How travellers use video in their planningPresentation Transcript
How travellers usevideo in theirplanningAugust 2012
Travellers are using the internet to plan trips 83% of leisure travellers & 76% of business travellers plan online Source
Use of video in travel planning is growing 89% of leisure travellers watch video online …that’s a 21% increase in 2 years!93% of business travellers watch video online …that’s a 26% increase in 2 years! Source
What are travellers using video for in their planning? Dreaming Booking Destination Activities Accommodation Source
Types of travel video watched by travellersTravellers are looking for varying video content, one promotional video is no longer enough. Source
People book as a result of watching videosPercentages of travellers who decided to book asa result of watching a video Video converts browsers to bookers …securing you more business! Source
Inject personality into your brand with video Consumers are looking for personality, not a faceless corporate image “In a world that is becoming commoditised with price level, you have to differentiate yourself and “If people like you, that’s what brand is how you do it.” is going to drive their desire to actually buy your product or book your accommodation.” Sean Sutherland Flight Centre Liz Ward Australian Tourism Data Warehouse Video tells your story & helps people to connect with your brand …we help you tell that story in a personal & compelling way.