SXSW 2009 Interactive Recap
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Internal agency presentation recapping our experience and some learnings from SXSW 2009 Interactive Festival

Internal agency presentation recapping our experience and some learnings from SXSW 2009 Interactive Festival

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SXSW 2009 Interactive Recap Presentation Transcript

  • 1. SXSW 2009 Interactive Festival Recap | April 2, 2009
  • 2. SXSW 2009 Interactive Festival Recap | April 2, 2009 3
  • 3. WHAT THE TWEET IS SXSW? SXSW 2009 Interactive Festival Recap | April 2, 2009 4
  • 4. SOUTH BY SOUTHWEST OR SXSW IS A FILM, INTERACTIVE, AND MUSIC FESTIVAL IN AUSTIN, TEXAS. SXSW 2009 Interactive Festival Recap | April 2, 2009 5
  • 5. SXSW INTERACTIVE FESTIVAL CELEBRATES THE CREATIVITY AND PASSION BEHIND THE COOLEST NEW MEDIA TECHNOLOGIES. SXSW 2009 Interactive Festival Recap | April 2, 2009 6
  • 6. SO WHAT’S IT REALLY ABOUT? SXSW 2009 Interactive Festival Recap | April 2, 2009 7
  • 7. A CONFERENCE FOR PROFESSIONALS. SXSW 2009 Interactive Festival Recap | April 2, 2009 8
  • 8. PRODUCT REVELATIONS AND KEYNOTE SPEAKERS. SXSW 2009 Interactive Festival Recap | April 2, 2009 9
  • 9. NEW TECHNOLOGY. SXSW 2009 Interactive Festival Recap | April 2, 2009 10
  • 10. NEW WAYS TO INTERACT. SXSW 2009 Interactive Festival Recap | April 2, 2009 11
  • 11. A UNIQUE SETTING. SXSW 2009 Interactive Festival Recap | April 2, 2009 12
  • 12. THE BEST BRATWURST IN AUSTIN. SXSW 2009 Interactive Festival Recap | April 2, 2009 13
  • 13. A FESTIVAL INTERTWINED WITH A CONFERENCE. SXSW 2009 Interactive Festival Recap | April 2, 2009 14
  • 14. NETWORKING EVENTS. SXSW 2009 Interactive Festival Recap | April 2, 2009 15
  • 15. LONG LINES. SXSW 2009 Interactive Festival Recap | April 2, 2009 16
  • 16. MORE LONG LINES. SXSW 2009 Interactive Festival Recap | April 2, 2009 17
  • 17. BIG PRESENTATIONS. SXSW 2009 Interactive Festival Recap | April 2, 2009 18
  • 18. PRIVATE SCREENINGS. SXSW 2009 Interactive Festival Recap | April 2, 2009 19
  • 19. MUSIC. SXSW 2009 Interactive Festival Recap | April 2, 2009 20
  • 20. AND OF COURSE… LOTS OF TEX MEX SXSW 2009 Interactive Festival Recap | April 2, 2009 21
  • 21. SOCIAL NETWORKING OUT THE YIN YANG. THE CONVERSATION STARTED BEFORE WE EVEN GOT THERE SXSW 2009 Interactive Festival Recap | April 2, 2009 22
  • 22. SXSW 2009 Interactive Festival Recap | April 2, 2009 23
  • 23. SXSW 2009 Interactive Festival Recap | April 2, 2009 24
  • 24. SXSW 2009 Interactive Festival Recap | April 2, 2009 25
  • 25. THE CONVERSATION CONTINUED… AND IT NEVER STOPPED SXSW 2009 Interactive Festival Recap | April 2, 2009 26
  • 26. SXSW 2009 Interactive Festival Recap | April 2, 2009 27
  • 27. SXSW 2009 Interactive Festival Recap | April 2, 2009 28
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  • 30. SXSW 2009 Interactive Festival Recap | April 2, 2009 31
  • 31. SXSW 2009 Interactive Festival Recap | April 2, 2009 32
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  • 33. SXSW 2009 Interactive Festival Recap | April 2, 2009 34
  • 34. “WHAT AN A-HOLE!” SXSW 2009 Interactive Festival Recap | April 2, 2009 35
  • 35. SXSW 2009 Interactive Festival Recap | April 2, 2009 36
  • 36. WHO TWEETS? Largest age group is 35-49 which composes 42% of Twitter’s audience 62% access is at work vs. 35% from home SXSW 2009 Interactive Festival Recap | April 2, 2009 37
  • 37. SXSW WEB AWARDS SXSW 2009 Interactive Festival Recap | April 2, 2009 38
  • 38. TenThousandCents.com SXSW 2009 Interactive Festival Recap | April 2, 2009 39
  • 39. Modernista.com SXSW 2009 Interactive Festival Recap | April 2, 2009 40
  • 40. Hulu.com SXSW 2009 Interactive Festival Recap | April 2, 2009 41
  • 41. LostZombies.com SXSW 2009 Interactive Festival Recap | April 2, 2009 42
  • 42. Absolut.com/absolutmachines SXSW 2009 Interactive Festival Recap | April 2, 2009 43
  • 43. WeTellStories.co.uk SXSW 2009 Interactive Festival Recap | April 2, 2009 44
  • 44. PROXIMITY MARKETING: USING GPS WITH SOCIAL NETWORKING SXSW 2009 Interactive Festival Recap | April 2, 2009 45
  • 45. SXSW 2009 Interactive Festival Recap | April 2, 2009 46
  • 46. SXSW 2009 Interactive Festival Recap | April 2, 2009 47
  • 47. SXSW 2009 Interactive Festival Recap | April 2, 2009 48
  • 48. BRAVE NUI WORLD SXSW 2009 Interactive Festival Recap | April 2, 2009 49
  • 49. NUI = NATURAL USER INTERAFACE SXSW 2009 Interactive Festival Recap | April 2, 2009 50
  • 50. NOT NATURAL SXSW 2009 Interactive Festival Recap | April 2, 2009 51
  • 51. BRINGING THE NATURAL TO THE VIRTUAL SXSW 2009 Interactive Festival Recap | April 2, 2009 52
  • 52. QUICK TO DELIGHT = QUICK TO LEARN SXSW 2009 Interactive Festival Recap | April 2, 2009 53
  • 53. WHERE IS IT ALL HEADED? SXSW 2009 Interactive Festival Recap | April 2, 2009 54
  • 54. SXSW 2009 Interactive Festival Recap | April 2, 2009 55
  • 55. SXSW 2009 Interactive Festival Recap | April 2, 2009 56
  • 56. MORE MINDBLOWING STUFF SXSW 2009 Interactive Festival Recap | April 2, 2009 57
  • 57. Flirtomatic.com SXSW 2009 Interactive Festival Recap | April 2, 2009 58
  • 58. wakinguphannah.ca SXSW 2009 Interactive Festival Recap | April 2, 2009 59
  • 59. opensports.com SXSW 2009 Interactive Festival Recap | April 2, 2009 60
  • 60. NEW MARKET RESEARCH SXSW 2009 Interactive Festival Recap | April 2, 2009 61
  • 61. SXSW 2009 Interactive Festival Recap | April 2, 2009 62
  • 62. TRANSITIONING TO A NEW MODEL SXSW 2009 Interactive Festival Recap | April 2, 2009 63
  • 63. SXSW 2009 Interactive Festival Recap | April 2, 2009 64
  • 64. •Provides free direct measurement of audiences for sites, blogs, videos, games, widgets and all forms of distributed content. •Measures demographics, geographic, access points, lifestyle interest or brand affinities which gives a visible snapshot of the on-line audience and their on-line behaviors. SXSW 2009 Interactive Festival Recap | April 2, 2009 65
  • 65. SXSW 2009 Interactive Festival Recap | April 2, 2009 66
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  • 67. SXSW 2009 Interactive Festival Recap | April 2, 2009 68
  • 68. SXSW 2009 Interactive Festival Recap | April 2, 2009 69
  • 69. •WhosTalkin.com is a social media search tool site that allows users to search for conversations surrounding topics they are interested in. •Data is taken from 60 of the internets most popular social media gateways SXSW 2009 Interactive Festival Recap | April 2, 2009 70
  • 70. SXSW 2009 Interactive Festival Recap | April 2, 2009 71
  • 71. SXSW 2009 Interactive Festival Recap | April 2, 2009 72
  • 72. •Get Satisfaction is a user driven customer service community designed for companies and customers to communicate with each other. •The site provides forums where customers discuss problems with products and services of companies, whether the company participates or not. •Users are free to ask, free to answer, and free to start a new conversation. SXSW 2009 Interactive Festival Recap | April 2, 2009 73
  • 73. SXSW 2009 Interactive Festival Recap | April 2, 2009 74
  • 74. SXSW 2009 Interactive Festival Recap | April 2, 2009 75
  • 75. WHAT ABOUT THE MUSIC? SXSW 2009 Interactive Festival Recap | April 2, 2009 76
  • 76. SHOWS AND SHOWCASES SXSW 2009 Interactive Festival Recap | April 2, 2009 77
  • 77. SPONSORED PARTIES SXSW 2009 Interactive Festival Recap | April 2, 2009 78
  • 78. WHAT DID WE LEARN? SXSW 2009 Interactive Festival Recap | April 2, 2009 79
  • 79. KEEP UP WITH YOUR CONSUMERS AND LISTEN TO THEM. SXSW 2009 Interactive Festival Recap | April 2, 2009 80
  • 80. GO FROM DATA TO INSIGHT. SXSW 2009 Interactive Festival Recap | April 2, 2009 81
  • 81. DON’T IGNORE THE VOCAL MINORITY SXSW 2009 Interactive Festival Recap | April 2, 2009 82
  • 82. REAL TIME IS THE BENCHMARK SXSW 2009 Interactive Festival Recap | April 2, 2009 83
  • 83. DON’T TRY TO CONTROL THE CONVERSATION… JOIN THE CONVERSATION SXSW 2009 Interactive Festival Recap | April 2, 2009 84
  • 84. MOBILE IS QUICKLY BECOMING THE GATEWAY TO THE INTERNET SXSW 2009 Interactive Festival Recap | April 2, 2009 85
  • 85. THE BEST WAY TO SELL DIGITAL IS TO UNDERSTAND IT, TRY IT, LIVE IT. SXSW 2009 Interactive Festival Recap | April 2, 2009 86