Future of Recruitment

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Presentation given at Future Recruitment (Teneo)

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  • Hello,
    How are you doing and how is life down there in your Country? I guess you are having good time. My name is Cordelia . I would love to be communicating with you for a mutual and well established friendship. I am really consumed by your profile, giving me the impression that you will be a type i desire to have as a friend. Pleas i will like you to write me back on my email address(ask4pretycordelia@hotmail.com) so that we can share our photos and experience of life and every other things in common with each other. I will wait to hear from you.

    Take care of yourself.
    Cordelia
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  • The task can certainly seem daunting!
  • Your EVP can help you with even basic VN publishing.
  • Can feed into LinkedIn accountsMultiposting can post to itDon’t necessarily need followsIncreases your Google pagerank
  • Future of Recruitment

    1. 1. Faster than light? The myths and realities behind social media recruitmentJames Purvis, Head of Recruitment, CERN 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    2. 2. There is a lot of Hype… …and a lot of misconceptions…… and a lot of experts who want to tell …next 30 minutes – I‟ll simplyyou exactly what you should be doing! share our journey at CERN 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    3. 3. Why Social Media? http://youtu.be/7wi-kndiAtc Courtesy of Youtube: “Using Social Media for Employment by SilkRoad” 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    4. 4. 3500 BC 1440 1989 1992 timeFor thousands of years we have been using the same methods of recruiting … 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    5. 5. UGC (User Generated Content)2000 2001 2004 2005 2006 “Every two days, we create as much information as we did from the dawn of civilization up until 2003” Eric Schmidt, CEO Google World‟s information is doubling every 2 years!100,000 tweets/minute & 40+ million facebook status updates per hour! 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    6. 6. Relevance for Recruitment Internet channels used by jobseekers Facebook jumps to 17% in 2011 Job Boards down by 10% Data Courtesy of 2011 Study 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    7. 7. Beware of the Hype! 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    8. 8. Gartner‟s hype cycle Promises: • Reduce costsVisibility • Reduce time “…people tell me they are too busy in their • Silver bullet jobs to use social media… it should be part of their jobs to use it.” Barriers: • management fear of loss of control “89% of HR • reputational damage departments • legal concerns are not • inadequate metrics reaping the • strategy & capability benefits” Peak of Technology inflated Trough of Slope of Plateau of trigger expectations disillusionment enlightenment productivity Maturity Social media benefits are ManagementHR, Personnel Today, May 2010 *Global Talent not reaching Survey 100 HR decision-makers 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    9. 9. Getting started 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    10. 10. Sort out your EVP http://youtu.be/6lcMlV4OBT0 http://youtu.be/QsdHvHOftIkYour Employer Value Proposition is your foundation for all recruitment communication “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”You can no longer control your brand… … but you can certainly influence it  2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    11. 11. Make timeReduce the time consuming activities Reduce Reduce career Implement print fair multiposting for adverts organisation adverts to job with low ROI boards 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    12. 12. Design a Social Media Strategy Employer branding clips Interview process Youtube Job insights Facebook Social Misc Twitter Online Professional Tumblr Careers fairs Job boards Sourcing Print strategy “Social media changes the relationship between companies Agencies and customers from master and servant, to peer to peer.” Candidate DB 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    13. 13. The channels 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    14. 14. The channels @cernjobsTwitter- Quick & Easy to setup- Shared account- Increases Google Pagerank- Can feed linkedIn profiles youtube.com/cernjobstvYoutube- “If I can‟t picture it, I cant understand it”- Easier than you think- Set up a „channel‟- Video is most popular media on the net 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    15. 15. Facebook Facebook is a platform Becoming more important than traditional websites! Facebook accounts for 25% web page views Facebook beats Google in Web traffic 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    16. 16. Facebook Default page Company PageEach time you get a “like,” your page is advertised in the Facebook newsfeed…for free 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    17. 17. Facebook for recruitment 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    18. 18. Edgerank “possibly the most important algorithm you have never heard of” ∑ edge e uewede Ue (affinity) – how friendly you are with someone We (weight) – videos, photos, comments, likes De (decay) – recency You want to make a big announcement ? Plan ahead to increase affinity first. Courtesy of : 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    19. 19. Good Practice Do - Post regularly - Participate - Build an interactive wall - Market facebook outside facebook - Use photos & video - Invite engagement - Be human - Measure Don’t - Be robotic - Spam “If you make customers unhappy in the - Be “me centric” physical world, they might each tell 6 - Overpostfriends. If you make customers unhappy - Condescend, dictate on the Internet, they can each tell 6,000 - Be controversial friends.” “Don‟t say anything online that you wouldn‟t want plastered on a billboard with your face on it” Jeff Bezos, CEO at Amazon.com 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    20. 20. Metrics “You can’t manage what you don’t measure” High-level KPIs ApplicantTracking- reach Insights Insights - virality Google Analytics In House Reporting 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    21. 21. If you are successful… 45 40 35 Number of posts 30 Number of applicants 25 Over 100 Over 200 20 Over 300 Over 500 15 10 5 0 2007 2008 2009 2010 2011 Year 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    22. 22. Dealing with the Volume Considerations • Replying to multi-channel communication • An excellent ATS, ideally with • integrated sourcing metrics • intelligent matching • automated ranking“The goal of social media is • integration with to turn customers into a LinkedIn, Facebook, twitter, Yout ube volunteer marketing army” • Multiposting • Asynchronous video-screening • Creativity! 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    23. 23. “It is not the strongest of species that survive, nor the most intelligent,but the one most responsive to Change” 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    24. 24. Conclusion For over 10,000 years the primary method of recruitment has been “word of mouth” 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    25. 25. Conclusion Social Media is simply – Word of Mouth – but faster than the speed of light 2nd Annual Future of Recruitment 15-16th February 2012, Barcelona,
    26. 26. 2nd Annual Future of Recruitment15-16th February 2012, Barcelona,

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