Designing For User Experience
James Gagliardi
oneNetworkDirect Lab, Santa Monica, California

James Gagliardi
• Group Vice President, UX/D at Digital River
• Lead Best Practices Consortium
• 13 years in web field
• Former Guinness World Record Holder
@jamesgagliardi
James Gagliardi
Who am I?

The overall satisfaction a user has when
using a product or system.
User Experience

Desirable
Credible
Usable
Accessible
UX Hierarchy of Needs

Accessible
http:/www.flickr.com/photos/markkelley/1022720488//

Usable
http://failblog.org/2009/04/03/door‐fail‐3/

Credible
http://liberalvaluesblog.com/wp‐content/uploads/2009/01/trust‐me‐doctor.jpg

Desirable
IPhone 3G

UX Honeycomb
7 facets of user experience design, Peter Morville

Findable
Google

Useful
Spork

UX Wheel
User Experience Wheel, Magnus Revang

UX Scorecard

If You Build It…
Field of Dreams (Dubuque County, Iowa)

…will they come?
http://www.flickr.com/photos/orliy1/856685651/

Differentiate
http://www.flickr.com/photos/nanoudoyle/2675283015/

Satisfied
Excitement
Generators
Competitive
Needs
Needs Not Needs
Fulfilled Quality & Capabilities Fulfilled
Basic
Expectations
User Satisfaction
Not Satisfied
Kano Model Kano Model, Noriaki Kano

Persuade
http://www.flickr.com/photos/blogdog/49799333/

Product Comparisons
Mac vs. PC, Apple

Price Anchoring
Grande Dark Roast, Starbucks

Price Framing
Popcorn Buckets, Popcorn Machine Shop

Scarcity
Iphone 3G Release, NorthPark Mall, Catherine Cuellar

Social Proof
http://www.flickr.com/photos/n0thing/41751214/

Do
Site Optimization
(Test / Listen)
Can
Performance Design
Will
Persuasion Design
Designing For User Experience

Designing For User Experience
@jamesgagliardi
http://www.flickr.com/photos/davidwilliamgold/3118564867/