Do It Differently - the key to marketing
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This is the slidedeck from my appearance at the Estates Gazette Marketing Conference. I was charged with talking about Education and I looked to discuss that content marketing was all about educating an audience. However, you needed to approach it differently as everyone produces content now and so, as Mark Schaefer says, you have to produce content that moves. Equally I wanted to give a little snapshot into the future of marketing and included my feelings to the future of technologies like Virtual Reality. These will soon be a reciprocal for content and hence need to be understood.
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Do It Differently - the key to marketing
- 1. do it differently @jamesdearsley James Dearsley Founder of The Digital Marketing Bureau
- 11. @jamesdearsley
Editor's Notes
- general introduction We are a small company but growing - we want to recruit both social media and emerging tech and ensuring we are socially responsible Forgive me. Wrote this one week ago while kids were at their sports activities and still amending now. Ultimately following three core elements though - People, Passion and being a little particular - my son got confused. Please do tweet during this presentation so ensure your phones and babies are turned on.
- Be particular This is just something I came across recently and I like to think about it from time to time Just important to remember that you don’t have to be everywhere and appeal to everyone. Be particular. Refine your message to your core areas. Story - pick three and work them hard. This is how I use it. For me Facebook is personal and only key business people Twitter is educational and for engagement with influencers - mention Klout Google+ is for branding on external platforms e.g. social SEO and PPC - also to take the power out of the platform LinkedIn is strategic Pinterest and Instagram we are just starting to pick up on in a big way……….because……..
- Be particular This is a very quick section but the most important. Find your niche and then find the niche of that niche - this is one of the most important things I could ever pass on It is all about ensuring your personal brand recognises you as the expert in that field - you want people to associate you with that area of expertise. STORY - Virtual Reality and technology Marketing for real estate - why it interests me and how I recognise that it is a niche TALK ABOUT BRINGING THE NEXT GENERATION THROUGH, CSR ETC
- Be particular This is a very quick section but the most important. Find your niche and then find the niche of that niche - this is one of the most important things I could ever pass on It is all about ensuring your personal brand recognises you as the expert in that field - you want people to associate you with that area of expertise. STORY - Virtual Reality and technology Marketing for real estate - why it interests me and how I recognise that it is a niche TALK ABOUT BRINGING THE NEXT GENERATION THROUGH, CSR ETC
- Be particular This is a very quick section but the most important. Find your niche and then find the niche of that niche - this is one of the most important things I could ever pass on It is all about ensuring your personal brand recognises you as the expert in that field - you want people to associate you with that area of expertise. STORY - Virtual Reality and technology Marketing for real estate - why it interests me and how I recognise that it is a niche TALK ABOUT BRINGING THE NEXT GENERATION THROUGH, CSR ETC
- Be particular This is a very quick section but the most important. Find your niche and then find the niche of that niche - this is one of the most important things I could ever pass on It is all about ensuring your personal brand recognises you as the expert in that field - you want people to associate you with that area of expertise. STORY - Virtual Reality and technology Marketing for real estate - why it interests me and how I recognise that it is a niche TALK ABOUT BRINGING THE NEXT GENERATION THROUGH, CSR ETC
- Be particular This is a very quick section but the most important. Find your niche and then find the niche of that niche - this is one of the most important things I could ever pass on It is all about ensuring your personal brand recognises you as the expert in that field - you want people to associate you with that area of expertise. STORY - Virtual Reality and technology Marketing for real estate - why it interests me and how I recognise that it is a niche TALK ABOUT BRINGING THE NEXT GENERATION THROUGH, CSR ETC
- Be particular This is a very quick section but the most important. Find your niche and then find the niche of that niche - this is one of the most important things I could ever pass on It is all about ensuring your personal brand recognises you as the expert in that field - you want people to associate you with that area of expertise. STORY - Virtual Reality and technology Marketing for real estate - why it interests me and how I recognise that it is a niche TALK ABOUT BRINGING THE NEXT GENERATION THROUGH, CSR ETC
- Be particular Let the search engines help you determine that niche - because that is where business starts today Look at search volume - this was a tip recently by Mark Schaeffer and a very good one. He says Under 100,000 search results and go for it. I say more
- Be particular This is a very quick section but the most important. Find your niche and then find the niche of that niche - this is one of the most important things I could ever pass on It is all about ensuring your personal brand recognises you as the expert in that field - you want people to associate you with that area of expertise. STORY - Virtual Reality and technology Marketing for real estate - why it interests me and how I recognise that it is a niche TALK ABOUT BRINGING THE NEXT GENERATION THROUGH, CSR ETC
- general introduction We are a small company but growing - we want to recruit both social media and emerging tech and ensuring we are socially responsible Forgive me. Wrote this one week ago while kids were at their sports activities and still amending now. Ultimately following three core elements though - People, Passion and being a little particular - my son got confused. Please do tweet during this presentation so ensure your phones and babies are turned on.