? Or is creativity just irresponsible folly practiced by creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. The Case for Creativity brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.

Statistics

Views

Total Views
25,504
Views on SlideShare
16,197
Embed Views
9,307

Actions

Likes
69
Downloads
1,020
Comments
0

55 Embeds 9,307

http://actionpacked.posterous.com 1498
http://someclever.tumblr.com 1330
http://parkhowell.com 1202
http://creativeclassics.blogspot.com 907
http://notrelienquotidien.com 802
http://www.thecaseforcreativity.com 695
http://www.caldinas.com.br 552
http://www.caseforcreativity.com 456
http://rblm.dk 352
http://thrutre.es 352
http://standupstrategy.org 250
http://www.thevillageofuseful.com.au 223
https://twitter.com 97
http://www.scoop.it 89
http://creativeclassics.blogspot.it 88
http://caseforcreativity.com 74
http://carat-insider-pg.tumblr.com 35
http://www.this-is-helpful.com 33
http://lms1.psu.ac.th 29
http://feeds.feedburner.com 29
http://cl2012.dev.thoughtbubble.net 25
http://www.meerkats.com.au 24
http://www.carodateo.com 23
http://flavors.me 23
url_unknown 22
http://translate.googleusercontent.com 9
http://feeds2.feedburner.com 8
http://hurman.dev01-aimcol.oxigeno.co.nz 6
http://us-w1.rockmelt.com 6
http://www.creativeclassics.blogspot.com 6
http://safe.tumblr.com 6
http://203.17.63.58 6
http://gregcameron.tumblr.com 6
http://pinterest.com 5
https://si0.twimg.com 4
http://translate.google.com 4
http://creativeclassics.blogspot.in 4
http://jvms.posterous.com 3
http://paper.li 2
http://creativeclassics.blogspot.com.es 2
http://actionpacked2.wordpress.com 2
http://a0.twimg.com 2
http://actionpacked2.tumblr.com 2
http://creativeclassics.blogspot.co.uk 2
http://www.canneslions.com 2
https://twimg0-a.akamaihd.net 1
http://creativeclassics.blogspot.jp 1
http://www.blogger.com 1
http://creativeclassics.blogspot.co.at 1
http://www.creativeclassics.blogspot.it 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

The Case for Creativity The Case for Creativity Presentation Transcript