Destination Content: Auckland Breakfast Launch Seminar
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  • 1. Auckland Breakfast Seminar July 2012
  • 2. Introductions @dstncontent
  • 3. 5 Stages of Travel Sharing Dreaming Experience Researching BookingSource: Google Travel
  • 4. Dreaming
  • 5. Video in 20124 billion Views per Day SOURCE: You Tube Press Room Statistics, May 2012, http://www.youtube.com/t/press_statistics
  • 6. Video in 2012 The average internet user spends 21hrs per month watching online video SOURCE: “comScore Releases October 2011 U.S. Online Video Rankings,” comScore, 28 November 2011, http://www.comscore.com/Press_Events/Press_Releases/2011/11/comScore- Releases_October_2011_U.S._Online_Video_Rankings
  • 7. Video in 2012 71% of global internet users will watch online video in 2012 SOURCE: “eMarketer Webinar: Key Digital Trends for 2012,” eMarketer, 15 December 2011, http://www.emarketer.com/blog/index.php/emarketer-webinar- key-digital-trends-2012/
  • 8. Video in 2012 140 views for every person on earth on YouTube alone SOURCE: You Tube Press Room Statistics, May 2012, http://www.youtube.com/t/press_statistics
  • 9. Planning Why use video?Of travellers watching video, 68% are thinking 70% are about a trip choosing a destinationHelp them choose yours!• Simplifying choice: Video helps travellers visualise destinations and services. SOURCE: “Traveler’s Road to Decision,” Google & Ipsos OTX Media CT, July 2011, http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/
  • 10. Dreaming
  • 11. 5 Stages of Travel Sharing Dreaming Experience Researching BookingSource: Google Travel
  • 12. Planning Are travellers watching video? 67% of leisure travellersare watching video while planning SOURCE: “Traveler’s Road to Decision,” Google & Ipsos OTX Media CT, July 2011, http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/
  • 13. Planning Are travellers watching video? 68% of business travellersare watching video while planning SOURCE: “Traveler’s Road to Decision,” Google & Ipsos OTX Media CT, July 2011, http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/
  • 14. Planning Why use video?• SEO: Video helps you get found – YouTube 2nd largest search engine in the world – 53x more likely to appear in a front page Google Search• Engagement: Keeping people’s attention Think of your own online patterns… – Increase the average time people stay on your site – 60% of people are more likely to watch a video than read text. – Convert the booking with multimedia content – 14 minutes average time on site booking accommodation Not just one ‘promotional video’
  • 15. Not just your website
  • 16. 5 Stages of Travel Sharing Dreaming Experience Researching BookingSource: Google Travel
  • 17. Experience & Sharing
  • 18. Why Destination Content?• Licensing• Light weight equipment/non-obtrusive• Telling a story• Understanding tourism• Ongoing relationship investing in after service• Educate and sharing insights• Doing Good
  • 19. Let us help you get the best out of video• Quick turn around on quotes• Free consultation – use us as your experts• Supporting video as part of a wide campaign• Service at our core• Marketing not just video production• Pre-packaged/off shelf solutions• Online broadcast
  • 20. Proud sponsors @dstncontent www.travelindustryawards.com 8th September 2012 Auckland www.etourismnz.com 19th – 20th September 2012 Auckland