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Corporate Storytelling

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A brief description of my business and the types of services I can provide to clients

A brief description of my business and the types of services I can provide to clients

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Transcript

  • 1. CORPORATE STORYTELLING Let’s tell each other some stories
  • 2. Why Storytelling?
    • Stories
      • relay information
      • elicit excitement
      • invoke humour
      • engage thought
    • We all have stories to tell.
  • 3. Why Storytelling?
    • How you say it….
    • … just as important as what you say.
    • keep your audience listening.
  • 4. What is Corporate Storytelling?
    • drawing your audience into…
      • your story
      • your organization
      • your abilities
      • your products and services
    • It's about getting people to care about you.
  • 5. What is Corporate Storytelling?
    • It's about crafting…
      • the right messages
      • using the right tools
      • Delivered at the right time
      • to the right audience.
    • The goal is action.
  • 6. How do we tell your story?
    • Together:
      • We develop a plan, based on your goals
      • We find what you want to say
      • We determine your true audience
      • We find the best tools
    • We begin telling your story
  • 7. What are the tools of storytelling?
    • Advertising
    • Social media
    • Success stories
    • Feature writing
    • Employee profiles
    • Client testimonials
    • Brochures and kits
    • Internal communications
    • Websites
    • Speeches
    • Sales letters
    • News releases
    • Media relations
    • Project management
    • Public consultation
    • Training and presentations
  • 8. Who is James Frey?
    • A communications generalist
    • Twenty years experience in public and private sector, large and small organizations
    • Hundreds of communications projects -- large and small -- in all facets of communications
    • A skilled presenter and trainer in marketing and communications.
    • A published writer, editor and blogger. My blog is called Corporate Storytelling at www.freystorytelling.blogspot.com .

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