SXSW 2009 Interactive Recap

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    SXSW 2009 Interactive Recap - Presentation Transcript

    1. SXSW 2009 Interactive Festival Recap | April 2, 2009
    2. SXSW 2009 Interactive Festival Recap | April 2, 2009 3
    3. WHAT THE TWEET IS SXSW? SXSW 2009 Interactive Festival Recap | April 2, 2009 4
    4. SOUTH BY SOUTHWEST OR SXSW IS A FILM, INTERACTIVE, AND MUSIC FESTIVAL IN AUSTIN, TEXAS. SXSW 2009 Interactive Festival Recap | April 2, 2009 5
    5. SXSW INTERACTIVE FESTIVAL CELEBRATES THE CREATIVITY AND PASSION BEHIND THE COOLEST NEW MEDIA TECHNOLOGIES. SXSW 2009 Interactive Festival Recap | April 2, 2009 6
    6. SO WHAT’S IT REALLY ABOUT? SXSW 2009 Interactive Festival Recap | April 2, 2009 7
    7. A CONFERENCE FOR PROFESSIONALS. SXSW 2009 Interactive Festival Recap | April 2, 2009 8
    8. PRODUCT REVELATIONS AND KEYNOTE SPEAKERS. SXSW 2009 Interactive Festival Recap | April 2, 2009 9
    9. NEW TECHNOLOGY. SXSW 2009 Interactive Festival Recap | April 2, 2009 10
    10. NEW WAYS TO INTERACT. SXSW 2009 Interactive Festival Recap | April 2, 2009 11
    11. A UNIQUE SETTING. SXSW 2009 Interactive Festival Recap | April 2, 2009 12
    12. THE BEST BRATWURST IN AUSTIN. SXSW 2009 Interactive Festival Recap | April 2, 2009 13
    13. A FESTIVAL INTERTWINED WITH A CONFERENCE. SXSW 2009 Interactive Festival Recap | April 2, 2009 14
    14. NETWORKING EVENTS. SXSW 2009 Interactive Festival Recap | April 2, 2009 15
    15. LONG LINES. SXSW 2009 Interactive Festival Recap | April 2, 2009 16
    16. MORE LONG LINES. SXSW 2009 Interactive Festival Recap | April 2, 2009 17
    17. BIG PRESENTATIONS. SXSW 2009 Interactive Festival Recap | April 2, 2009 18
    18. PRIVATE SCREENINGS. SXSW 2009 Interactive Festival Recap | April 2, 2009 19
    19. MUSIC. SXSW 2009 Interactive Festival Recap | April 2, 2009 20
    20. AND OF COURSE… LOTS OF TEX MEX SXSW 2009 Interactive Festival Recap | April 2, 2009 21
    21. SOCIAL NETWORKING OUT THE YIN YANG. THE CONVERSATION STARTED BEFORE WE EVEN GOT THERE SXSW 2009 Interactive Festival Recap | April 2, 2009 22
    22. SXSW 2009 Interactive Festival Recap | April 2, 2009 23
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    24. SXSW 2009 Interactive Festival Recap | April 2, 2009 25
    25. THE CONVERSATION CONTINUED… AND IT NEVER STOPPED SXSW 2009 Interactive Festival Recap | April 2, 2009 26
    26. SXSW 2009 Interactive Festival Recap | April 2, 2009 27
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    33. SXSW 2009 Interactive Festival Recap | April 2, 2009 34
    34. “WHAT AN A-HOLE!” SXSW 2009 Interactive Festival Recap | April 2, 2009 35
    35. SXSW 2009 Interactive Festival Recap | April 2, 2009 36
    36. WHO TWEETS? Largest age group is 35-49 which composes 42% of Twitter’s audience 62% access is at work vs. 35% from home SXSW 2009 Interactive Festival Recap | April 2, 2009 37
    37. SXSW WEB AWARDS SXSW 2009 Interactive Festival Recap | April 2, 2009 38
    38. TenThousandCents.com SXSW 2009 Interactive Festival Recap | April 2, 2009 39
    39. Modernista.com SXSW 2009 Interactive Festival Recap | April 2, 2009 40
    40. Hulu.com SXSW 2009 Interactive Festival Recap | April 2, 2009 41
    41. LostZombies.com SXSW 2009 Interactive Festival Recap | April 2, 2009 42
    42. Absolut.com/absolutmachines SXSW 2009 Interactive Festival Recap | April 2, 2009 43
    43. WeTellStories.co.uk SXSW 2009 Interactive Festival Recap | April 2, 2009 44
    44. PROXIMITY MARKETING: USING GPS WITH SOCIAL NETWORKING SXSW 2009 Interactive Festival Recap | April 2, 2009 45
    45. SXSW 2009 Interactive Festival Recap | April 2, 2009 46
    46. SXSW 2009 Interactive Festival Recap | April 2, 2009 47
    47. SXSW 2009 Interactive Festival Recap | April 2, 2009 48
    48. BRAVE NUI WORLD SXSW 2009 Interactive Festival Recap | April 2, 2009 49
    49. NUI = NATURAL USER INTERAFACE SXSW 2009 Interactive Festival Recap | April 2, 2009 50
    50. NOT NATURAL SXSW 2009 Interactive Festival Recap | April 2, 2009 51
    51. BRINGING THE NATURAL TO THE VIRTUAL SXSW 2009 Interactive Festival Recap | April 2, 2009 52
    52. QUICK TO DELIGHT = QUICK TO LEARN SXSW 2009 Interactive Festival Recap | April 2, 2009 53
    53. WHERE IS IT ALL HEADED? SXSW 2009 Interactive Festival Recap | April 2, 2009 54
    54. SXSW 2009 Interactive Festival Recap | April 2, 2009 55
    55. SXSW 2009 Interactive Festival Recap | April 2, 2009 56
    56. MORE MINDBLOWING STUFF SXSW 2009 Interactive Festival Recap | April 2, 2009 57
    57. Flirtomatic.com SXSW 2009 Interactive Festival Recap | April 2, 2009 58
    58. wakinguphannah.ca SXSW 2009 Interactive Festival Recap | April 2, 2009 59
    59. opensports.com SXSW 2009 Interactive Festival Recap | April 2, 2009 60
    60. NEW MARKET RESEARCH SXSW 2009 Interactive Festival Recap | April 2, 2009 61
    61. SXSW 2009 Interactive Festival Recap | April 2, 2009 62
    62. TRANSITIONING TO A NEW MODEL SXSW 2009 Interactive Festival Recap | April 2, 2009 63
    63. SXSW 2009 Interactive Festival Recap | April 2, 2009 64
    64. •Provides free direct measurement of audiences for sites, blogs, videos, games, widgets and all forms of distributed content. •Measures demographics, geographic, access points, lifestyle interest or brand affinities which gives a visible snapshot of the on-line audience and their on-line behaviors. SXSW 2009 Interactive Festival Recap | April 2, 2009 65
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    69. •WhosTalkin.com is a social media search tool site that allows users to search for conversations surrounding topics they are interested in. •Data is taken from 60 of the internets most popular social media gateways SXSW 2009 Interactive Festival Recap | April 2, 2009 70
    70. SXSW 2009 Interactive Festival Recap | April 2, 2009 71
    71. SXSW 2009 Interactive Festival Recap | April 2, 2009 72
    72. •Get Satisfaction is a user driven customer service community designed for companies and customers to communicate with each other. •The site provides forums where customers discuss problems with products and services of companies, whether the company participates or not. •Users are free to ask, free to answer, and free to start a new conversation. SXSW 2009 Interactive Festival Recap | April 2, 2009 73
    73. SXSW 2009 Interactive Festival Recap | April 2, 2009 74
    74. SXSW 2009 Interactive Festival Recap | April 2, 2009 75
    75. WHAT ABOUT THE MUSIC? SXSW 2009 Interactive Festival Recap | April 2, 2009 76
    76. SHOWS AND SHOWCASES SXSW 2009 Interactive Festival Recap | April 2, 2009 77
    77. SPONSORED PARTIES SXSW 2009 Interactive Festival Recap | April 2, 2009 78
    78. WHAT DID WE LEARN? SXSW 2009 Interactive Festival Recap | April 2, 2009 79
    79. KEEP UP WITH YOUR CONSUMERS AND LISTEN TO THEM. SXSW 2009 Interactive Festival Recap | April 2, 2009 80
    80. GO FROM DATA TO INSIGHT. SXSW 2009 Interactive Festival Recap | April 2, 2009 81
    81. DON’T IGNORE THE VOCAL MINORITY SXSW 2009 Interactive Festival Recap | April 2, 2009 82
    82. REAL TIME IS THE BENCHMARK SXSW 2009 Interactive Festival Recap | April 2, 2009 83
    83. DON’T TRY TO CONTROL THE CONVERSATION… JOIN THE CONVERSATION SXSW 2009 Interactive Festival Recap | April 2, 2009 84
    84. MOBILE IS QUICKLY BECOMING THE GATEWAY TO THE INTERNET SXSW 2009 Interactive Festival Recap | April 2, 2009 85
    85. THE BEST WAY TO SELL DIGITAL IS TO UNDERSTAND IT, TRY IT, LIVE IT. SXSW 2009 Interactive Festival Recap | April 2, 2009 86
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