Designing For User Experience

Designing For User Experience James Gagliardi oneNetworkDirect Lab, Santa Monica, California

James Gagliardi • Group Vice President, UX/D at Digital River • Lead Best Practices Consortium • 13 years in web field • Former Guinness World Record Holder @jamesgagliardi James Gagliardi Who am I?

The overall satisfaction a user has when using a product or system. User Experience

Desirable Credible Usable Accessible UX Hierarchy of Needs

Accessible http:/www.flickr.com/photos/markkelley/1022720488//

Usable http://failblog.org/2009/04/03/door‐fail‐3/

Credible http://liberalvaluesblog.com/wp‐content/uploads/2009/01/trust‐me‐doctor.jpg

Desirable IPhone 3G

UX Honeycomb 7 facets of user experience design, Peter Morville

Findable Google

Useful Spork

UX Wheel User Experience Wheel, Magnus Revang

UX Scorecard

If You Build It… Field of Dreams (Dubuque County, Iowa)

…will they come? http://www.flickr.com/photos/orliy1/856685651/

Differentiate http://www.flickr.com/photos/nanoudoyle/2675283015/

Satisfied Excitement Generators Competitive Needs Needs Not Needs Fulfilled Quality & Capabilities Fulfilled Basic Expectations User Satisfaction Not Satisfied Kano Model Kano Model, Noriaki Kano

Persuade http://www.flickr.com/photos/blogdog/49799333/

Product Comparisons Mac vs. PC, Apple

Price Anchoring Grande Dark Roast, Starbucks

Price Framing Popcorn Buckets, Popcorn Machine Shop

Scarcity Iphone 3G Release, NorthPark Mall, Catherine Cuellar

Social Proof http://www.flickr.com/photos/n0thing/41751214/

Do Site Optimization (Test / Listen) Can Performance Design Will Persuasion Design Designing For User Experience

Designing For User Experience @jamesgagliardi http://www.flickr.com/photos/davidwilliamgold/3118564867/

Designing For User Experience

by jamesgagliardi on Jun 09, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 50

Statistics

Designing For User Experience — Presentation Transcript

http://www.jamesgagliardi.com	41
http://www.slideshare.net	9