• Edit master slide to place presenter image/logo hereContent is King Video & Beyond
• Edit master slideThe importance of video to place presenter image/logo here• Travellers are activelylooking for video.• Video will make up90%+ of bandwidth useglobally by the end nextyear.• Used throughout thestages of travel.• Supporting SEO –Google Loves Video!
• Edit master slideThe importance of video to place presenter image/logo here 89% of leisure travellers watch video online …that’s a 21% increase in 2 years! 93% of business travellers watch video online …that’s a 26% increase in 2 years!
• Edit master slideThe power of video to place presenter image/logo here•• Helping people to put themselves in your place.•• People want to watch, not read. 84% of consumers will click before reading.Most importantly it helps to convert…Source
• Edit master slideHave a plan to place presenter image/logo here• Editorial vs. Advertising• Is your web video content consistent?• How will you host it?• How will you be promoting video?• What is the most effective way of creating this video content?• What is the purpose of the video content? SEO/Conversion/Engagement/Driving Traffic/Keeping people longer• Placement of video on site?
• Edit master slideCreative brief to place presenter image/logo hereWho is writing the creative brief? How is this achieved?D- Who is writing the scripts?What story are you trying to tell?Talent?Music?Graphics requirementsAre you promoting your place or brand?Episodic or one off?Repurposing
• Edit master slideWho is your audience? to place presenter image/logo hereEnsure your creative brief is well suited to your audience.Who are your visitors? Who are promoting to?Make your talent slightly younger than your target demographic.Ensure you have product to support what your video is promotingCan your video be adapted for use in overseas markets?- Voiceovers- Interview with local native speakers- On screen graphicsCan you partner with operators or nearby regions?Create an emotive attachment and tell a story.
• Edit master slide to place presenterTypes of video image/logo hereSource
• Edit master slide to place presenterStyle & production design image/logo hereEdgy/artyMotion graphics heavyDocumentary styleVoiceoverPresenter ledTalking headSet to music only How are you delivering the story?‘Viral’
• Edit master slide to place presenterHosting image/logo hereHow will people be watching? Tablets, Phones, Desktop, Laptop?YouTube pushes through to another videoBranded players
• Edit master slideSyndication & sharing to place presenter image/logo hereWhere do you place your videos on your site?Avoid using TVC’s online, think engagement.Drive TV commercials/On-Demand to more similar video content online.Increase viewership throughYouTube advertising optionsVideo works well on Facebook, even better if it hosted on Facebook?Share with operators and encourage more views. Your place, not your site!