After establishing an online travel business, the business owner moved to do search engine optimisation or SEO to build up visits to his site. He is driven and wants to be onthe first page of Google in no time. Without know-how on SEO, he then decided to hire an SEO consultant for the work.
After four months of setting up the SEO campaign, with the SEO consultant giving direction and the in-housepeople doing the strategies, the business still did not show any result. It was not ranking on the third page of Google even, and the actual hotel reservation was next to zero despite metrics display a considerably huge number ofvisitors to the site. Pressing for results, the website owner decided to re-strategise and in the meantime, concluded the services of the SEO consultant.
While SEO advisors are good in search engineoptimisation, one person cannot do a comprehensive SEO campaign alone and bid for results.
SEO is both basic and dynamic. It is simple because thesingular objective of SEO strategy is to increase page rank. Search engines like Google, Yahoo, and MSN receive one billion searches a day. SEO brings those searches to your site. With more searches, you increase your chance of getting the buyers of your product or services.
One thing that renders SEO dynamic is the fact that itapplies a variety of strategies that are ever-changing. New techniques are being implemented particularly in the aspect of social media.
In the case of the online hotel booking site, the SEO consultant failed to achieve ranking simply becausedespite his competency, he does not have a trained group to aid him. SEO consists of a team of article writers, bloggers, link builders, and social media specialists.
Pure SEO can be delivered by an SEO company, which has a full complement of confident, well-versed, fast, and efficient SEO team members consisting of writers,bloggers, link builders. SEO companies employ only those with experience in SEO strategies, thus saving thecompanys vital time and resources, and achieving results not in months but days, even for fiercely competitive keywords and key phrases.
Done correctly, SEO is a very efficient online marketingstrategy which companies heavily depend on for sales.