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Best Practices Consortium
Best Practices Consortium
Best Practices Consortium
Best Practices Consortium
Best Practices Consortium
Best Practices Consortium
Best Practices Consortium
Best Practices Consortium
Best Practices Consortium
Best Practices Consortium
Best Practices Consortium
Best Practices Consortium
Best Practices Consortium
Best Practices Consortium
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Best Practices Consortium

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Through A/B testing, the Best Practice Consortium challenges the common industry-wide shopper-side functionality, designs, and site flows. In this interactive and entertaining session, we share our …

Through A/B testing, the Best Practice Consortium challenges the common industry-wide shopper-side functionality, designs, and site flows. In this interactive and entertaining session, we share our expectations and outcomes from the latest rounds of testing.

Published in: Technology, Business
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  • 1. BEST PRACTICES CONSORTIUM JAMES GAGLIARDI, GROUP VICE PRESIDENT, USER EXPERIENCE & DESIGN #DRSummit
  • 2. 4 Elements of Consumer Experience Usability/ Branding Accessibility Functionality Content
  • 3. Best Practices Consortium > Challenge industry “unknown” best practices > Increase close ratios and average order size > Improve consumer shopping experience > Define data-driven best practices through A/B Testing > Key Metrics: Revenue Per Visitor, Close Ratio, AOV
  • 4. Form Labels Form Labels Form Fields
  • 5. Industry Experts – Eye Tracking Left Aligned Right Aligned Vertically Aligned Matteo Penzo, UXMatters
  • 6. Eye Tracking
  • 7. Form Labels – Test Left Aligned Right Aligned Vertically Aligned Vertically Aligned – 2 Col
  • 8. Industry Best Practices – Landscape Analysis
  • 9. Form Labels – Landscape Analysis Left Aligned Right Aligned Top Aligned 41% 35% 23%
  • 10. Quantity Interaction
  • 11. Quantity Interaction – Landscape Analysis 1 Text Box Pulldown Embedded Non-Editable 78% 10% 1% 11%
  • 12. Payment Method Selection – Test
  • 13. Payment Method – Promotion
  • 14. BEST PRACTICES CONSORTIUM @jamesgagliardi

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