BEST PRACTICES CONSORTIUM

JAMES GAGLIARDI, GROUP VICE PRESIDENT, USER EXPERIENCE & DESIGN



#DRSummit
4 Elements of Consumer Experience



                                          Usability/
                           Brand...
Best Practices Consortium

     > Challenge industry “unknown” best practices
     > Increase close ratios and average ord...
Form Labels



              Form Labels   Form Fields
Industry Experts – Eye Tracking




Left Aligned                        Right Aligned   Vertically Aligned




           ...
Eye Tracking
Form Labels – Test




Left Aligned             Right Aligned   Vertically Aligned   Vertically Aligned – 2 Col
Industry Best Practices – Landscape Analysis
Form Labels – Landscape Analysis




              Left Aligned         Right Aligned   Top Aligned

                41%  ...
Quantity Interaction
Quantity Interaction – Landscape Analysis




                                                             1

            ...
Payment Method Selection – Test
Payment Method – Promotion
BEST PRACTICES CONSORTIUM

@jamesgagliardi
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Best Practices Consortium

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Through A/B testing, the Best Practice Consortium challenges the common industry-wide shopper-side functionality, designs, and site flows. In this interactive and entertaining session, we share our expectations and outcomes from the latest rounds of testing.

Published in: Technology, Business
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Best Practices Consortium

  1. 1. BEST PRACTICES CONSORTIUM JAMES GAGLIARDI, GROUP VICE PRESIDENT, USER EXPERIENCE & DESIGN #DRSummit
  2. 2. 4 Elements of Consumer Experience Usability/ Branding Accessibility Functionality Content
  3. 3. Best Practices Consortium > Challenge industry “unknown” best practices > Increase close ratios and average order size > Improve consumer shopping experience > Define data-driven best practices through A/B Testing > Key Metrics: Revenue Per Visitor, Close Ratio, AOV
  4. 4. Form Labels Form Labels Form Fields
  5. 5. Industry Experts – Eye Tracking Left Aligned Right Aligned Vertically Aligned Matteo Penzo, UXMatters
  6. 6. Eye Tracking
  7. 7. Form Labels – Test Left Aligned Right Aligned Vertically Aligned Vertically Aligned – 2 Col
  8. 8. Industry Best Practices – Landscape Analysis
  9. 9. Form Labels – Landscape Analysis Left Aligned Right Aligned Top Aligned 41% 35% 23%
  10. 10. Quantity Interaction
  11. 11. Quantity Interaction – Landscape Analysis 1 Text Box Pulldown Embedded Non-Editable 78% 10% 1% 11%
  12. 12. Payment Method Selection – Test
  13. 13. Payment Method – Promotion
  14. 14. BEST PRACTICES CONSORTIUM @jamesgagliardi

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