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Social Media And Retail
 

Social Media And Retail

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An overview of successful social media strategies for retailers. First presented at NRF 2010.

An overview of successful social media strategies for retailers. First presented at NRF 2010.

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Social Media And Retail Social Media And Retail Presentation Transcript

  • Social Media and Retail: Essential Practices for Today and Tomorrow James Bickers Senior Editor, Retail Customer Experience
    • Agenda
    • Who we are
    • Why social media
    • Getting the basics right
    • Innovative uses
    www.retailcustomerexperience.com
  • Who we are www.retailcustomerexperience.com
  • www.retailcustomerexperience.com
  • Why social media
    • Too much emphasis is being placed on the buying experience
    • … not enough emphasis on the overall shopping experience.
    www.retailcustomerexperience.com
  • Why social media www.retailcustomerexperience.com
  • Why social media www.retailcustomerexperience.com
  • Why social media www.retailcustomerexperience.com
  • Why social media www.retailcustomerexperience.com
  • Why social media www.retailcustomerexperience.com
  • Why social media
    • “ Social media in 2010 will cease being the shiny new object and instead become part of the everyday lexicon of business.”
    • Charlene Li, Founder,
    • Altimeter Group
    www.retailcustomerexperience.com
  • Getting the basics right www.retailcustomerexperience.com Good Listen Better Listen and engage Best Listen, engage and create
  • Getting the basics right www.retailcustomerexperience.com
  • Getting the basics right www.retailcustomerexperience.com
  • Getting the basics right www.retailcustomerexperience.com
  • Getting the basics right www.retailcustomerexperience.com
  • Getting the basics right www.retailcustomerexperience.com
  • Getting the basics right www.retailcustomerexperience.com
  • Getting the basics right www.retailcustomerexperience.com
  • Getting the basics right www.retailcustomerexperience.com
  • Getting the basics right www.retailcustomerexperience.com
  • Getting the basics right www.retailcustomerexperience.com
  • Getting the basics right www.retailcustomerexperience.com
  • Getting the basics right www.retailcustomerexperience.com
  • Getting the basics right Sixty-four percent of online buyers find user reviews important when making an online purchase, and 47% of online users overall say that information provided by other consumers is more important to them than information provided by marketers. (Forrester) www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • Getting innovative www.retailcustomerexperience.com
  • James Bickers [email_address]