Social media for Business

425 views
364 views

Published on

Slides from a presentation I gave to a group of business owners in Washington State.

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
425
On SlideShare
0
From Embeds
0
Number of Embeds
57
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Notes:Loves social marketingTravel Blogger – Man TrippingRan a small agency for 5 years supporting small and mid-sized businessesCurrently leads social media for ProFlowers
  • Answer:55-64 – has grown 79% since 2012It is also the fastest growing demographic on Facebook (46%) and G+ (+56%)
  • Answer:Social Media now accounts for more online minutes than even porn!
  • Answer:48% This means that your customers are likely sharing their experiences AS THEY HAPPEN vs in the old days where they would go home and use the PC.
  • NotesMany people think that if the start “being social” it will change their brand – not true, it will reveal your actual brand.For a social media to be effective, you have to embrace social business principals or it will come across ingenuine.
  • This lady is shopping – what story is she going to share with her friends and how are you going to be a part?Customers are mobile
  • Add notes on steps to take to make it better
  • Social media for Business

    1. 1. Provide Commerce Proprietary and Confidential Information Social Media For Business
    2. 2. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Who is James Hills?
    3. 3. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Social Media Quiz Time: The Fastest Growing Demographic On Twitter is: 1. 13-18 2. 25-45 3. 55-64 http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
    4. 4. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Social Media Quiz Time: In 2013, Social Media Overtook what Other “Internet Activity” and Became #1: 1. Reading Online News Stories 2. Email 3. Porn http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
    5. 5. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Social Media Quiz Time: What Percentage of Facebook’s daily active users are “Mobile Only”? 1. 25% 2. 48% 3. 65% http://socialmediatoday.com/socialbarrel/1883521/facebook-says-48-percent-daily-active-users-and-49-percent-ad-revenue-come-mobi
    6. 6. Provide Commerce Proprietary and Confidential Information Proprietary and Confidential Social Media doesn’t Create Brands … It Reveals Them!
    7. 7. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Keys to Social Media Success: 1. Know your Audience 2. Be Honest and Open 3. Share Something Interesting 4. Update Regularly 5. Listen to your Audience 6. Build Relationships
    8. 8. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information What Platforms Should I be On? Go where your customers are: 1. Reviews 2. Content for Search & Engagement 3. Help Your Customers Shop Make their lives Better.
    9. 9. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Your Website Should be the Centerpiece of Your Social Strategy 1. More than just “Follow Me” buttons. 2. Build Great Blog Content 3. Share that Content and Engage with Customers
    10. 10. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information A Blog is Your Most Important Social Media Platform! Benefits of a Blog: 1. “YOU” own platform 2. Helps with SEO 3. Helps generate leads
    11. 11. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Managing Your Public Persona
    12. 12. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Responding to Critical Feedback Online – You Can Make Things Better!
    13. 13. Provide Commerce Proprietary and Confidential Information For More Information visit my website: http://aboutjameshills.com Twitter: @JamesHills Mobile: 630-779-9302 Email: james@aboutjameshills.com

    ×