1. Social Media for Business
Featuring Angie Beeston!
2. What is Social Media?
• A shift is happening
• People interact online
– 67% engaged in Social Media
• Blogs, networking sites, link sites, youtube etc.
• Big growth in mobile sites
3. Popular Networks
4. What is Social Media?
5. What is Social Media?
• Reach out to new audiences and markets
• Reach out to existing markets
• Better understanding of your customers
and related markets
• Relative low cost of entry
• Possible high return ??? – ROI Please
6. What is Social Media?
Today looking at...
7. Grow a Business
Find a Job?
- consider your objectives
8. Social Media - Great for
Growing a Business
• Too Much Noise
• Spam Filters
• Mail Preference
• Ad Blocking
• Ffwd TV Ad‟s
• Different approach??
9. Social Media – Useful for
Finding A Job
• Promote Yourself
• Build Your Brand
• Research The Company
• Get In Before The Ad
• Avoid The Job Centre!
• Different approach??
Facebook – 128 Million + visitors, 30% growth
LinkedIn – 14 Million visitors, 10% growth
Myspace – 64 Million visitors, 18% decline
11. LinkedIn Users
• Average age 43
• Average household income £65,600
• 41% are business decision makers or influencers
• 75+ million members worldwide (in 200 countries)
• Over 4 Million UK users
• Including Recruiters
12. Let me at them!
• Remember your objectives – quality v quantity
• Business Networking Approach
• We Can Help Each Other Better and Spend Less Doing It
13. What Can LinkedIn Help
- not just a list of contacts
• Help You To Grow Your Reputation
• Get Help - Get Answers To Almost Any Question
• Recruit Better People
• Promote Yourself
• Stay In Touch With People Who Are Important To You
• Stay At Front Of Mind Of Your Contacts
• Find & Research People & Companies
• Advertise To Very Defined Business Audiences
14. What Can LinkedIn Help With?
• Get Introduced To New Potential Customers
• Find Business Partners & Suppliers
• Enable You To Introduce People To Each Other
• Great For Job Seekers Too
• Organise events
• Find and even attend events
• Market Research
• Prepare for networking events
15. The Basics
• Build a Network of Hundreds of Thousands
• You CAN do it
• It‟s free
•Objective – quality or quantity?
16. What is it?
17. Guess the network size
- Includes specialist groups
18. • 2.5 Million Trusted??!
19. 1. Decide why you are doing
• Clear objectives – begin with the end in mind
• Build a big network
• Build a quality network
20. 2. Setup an Account
• Log in / create an account
21. 3. Create a profile
• Remember include skills
• Search terms – you want to
22. 4. Connect to contacts
• Searching & browsing
• Add via e-mail addresses / address book
• Former colleagues & classmates
• People you may know feature
23. 5. Think Homepage
• Your information centre
• Your inbox
• Update your status
• Keep your finger on the pulse of your network
24. 6. Explore & Join Groups
• Join groups of people with the same business interests
• Join discussions, “meet” experts and build relationships
• Demonstrate expertise
25. 7. Ask Questions &
• Find help
• Provide help
• Make new contacts
• Demonstrate expertise in your niche
26. 8. Add a Company Record
• Companies have records too
• Individual people profiles linked to companies
• Upload logo and create description and specialties
• It will show up in the search engine results!
• Links to your web site
• Is shown to non members
27. 9. Make & Request
• How do you feel when people recommend you?
• How do you feel about the person that recommended you?
• Why you should recommend others
• Users with recommendations are 3 times more likely to get
enquiries through searches
Very important therefore for job searching!
28. 10. Attend & Organise Events
• Create an event
• Share it with up to 50 of your contacts
• If they attend or flag it as interesting they pass it on
• Online and offline events
29. 11. Applications
• Reading lists
• Blog link
• File sharing & collaboration
• Travel tools
• Company buzz
30. 12. Promote your profile
• On your email footer
• On your Web site
• On your blog
• On your business cards / brochures
• Via Twitter
31. 13. Ongoing updates
• To your status
• Adding connections
• Save your searches
• Request introductions
• Ask & answer questions
• Join group discussions & contribute
32. 13. Ongoing updates
• Upload presentations to share
• Make recommendations
• Organise & publicise events
• Update your reading list
• Add polls
• Read blog updates and update your blog
33. 14. Advertising on online
• CPC Vs CPM
• Search advertising Vs social network advertising
34. Convinced yet?
LinkedIn By function…
35. If You Are Looking For A Job
• Make sure your skills are included - mirror
• Search The Single Largest Network
of Recruiters Available
• Contact Former Colleagues
- Where Do They Work Now?
- Check Out They Present Themselves For Hire
- See Who They Know
• Research employers
Be Aware – Recruiters:
• Check CVs Against LinkedIn
• Can Do Recommendation Checks
36. Tips from a Recruiter
Martin Pardey of HAYS says:
• Consider your profile as a CV
• Reliant on traditional Keyword Searches so
Career History needs as much detail as possible
• Be well connected – but quality not quantity
don't add random connections
• Search technique is on relationship then
37. If You Need To Create A
• Watch the Questions and Monitor
• Provide Answers – People Will
Check Out Your Profile
• Great Answers Turn You Into a
• You May Create Customers
Around the Globe
38. If You Want To Grow Contacts
• Join LinkedIn Groups/ Read Questions/
Answers & Get Involved!
• Outright Selling Is Obvious And Worthless
• Add Relevant Content & News
– People Notice
• Start Discussions & Debate
- Ask The Burning Questions
• Follow Conversations & Get Auto Updates
• Start A Group On A Niche Topic
• Get Introduced Using LinkedIn Introductions
• Maybe get a Premium Account
39. If You Cold Call
• Search For The Company
– Find Contact Details
• Research Your New Potential Contact
• Look For Common Ground
• Open Your Conversation With, “Hello Sue
– We Are LinkedIn Connections…”
• How Much Better Would Your Chances
• Preparing for meetings
40. If You Need To Advertise
• Define Your Target Market in Terms of
Geography, Company Size, Seniority,
Sex, Age and Industry
• Choose a Payment Model
• Choose Your Budget Level
• Create Compelling Ads
– Each Targeted at Variations of the Above
• See new microsite
41. If You Sell A Product/Service
• Search For Your Target Market
• Find Potential Users of Your Product/
Buyers and Decision Makers
• Find Your Customers‟ Customers
• Find Influential Consultants
• Get Introduced or Point to Your
• Join Groups, Listen, Advise & Build
42. If You Are Looking For
• Check Out LinkedIn Answers
• Ask Questions And Forward
The Question By Email To
• Rate The Answers You Receive
• Search For Experts
• Experts Will Contact You To Sell
43. If You Need Business
• Find Local And International Suppliers
• Find Joint Venture Opportunities
• Check Their Experience and
Background – You May Get More
Than You Would Have Asked For In
• Find Contacts to Verify
Their Claims of Capability
44. If You Organise Events
• Create your event
• Share Your Event With Your Contacts
(Ask Them To Respond “Attending” Or “Interested”
And Forward/Recommend To Contacts)
• Mark Yourself As Attending/Presenting
• Publicise Your Events (Depends On Account Level)
45. Premium Accounts
46. Tips -
Using Your LinkedIn Account
• Put Time Aside At Least Once A Week
• Go Through All Those Business Cards You‟ve Collected!
• Or get in touch with ex-colleagues
• New! Link to Outlook – see YouTube
•but not on a SERCO machine!
• Use RSS
• Remember your objective - LinkedIn Can Help
• LinkedIn Is Actually Fun – Trust Me I‟m An Adviser!!!
• It’s Not a Silver Bullet However…
• Getting Started Guides - http://learn.linkedin.com/
+ Job Seekers
+ Business Development
48. Waste of time?
49. Profiles are exploding
50. Info on Special Offers
51. Boosting Search Ranking
& New Customers
52. Waste of time?
-No, but careful not a drain on time!
- Business v Individual
53. Business Page –
„like‟ Top Tips
• Business Presence – „like page‟
• Target your niche
• Increase visibility
• Free marketing
• Build relationships
• Get quick top Google placement
• Drive e-commerce sales – eBay Plugin
• Facebook „like box‟
54. Confessions of a facebooker!
55. Confessions of a facebooker!
- for Business its a powerful medium
but remember individuals.....
•Be careful who you link with...
•Avoid including too much personal information
•Keep some things private, have a separate
facebook page for personal comments/photos
•It‟s for business so use intelligent, thoughtful,
incisive comments, not B.S.!
•Use separate pages for newsletter items –
encourage prospective clients/contacts to follow
you and “Become a fan”
56. Confessions of a facebooker!
•Include all your information and updates on all your social
media sites – Linkedin, Twitter, YouTube, etc.
•Use your pages to acquire feedback, comments,
referrals, recommendations, research
•Build online relationships and keep in regular contact with
your „friends‟ and „fans‟
•Celebrate your successes – use it for good PR!
And finally, the most important aspect of all.....
“Don’t forget the virtual world of facebook will
never replace the personal touch!
So utilise facebook along with the phone, face
to face and meetings.”
57. Fastest growing
•Over 11.5 million users
•Since June of 2008, has grown by
•Reaches 10.7 percent of all active
•5% of users account for 75% of all
58. What is Twitter?
• Tweets are like SMS (text)
• Messages are 140 characters or
less, generally visible by anyone
• You follow others, they follow you
• Communicate openly or directly to
59. Why use Twitter?
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large
• Short sharp communication tool
• Ideal for :-
• additional customer service channel
60. Locals using Twitter
61. Social Media Recap
•Look - Analyse your market, audience, and
• Choose targets – who are you going for
• decision makers
• Listen - Research relevant network – listen &
• Think - Create a buzz about your company /
service / product
• Measure results
• Only real cost here is your TIME!
– set aside an hour a week
62. Out of Time –
but there‟s more!
• LinkedIn & Facebook only part of the picture
• Successful social media includes others
• Email marketing
• Can look at those during follow up workshops
• Dates – 21st & 23rd Sept / 7th & 11th Oct
• subject to change
63. With Thanks
Linkedin presentation adapted with permission from LinkedIn
Guru, and all round nice guy Paul Tansey – MD of Intergage
Find Paul on LinkedIn or at http://www.intergage.co.uk
Thanks to Martin Pardey – HAYS Recruitment for
recruiter view point, find Martin on Linkedin.
Angie Beeston – Facebook Tips
David Lakins – Keymultimedia – Local examples
64. jamesccope www.ebusinessblog.co.uk