Learning from Experiments at IMVU

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Here is my presentation from SLLCONF 2011 - the Startup Lessons Learned conference.


Please reference @jamesbirchler when embedding--thanks!

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Learning from Experiments at IMVU

  1. Learning fromexperimentsat IMVU James Birchler (@JamesBirchler) Engineering Director, IMVU SLLCONF, San Francisco, MAY 23, 2011
  2. $ IMVU Revenue GrowthQtr Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409
  3. $ IMVU Revenue GrowthQtr Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 Q408 Q109 Q209 Q309 Q409
  4. Ask Question Got Do Research Hypothesis Science? TestAnalyze Data ConclusionReport Results
  5. Question Results Research ScientificConclusion Method Hypothesis Analyze Data Test
  6. Question Results Research Scientific #leanstartupConclusion Method Hypothesis Analyze Data Test
  7. Question Results Research Quack. Scientific #leanstartupConclusion Method Hypothesis Analyze Data Test An Alleged “duck”
  8. ExperimentationIS GOOD
  9. RIGHT?
  10. Culture
  11. @copernicus
  12. @copernicus#inquisition
  13. @copernicus
  14. @Giordano_Bruno
  15. @Giordano_Bruno
  16. @Galileo
  17. @Galileo
  18. @Jamesbirchler
  19. Okay, I’ll run an Okay, I’ll run an Okay, I’ll run an experiment! Okay, I’ll run experiment! Okay, I’ll run an experiment! experiment experiment! Okay, I’ll run an experiment!Let’s make that Okay, I’ll run an easy to do! Okay, I’ll run an experiment! Prove your idea experiment! is the best!
  20. Keep itsimple
  21. if( setup_experiment(...) == "control" ) { // do it the old way} else {// do it the new way Simple To code}
  22. SimpleTo manage
  23. SimpleTo share
  24. embracefailure
  25. Freedom toExperiment
  26. What could possibly go wrong?
  27. simple toScrew up
  28. XX
  29. Recap…
  30. We’re Hiring!www.imvu.com/jobs
  31. credits Thanks

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