Rapid Idea Iteration: A talk for senior inventors at WhatIf

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A recent talk I gave for a group of senior inventors at the innovation consultancy WhatIf.

It contains three tips for thinking about how to rapidly iterate ideas.

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Rapid Idea Iteration: A talk for senior inventors at WhatIf

  1. 1. Rapid Idea Iteration ?WhatIf! Inventors Day October 2013 !1 | ?WhatIf! | Rapid Idea Iteration
  2. 2. James Haycock adaptivelab.com !2 | ?WhatIf! | Rapid Idea Iteration @jameshaycock
  3. 3. !3 | ?WhatIf! | Rapid Idea Iteration
  4. 4. !4 | ?WhatIf! | Rapid Idea Iteration
  5. 5. !5 | ?WhatIf! | Rapid Idea Iteration
  6. 6. !6 | ?WhatIf! | Rapid Idea Iteration
  7. 7. !7 | ?WhatIf! | Rapid Idea Iteration
  8. 8. !9 | ?WhatIf! | Rapid Idea Iteration
  9. 9. Full Stack 
 Innovation !10 | ?WhatIf! | Rapid Idea Iteration
  10. 10. Agile & Lean !11 | ?WhatIf! | Rapid Idea Iteration
  11. 11. make things tangible and testable... quickly !12 | ?WhatIf! | Rapid Idea Iteration
  12. 12. Create Explore Review Understand Repeat Define !13 | ?WhatIf! | Rapid Idea Iteration
  13. 13. Create Explore Review Understand Repeat Understand Define !14 | ?WhatIf! | Rapid Idea Iteration Create Explore Review
  14. 14. Market Sprint 2days Understand Define !15 | ?WhatIf! | Rapid Idea Iteration Create Explore Review
  15. 15. 2days Market Sprint Prototype Sprint Innovation Lab Lean product program !16 | ?WhatIf! | Rapid Idea Iteration 12months
  16. 16. Why work like this? 75% of the S&P 500 will 
 be replaced by 2027 Lifespan of S&P 500 Companies 75yrs 15yrs 1937 !17 | ?WhatIf! | Rapid Idea Iteration 2012
  17. 17. Changing user 
 behaviours !18 | ?WhatIf! | Rapid Idea Iteration
  18. 18. Changing technology !19 | ?WhatIf! | Rapid Idea Iteration
  19. 19. Changing competitor set Flipboard is adding at least 200,000 new users per day !20 | ?WhatIf! | Rapid Idea Iteration
  20. 20. !21 | Adaptive Lab | Company Overview
  21. 21. !22 | ?WhatIf! | Rapid Idea Iteration
  22. 22. “if there are no failures, you’re not taking enough risk... ! the organisation became more hierarchical and the engineers lost control. We have to make sure that we don’t fall into any of those traps” ! Ilkka Paananen / Supercell !23 | ?WhatIf! | Rapid Idea Iteration
  23. 23. !24 | ?WhatIf! | Rapid Idea Iteration
  24. 24. “We can’t release something in beta” Old Media CTO !25 | ?WhatIf! | Rapid Idea Iteration
  25. 25. “Let’s have an idea on Monday. Instead of having a lot of meetings about that idea, let’s just fucking do that idea. By Wednesday, we will have realized the flaw in the idea and we’ll have iterated it, so by Friday, it’s totally different, and it’s either executed or almost done.” !26 | ?WhatIf! | Rapid Idea Iteration
  26. 26. !27 | ?WhatIf! | Rapid Idea Iteration
  27. 27. !28 | ?WhatIf! | Rapid Idea Iteration
  28. 28. Tips for Rapid Idea Iteration 1 Prototype or die 2 Test or be toast 3 Automate or be annihilated !29 | ?WhatIf! | Rapid Idea Iteration
  29. 29. Tips for Rapid Idea Iteration 1 Prototype or die 2 Test or be toast 3 Automate or be annihilated !30 | ?WhatIf! | Rapid Idea Iteration “Doing is the new thinking. Makers are the new creatives. You are what you make.”
  30. 30. 1 Prototype or die !31 | ?WhatIf! | Rapid Idea Iteration
  31. 31. 1 Prototype or die !32 | ?WhatIf! | Rapid Idea Iteration
  32. 32. 1 Prototype or die !33 | ?WhatIf! | Rapid Idea Iteration
  33. 33. 1 Prototype or die !34 | ?WhatIf! | Rapid Idea Iteration
  34. 34. 1 Prototype or die !35 | ?WhatIf! | Rapid Idea Iteration
  35. 35. 1 Prototype or die Title Image Maldives with Jenny Goal £1,500 by Maldives with Jenny We’ve changed your weekly saving If you save, per week, £55 in 6 Sam, you will reach your goal£85 weeks! 4 78% £1,170 reach your goal in 4 weeks! You will Get me there faster !36 | ?WhatIf! | Rapid Idea Iteration Upload image Yes! Dec 2013 My goal Dec 2013 £1,500 Cancel Done
  36. 36. 1 Prototype or die SoMA consumes several million streaming social updates per day Computing Brand Reach in the last 14 days Choose Brands Microsoft Apple Dell 45% 72% Hewlitt Packard 15% 11% Samsung 33% 2000 1,500 1000 500 0 22nd Jan 26nd Jan 30th Feb 3rd Feb 7th Feb 11th Feb 15th Feb 19th Feb Brand Demographics in the last 14 days Microsoft Gender Male 65% Apple Gender Female 72% Dell Hewlitt Packard Samsung Gender Gender Gender Female 57% Male 52% Female 72%
  37. 37. 1 Prototype or die # do it to learn # it’s not just software # try materials that move at the speed of thought # start with users # do lots! !38 | ?WhatIf! | Rapid Idea Iteration
  38. 38. Tips for Rapid Idea Iteration 1 Prototype or die 2 Test or be toast 3 Automate or be annihilated !39 | ?WhatIf! | Rapid Idea Iteration
  39. 39. 2 Test or be toast !40 | ?WhatIf! | Rapid Idea Iteration
  40. 40. 2 Test or be toast Online usability testing !41 | ?WhatIf! | Rapid Idea Iteration
  41. 41. !42 | ?WhatIf! | Rapid Idea Iteration
  42. 42. 2 Test or be toast Pirate Metrics Acquisition Activation Retention Referral Revenue How many people see the poll How many people use the poll How many come back How many users talk about it How many people become a panelist !43 | ?WhatIf! | Rapid Idea Iteration
  43. 43. 2 Test or be toast # paper computer # 5 is good enough # measure, in a light way # test all the time # try to avoid the local maximum !44 | ?WhatIf! | Rapid Idea Iteration
  44. 44. Tips for Rapid Idea Iteration 1 Prototype or die 2 Test or be toast 3 Automate or be annihilated !45 | ?WhatIf! | Rapid Idea Iteration
  45. 45. 3 Automate or be annihilated !46 | ?WhatIf! | Rapid Idea Iteration
  46. 46. 3 Automate or be annihilated !47 | ?WhatIf! | Rapid Idea Iteration
  47. 47. 3 Automate or be annihilated !48 | ?WhatIf! | Rapid Idea Iteration
  48. 48. 3 Automate or be annihilated SoMA consumes several million streaming social updates per day Computing Brand Reach in the last 14 days Choose Brands Microsoft Apple Dell 45% 72% Hewlitt Packard 15% 11% Samsung 33% 2000 1,500 1000 500 0 22nd Jan 26nd Jan 30th Feb 3rd Feb 7th Feb 11th Feb 15th Feb 19th Feb Brand Demographics in the last 14 days Microsoft Gender Male 65% Apple Gender Female 72% Dell Hewlitt Packard Samsung Gender Gender Gender Female 57% Male 52% Female 72%
  49. 49. 3 Automate or be annihilated # open source is your friend # the cloud is your friend # automate testing # automate provisioning # automate deployment !50 | ?WhatIf! | Rapid Idea Iteration
  50. 50. Tips for Rapid Idea Iteration 1 Prototype or die 2 Test or be toast 3 Automate or be annihilated !51 | ?WhatIf! | Rapid Idea Iteration
  51. 51. OFFICE CONTACT JAMES HAYCOCK Second floor 91-93 Great Eastern Street London EC2A 3HZ 020 3011 0640 hey@adaptivelab.com 07732 897 229 james@adaptivelab.com !52 @adaptivelab

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