social network research
ADMA Sept 08

the web

“I participate, therefore I am”
Tim Noonan
blind guy getting into Web2.0

li ke
p le ing
p eo ibut
n tr
co

user as
designer

“copywriting is interface design”
Getting Real
http://gettingreal.37signals.com/ch09_Copywriting_is_Interface_Design.php

“understand & consider
the person who'll experience
your design
while you design”
Christina Wodtke - regarding User centred Design & Usability

management attitudes
abound

“it’ll take too long”

“too expensive”

text ads,
faces,
body parts
Neilsen Aug 2007
http://www.useit.com/alertbox/banner-blindness.html

think.

“insanity is doing the same thing
over and over again and
expecting different results”
Einstein

s tify
ju

iterate

social
networks?

fast..

free?

crowds..

me! me!
me!

who?

where?

who else knows them?

‘I blog
too, you
know?’

convenience

o m
a n d
r

where do they hang out?

Define

what is your problem?

how do you get
answers?

data
B
search
survey A
read websites
L
focus groups
A
ask ?s N
conversations C
test
E
observe

insight reliability
validity causality
method
confidence
sample

do
th ing
so me
!

ask the right questions

hold the mayo!
Getting Real
http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php

It’s personal!

and public

Open it up^

social talkback

read!

www.tangler.com

Validate

real-life focus group?

STOP!
do enough
& no more

Early understanding
Early translation
Ongoing validation

www.objectivedigital.com