What’s Bigger than Google in 2009? Part 2 [and how to spot the next big thing] Mike Groves Client Services Director

2. Group channels into formats for better understanding Video: 12 Seconds, Phreadz, Seesmic etc… Microblogging: Twitter, Jaiku, Plurk, Identi.ca etc… ‘ Social Networks’: Facebook, Myspace, Bebo, Twine etc… Content: Alltop, digg etc…

Video: 12 Seconds, Phreadz, Seesmic etc…

Microblogging: Twitter, Jaiku, Plurk, Identi.ca etc…

‘ Social Networks’: Facebook, Myspace, Bebo, Twine etc…

Content: Alltop, digg etc…

3. Listen

3. Listen There are some very big hints out there! The consumer is already telling us what they want and what they like We need to understand this before we jump in Tools like Blogpulse and Radian6 can help gain an understanding of what people are talking about But you also need to look at the current ‘trending’ topics

There are some very big hints out there!

The consumer is already telling us what they want and what they like

We need to understand this before we jump in

Tools like Blogpulse and Radian6 can help gain an understanding of what people are talking about

But you also need to look at the current ‘trending’ topics

4. Move Quickly!

4. Move Quickly If something starts trending, get someone to jump on it. Being in, will give you greater understanding than watching from the sidelines Remember: you can have a passive presence

If something starts trending, get someone to jump on it.

Being in, will give you greater understanding than watching from the sidelines

Remember: you can have a passive presence

5. Interact with your audience

5. Interact with your audience If you are on Twitter, plan what you are going to use it for Follow others, listen to what they have to say. Comment on and engage with others in your stream Ask them what they would like to hear If you are open, you will learn more and gain more from the channel than simple broadcasting Develop a communications strategy Enrich it with your consumers’ opinions Ask them what other networks they are on – find out where else they would like you to be

If you are on Twitter, plan what you are going to use it for

Follow others, listen to what they have to say.

Comment on and engage with others in your stream

Ask them what they would like to hear

If you are open, you will learn more and gain more from the channel than simple broadcasting

Develop a communications strategy

Enrich it with your consumers’ opinions

Ask them what other networks they are on – find out where else they would like you to be

6. Play to the channel’s strengths

6. Play to the channels strengths Facebook users are looking for multimedia content, interaction & dialogue YouTube users are looking for engaging content Twitter users are looking for the personal angle, the ‘behind the scenes’ Ensure you take each aspect of your content and maximise to the right channel Ultimately not every channel will be right for your brand Some channels may surprise you Let the actions & results define the strategy, not your personal opinion

Facebook users are looking for multimedia content, interaction & dialogue

YouTube users are looking for engaging content

Twitter users are looking for the personal angle, the ‘behind the scenes’

Ensure you take each aspect of your content and maximise to the right channel

Ultimately not every channel will be right for your brand

Some channels may surprise you

Let the actions & results define the strategy, not your personal opinion

6. Play to the channels strengths

7. Offer users a reason to connect

7. Offer users a reason to connect Reward your fans or followers….

Reward your fans or followers….

8. Do your groundwork

8. Do your groundwork Think about why you want to be involved Listen to / understand consumer opinion? Communication / dialogue with key influencers? Brand / PR value? Sales? TEST, TEST, TEST Investment should be tempered for each channel Establish measurement and evaluation criteria Work out how you are going to track your chosen criteria Think about what success looks like and agree the criteria for roll out Be ready to move quickly

Think about why you want to be involved

Listen to / understand consumer opinion?

Communication / dialogue with key influencers?

Brand / PR value?

Sales?

TEST, TEST, TEST

Investment should be tempered for each channel

Establish measurement and evaluation criteria

Work out how you are going to track your chosen criteria

Think about what success looks like and agree the criteria for roll out

Be ready to move quickly

9. Keep an open mind

9. Keep an open mind Don’t be afraid to take part Don’t be afraid if sometimes you don’t ‘get it’ Not every channel will be a success Some channels may surprise you Consumers don’t always do what we expect them to The ‘best’ technology doesn’t always win Watch, listen and engage and be prepared to go with the flow

Don’t be afraid to take part

Don’t be afraid if sometimes you don’t ‘get it’

Not every channel will be a success

Some channels may surprise you

Consumers don’t always do what we expect them to

The ‘best’ technology doesn’t always win

Watch, listen and engage and be prepared to go with the flow

10. Pay Attention!

10. Pay Attention! It will be the consumer that decides what the next big thing will be They will be so excited they will talk about it and actively consume it If you are connected, engaging and paying attention you might be able to spot and harness the next big thing

It will be the consumer that decides what the next big thing will be

They will be so excited they will talk about it and actively consume it

If you are connected, engaging and paying attention you might be able to spot and harness the next big thing

Ten Tips for Spotting & Harnessing the next ‘big thing’ Be in it to win it! Group channels into formats Listen Move quickly Interact with your audience Play to the channel’s strengths Offer users a reason to connect Do your groundwork Keep an open mind Pay attention

Be in it to win it!

Group channels into formats

Listen

Move quickly

Interact with your audience

Play to the channel’s strengths

Offer users a reason to connect

Do your groundwork

Keep an open mind

Pay attention

Conclusion What’s going to be bigger than Google in 2009? The consumer What is the next big thing? We have some ideas, but we don’t decide We have a ‘bundle’ of sites we watch But ultimately the consumer decides

What’s going to be bigger than Google in 2009?

The consumer

What is the next big thing?

We have some ideas, but we don’t decide

We have a ‘bundle’ of sites we watch

But ultimately the consumer decides

Connect with us [email_address] @cheezedmg @mikegroves www.cheezedmg.com www.cheezedmg.com/blog www.cheezedmg.com/facebook www.cheezedmg.com/blog http://www.slideshare.net/cheezedmg