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Leveraging Social Media to Drive Revenue
 

Leveraging Social Media to Drive Revenue

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    Leveraging Social Media to Drive Revenue Leveraging Social Media to Drive Revenue Presentation Transcript

      • Digital River SocialStream
      • Leveraging social networking to market to customers and drive revenue
      • James Gagliardi, Vice President, User Experience
    •  
    •  
    •  
      • Participate in the thousands of conversations already taking place about your brand
    •  
    • UGC – User Generated Content
    • Share
    • Share
    •  
    •  
    •  
    • Reasons for Joining Facebook Fan Pages
      • “ Engagement, time spent, type of conversation, spreading of good conversation, fixing of bad conversation, increasing bottom-line sales and customer base, and looking at how they can add value (instead of noise) to the conversation.”
      • Mitch Joel on the Social Media ROI
    • Define your success metrics
    • Goals
    • Social Activity and Sentiment
    • Goals
      • Digital River SocialStream
      • Leveraging social networking to market to customers and drive revenue
      • James Gagliardi, Vice President, User Experience