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SXSW 2009
Interactive Festival Recap | April 2, 2009
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                        3
WHAT
THE
TWEET IS
SXSW?                             SXSW 2009
      Interactive Festival Recap | April 2, 2009
           ...
SOUTH BY
SOUTHWEST OR
SXSW IS A FILM,
INTERACTIVE,
AND MUSIC
FESTIVAL IN
AUSTIN, TEXAS.                           SXSW 200...
SXSW INTERACTIVE
FESTIVAL
CELEBRATES THE
CREATIVITY AND
PASSION BEHIND
THE COOLEST NEW
MEDIA
TECHNOLOGIES.                ...
SO WHAT’S
IT REALLY
ABOUT?
                                   SXSW 2009
       Interactive Festival Recap | April 2, 2009
...
A CONFERENCE FOR
PROFESSIONALS.




                                           SXSW 2009
               Interactive Festiv...
PRODUCT
REVELATIONS AND
KEYNOTE SPEAKERS.




                                          SXSW 2009
              Interactiv...
NEW TECHNOLOGY.




                                              SXSW 2009
                  Interactive Festival Recap |...
NEW WAYS TO
INTERACT.




                                          SXSW 2009
              Interactive Festival Recap | A...
A UNIQUE SETTING.




                                                SXSW 2009
                    Interactive Festival R...
THE BEST BRATWURST
IN AUSTIN.




                                           SXSW 2009
               Interactive Festival...
A FESTIVAL
INTERTWINED WITH A
CONFERENCE.




                                           SXSW 2009
               Interact...
NETWORKING EVENTS.




                                           SXSW 2009
               Interactive Festival Recap | Ap...
LONG LINES.




                                          SXSW 2009
              Interactive Festival Recap | April 2, 20...
MORE LONG LINES.




                                               SXSW 2009
                   Interactive Festival Reca...
BIG PRESENTATIONS.




                                            SXSW 2009
                Interactive Festival Recap | ...
PRIVATE SCREENINGS.




                                            SXSW 2009
                Interactive Festival Recap |...
MUSIC.




                                     SXSW 2009
         Interactive Festival Recap | April 2, 2009
            ...
AND OF COURSE…
LOTS OF TEX MEX




                                              SXSW 2009
                  Interactive F...
SOCIAL
NETWORKING
OUT THE
YIN YANG.
THE CONVERSATION
STARTED BEFORE WE
EVEN GOT THERE                            SXSW 2009...
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       23
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       24
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       25
THE CONVERSATION
CONTINUED…
AND IT
NEVER
STOPPED                                   SXSW 2009
              Interactive Fes...
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       27
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       28
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       29
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       30
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       31
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       32
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       33
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       34
“WHAT AN A-HOLE!”




                                         SXSW 2009
             Interactive Festival Recap | April 2...
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       36
WHO TWEETS?
Largest age group is 35-49
which composes 42% of
Twitter’s audience

62% access is at work vs.
35% from home

...
SXSW
WEB
AWARDS
                                 SXSW 2009
     Interactive Festival Recap | April 2, 2009
               ...
TenThousandCents.com                               SXSW 2009
                       Interactive Festival Recap | April 2, ...
Modernista.com                               SXSW 2009
                 Interactive Festival Recap | April 2, 2009
       ...
Hulu.com                               SXSW 2009
           Interactive Festival Recap | April 2, 2009
                   ...
LostZombies.com                               SXSW 2009
                  Interactive Festival Recap | April 2, 2009
     ...
Absolut.com/absolutmachines                               SXSW 2009
                              Interactive Festival Rec...
WeTellStories.co.uk                               SXSW 2009
                      Interactive Festival Recap | April 2, 20...
PROXIMITY
MARKETING:
USING GPS
WITH SOCIAL
NETWORKING
                                          SXSW 2009
              In...
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       46
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       47
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       48
BRAVE
NUI
WORLD                           SXSW 2009
    Interactive Festival Recap | April 2, 2009
                       ...
NUI =
NATURAL
USER
INTERAFACE
                                    SXSW 2009
        Interactive Festival Recap | April 2, ...
NOT NATURAL



                                     SXSW 2009
         Interactive Festival Recap | April 2, 2009
        ...
BRINGING THE
NATURAL TO THE
   VIRTUAL



                                        SXSW 2009
            Interactive Festiv...
QUICK TO DELIGHT =
 QUICK TO LEARN




                                          SXSW 2009
              Interactive Festi...
WHERE IS IT ALL
  HEADED?




                                         SXSW 2009
             Interactive Festival Recap |...
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       55
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       56
MORE
MINDBLOWING
STUFF

                                     SXSW 2009
         Interactive Festival Recap | April 2, 2009...
Flirtomatic.com                               SXSW 2009
                  Interactive Festival Recap | April 2, 2009
     ...
wakinguphannah.ca                               SXSW 2009
                    Interactive Festival Recap | April 2, 2009
 ...
opensports.com                               SXSW 2009
                 Interactive Festival Recap | April 2, 2009
       ...
NEW
MARKET
RESEARCH
                                  SXSW 2009
      Interactive Festival Recap | April 2, 2009
         ...
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       62
TRANSITIONING TO A NEW MODEL




                                                   SXSW 2009
                       Inter...
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       64
•Provides free direct measurement of audiences for sites,
blogs, videos, games, widgets and all forms of distributed
conte...
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       66
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       67
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       68
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       69
•WhosTalkin.com is a social media search tool site
that allows users to search for conversations
surrounding topics they a...
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       71
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       72
•Get Satisfaction is a user driven customer service community
designed for companies and customers to communicate with eac...
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       74
SXSW 2009
Interactive Festival Recap | April 2, 2009
                                       75
WHAT ABOUT THE
MUSIC?
                                        SXSW 2009
            Interactive Festival Recap | April 2, ...
SHOWS AND SHOWCASES

                                          SXSW 2009
              Interactive Festival Recap | April ...
SPONSORED PARTIES


                                        SXSW 2009
            Interactive Festival Recap | April 2, 20...
WHAT
DID WE
LEARN?                          SXSW 2009
    Interactive Festival Recap | April 2, 2009
                     ...
KEEP UP WITH YOUR
CONSUMERS AND
LISTEN TO
THEM.
                                          SXSW 2009
              Interact...
GO FROM DATA
TO
INSIGHT.
                                           SXSW 2009
               Interactive Festival Recap | ...
DON’T IGNORE THE
VOCAL
MINORITY
                                          SXSW 2009
              Interactive Festival Rec...
REAL TIME
IS THE
BENCHMARK

                                   SXSW 2009
       Interactive Festival Recap | April 2, 2009...
DON’T TRY TO
CONTROL THE
CONVERSATION…
JOIN THE
CONVERSATION

                                            SXSW 2009
      ...
MOBILE IS
QUICKLY
BECOMING
THE GATEWAY
TO THE
INTERNET                             SXSW 2009
         Interactive Festival...
THE BEST WAY TO SELL
DIGITAL IS TO
UNDERSTAND IT,
TRY IT,
LIVE IT.

                                              SXSW 200...
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SXSW 2009 Interactive Recap

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Internal agency presentation recapping our experience and some learnings from SXSW 2009 Interactive Festival

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Transcript of "SXSW 2009 Interactive Recap"

  1. 1. SXSW 2009 Interactive Festival Recap | April 2, 2009
  2. 2. SXSW 2009 Interactive Festival Recap | April 2, 2009 3
  3. 3. WHAT THE TWEET IS SXSW? SXSW 2009 Interactive Festival Recap | April 2, 2009 4
  4. 4. SOUTH BY SOUTHWEST OR SXSW IS A FILM, INTERACTIVE, AND MUSIC FESTIVAL IN AUSTIN, TEXAS. SXSW 2009 Interactive Festival Recap | April 2, 2009 5
  5. 5. SXSW INTERACTIVE FESTIVAL CELEBRATES THE CREATIVITY AND PASSION BEHIND THE COOLEST NEW MEDIA TECHNOLOGIES. SXSW 2009 Interactive Festival Recap | April 2, 2009 6
  6. 6. SO WHAT’S IT REALLY ABOUT? SXSW 2009 Interactive Festival Recap | April 2, 2009 7
  7. 7. A CONFERENCE FOR PROFESSIONALS. SXSW 2009 Interactive Festival Recap | April 2, 2009 8
  8. 8. PRODUCT REVELATIONS AND KEYNOTE SPEAKERS. SXSW 2009 Interactive Festival Recap | April 2, 2009 9
  9. 9. NEW TECHNOLOGY. SXSW 2009 Interactive Festival Recap | April 2, 2009 10
  10. 10. NEW WAYS TO INTERACT. SXSW 2009 Interactive Festival Recap | April 2, 2009 11
  11. 11. A UNIQUE SETTING. SXSW 2009 Interactive Festival Recap | April 2, 2009 12
  12. 12. THE BEST BRATWURST IN AUSTIN. SXSW 2009 Interactive Festival Recap | April 2, 2009 13
  13. 13. A FESTIVAL INTERTWINED WITH A CONFERENCE. SXSW 2009 Interactive Festival Recap | April 2, 2009 14
  14. 14. NETWORKING EVENTS. SXSW 2009 Interactive Festival Recap | April 2, 2009 15
  15. 15. LONG LINES. SXSW 2009 Interactive Festival Recap | April 2, 2009 16
  16. 16. MORE LONG LINES. SXSW 2009 Interactive Festival Recap | April 2, 2009 17
  17. 17. BIG PRESENTATIONS. SXSW 2009 Interactive Festival Recap | April 2, 2009 18
  18. 18. PRIVATE SCREENINGS. SXSW 2009 Interactive Festival Recap | April 2, 2009 19
  19. 19. MUSIC. SXSW 2009 Interactive Festival Recap | April 2, 2009 20
  20. 20. AND OF COURSE… LOTS OF TEX MEX SXSW 2009 Interactive Festival Recap | April 2, 2009 21
  21. 21. SOCIAL NETWORKING OUT THE YIN YANG. THE CONVERSATION STARTED BEFORE WE EVEN GOT THERE SXSW 2009 Interactive Festival Recap | April 2, 2009 22
  22. 22. SXSW 2009 Interactive Festival Recap | April 2, 2009 23
  23. 23. SXSW 2009 Interactive Festival Recap | April 2, 2009 24
  24. 24. SXSW 2009 Interactive Festival Recap | April 2, 2009 25
  25. 25. THE CONVERSATION CONTINUED… AND IT NEVER STOPPED SXSW 2009 Interactive Festival Recap | April 2, 2009 26
  26. 26. SXSW 2009 Interactive Festival Recap | April 2, 2009 27
  27. 27. SXSW 2009 Interactive Festival Recap | April 2, 2009 28
  28. 28. SXSW 2009 Interactive Festival Recap | April 2, 2009 29
  29. 29. SXSW 2009 Interactive Festival Recap | April 2, 2009 30
  30. 30. SXSW 2009 Interactive Festival Recap | April 2, 2009 31
  31. 31. SXSW 2009 Interactive Festival Recap | April 2, 2009 32
  32. 32. SXSW 2009 Interactive Festival Recap | April 2, 2009 33
  33. 33. SXSW 2009 Interactive Festival Recap | April 2, 2009 34
  34. 34. “WHAT AN A-HOLE!” SXSW 2009 Interactive Festival Recap | April 2, 2009 35
  35. 35. SXSW 2009 Interactive Festival Recap | April 2, 2009 36
  36. 36. WHO TWEETS? Largest age group is 35-49 which composes 42% of Twitter’s audience 62% access is at work vs. 35% from home SXSW 2009 Interactive Festival Recap | April 2, 2009 37
  37. 37. SXSW WEB AWARDS SXSW 2009 Interactive Festival Recap | April 2, 2009 38
  38. 38. TenThousandCents.com SXSW 2009 Interactive Festival Recap | April 2, 2009 39
  39. 39. Modernista.com SXSW 2009 Interactive Festival Recap | April 2, 2009 40
  40. 40. Hulu.com SXSW 2009 Interactive Festival Recap | April 2, 2009 41
  41. 41. LostZombies.com SXSW 2009 Interactive Festival Recap | April 2, 2009 42
  42. 42. Absolut.com/absolutmachines SXSW 2009 Interactive Festival Recap | April 2, 2009 43
  43. 43. WeTellStories.co.uk SXSW 2009 Interactive Festival Recap | April 2, 2009 44
  44. 44. PROXIMITY MARKETING: USING GPS WITH SOCIAL NETWORKING SXSW 2009 Interactive Festival Recap | April 2, 2009 45
  45. 45. SXSW 2009 Interactive Festival Recap | April 2, 2009 46
  46. 46. SXSW 2009 Interactive Festival Recap | April 2, 2009 47
  47. 47. SXSW 2009 Interactive Festival Recap | April 2, 2009 48
  48. 48. BRAVE NUI WORLD SXSW 2009 Interactive Festival Recap | April 2, 2009 49
  49. 49. NUI = NATURAL USER INTERAFACE SXSW 2009 Interactive Festival Recap | April 2, 2009 50
  50. 50. NOT NATURAL SXSW 2009 Interactive Festival Recap | April 2, 2009 51
  51. 51. BRINGING THE NATURAL TO THE VIRTUAL SXSW 2009 Interactive Festival Recap | April 2, 2009 52
  52. 52. QUICK TO DELIGHT = QUICK TO LEARN SXSW 2009 Interactive Festival Recap | April 2, 2009 53
  53. 53. WHERE IS IT ALL HEADED? SXSW 2009 Interactive Festival Recap | April 2, 2009 54
  54. 54. SXSW 2009 Interactive Festival Recap | April 2, 2009 55
  55. 55. SXSW 2009 Interactive Festival Recap | April 2, 2009 56
  56. 56. MORE MINDBLOWING STUFF SXSW 2009 Interactive Festival Recap | April 2, 2009 57
  57. 57. Flirtomatic.com SXSW 2009 Interactive Festival Recap | April 2, 2009 58
  58. 58. wakinguphannah.ca SXSW 2009 Interactive Festival Recap | April 2, 2009 59
  59. 59. opensports.com SXSW 2009 Interactive Festival Recap | April 2, 2009 60
  60. 60. NEW MARKET RESEARCH SXSW 2009 Interactive Festival Recap | April 2, 2009 61
  61. 61. SXSW 2009 Interactive Festival Recap | April 2, 2009 62
  62. 62. TRANSITIONING TO A NEW MODEL SXSW 2009 Interactive Festival Recap | April 2, 2009 63
  63. 63. SXSW 2009 Interactive Festival Recap | April 2, 2009 64
  64. 64. •Provides free direct measurement of audiences for sites, blogs, videos, games, widgets and all forms of distributed content. •Measures demographics, geographic, access points, lifestyle interest or brand affinities which gives a visible snapshot of the on-line audience and their on-line behaviors. SXSW 2009 Interactive Festival Recap | April 2, 2009 65
  65. 65. SXSW 2009 Interactive Festival Recap | April 2, 2009 66
  66. 66. SXSW 2009 Interactive Festival Recap | April 2, 2009 67
  67. 67. SXSW 2009 Interactive Festival Recap | April 2, 2009 68
  68. 68. SXSW 2009 Interactive Festival Recap | April 2, 2009 69
  69. 69. •WhosTalkin.com is a social media search tool site that allows users to search for conversations surrounding topics they are interested in. •Data is taken from 60 of the internets most popular social media gateways SXSW 2009 Interactive Festival Recap | April 2, 2009 70
  70. 70. SXSW 2009 Interactive Festival Recap | April 2, 2009 71
  71. 71. SXSW 2009 Interactive Festival Recap | April 2, 2009 72
  72. 72. •Get Satisfaction is a user driven customer service community designed for companies and customers to communicate with each other. •The site provides forums where customers discuss problems with products and services of companies, whether the company participates or not. •Users are free to ask, free to answer, and free to start a new conversation. SXSW 2009 Interactive Festival Recap | April 2, 2009 73
  73. 73. SXSW 2009 Interactive Festival Recap | April 2, 2009 74
  74. 74. SXSW 2009 Interactive Festival Recap | April 2, 2009 75
  75. 75. WHAT ABOUT THE MUSIC? SXSW 2009 Interactive Festival Recap | April 2, 2009 76
  76. 76. SHOWS AND SHOWCASES SXSW 2009 Interactive Festival Recap | April 2, 2009 77
  77. 77. SPONSORED PARTIES SXSW 2009 Interactive Festival Recap | April 2, 2009 78
  78. 78. WHAT DID WE LEARN? SXSW 2009 Interactive Festival Recap | April 2, 2009 79
  79. 79. KEEP UP WITH YOUR CONSUMERS AND LISTEN TO THEM. SXSW 2009 Interactive Festival Recap | April 2, 2009 80
  80. 80. GO FROM DATA TO INSIGHT. SXSW 2009 Interactive Festival Recap | April 2, 2009 81
  81. 81. DON’T IGNORE THE VOCAL MINORITY SXSW 2009 Interactive Festival Recap | April 2, 2009 82
  82. 82. REAL TIME IS THE BENCHMARK SXSW 2009 Interactive Festival Recap | April 2, 2009 83
  83. 83. DON’T TRY TO CONTROL THE CONVERSATION… JOIN THE CONVERSATION SXSW 2009 Interactive Festival Recap | April 2, 2009 84
  84. 84. MOBILE IS QUICKLY BECOMING THE GATEWAY TO THE INTERNET SXSW 2009 Interactive Festival Recap | April 2, 2009 85
  85. 85. THE BEST WAY TO SELL DIGITAL IS TO UNDERSTAND IT, TRY IT, LIVE IT. SXSW 2009 Interactive Festival Recap | April 2, 2009 86
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