Your SlideShare is downloading. ×
0
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Social Media And Retail
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media And Retail

836

Published on

An overview of successful social media strategies for retailers. First presented at NRF 2010.

An overview of successful social media strategies for retailers. First presented at NRF 2010.

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
836
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media and Retail: Essential Practices for Today and Tomorrow James Bickers Senior Editor, Retail Customer Experience
  • 2. <ul><li>Agenda </li></ul><ul><li>Who we are </li></ul><ul><li>Why social media </li></ul><ul><li>Getting the basics right </li></ul><ul><li>Innovative uses </li></ul>www.retailcustomerexperience.com
  • 3. Who we are www.retailcustomerexperience.com
  • 4. www.retailcustomerexperience.com
  • 5. Why social media <ul><li>Too much emphasis is being placed on the buying experience </li></ul><ul><li>… not enough emphasis on the overall shopping experience. </li></ul>www.retailcustomerexperience.com
  • 6. Why social media www.retailcustomerexperience.com
  • 7. Why social media www.retailcustomerexperience.com
  • 8. Why social media www.retailcustomerexperience.com
  • 9. Why social media www.retailcustomerexperience.com
  • 10. Why social media www.retailcustomerexperience.com
  • 11. Why social media <ul><li>“ Social media in 2010 will cease being the shiny new object and instead become part of the everyday lexicon of business.” </li></ul><ul><li>Charlene Li, Founder, </li></ul><ul><li>Altimeter Group </li></ul>www.retailcustomerexperience.com
  • 12. Getting the basics right www.retailcustomerexperience.com Good Listen Better Listen and engage Best Listen, engage and create
  • 13. Getting the basics right www.retailcustomerexperience.com
  • 14. Getting the basics right www.retailcustomerexperience.com
  • 15. Getting the basics right www.retailcustomerexperience.com
  • 16. Getting the basics right www.retailcustomerexperience.com
  • 17. Getting the basics right www.retailcustomerexperience.com
  • 18. Getting the basics right www.retailcustomerexperience.com
  • 19. Getting the basics right www.retailcustomerexperience.com
  • 20. Getting the basics right www.retailcustomerexperience.com
  • 21. Getting the basics right www.retailcustomerexperience.com
  • 22. Getting the basics right www.retailcustomerexperience.com
  • 23. Getting the basics right www.retailcustomerexperience.com
  • 24. Getting the basics right www.retailcustomerexperience.com
  • 25. Getting the basics right Sixty-four percent of online buyers find user reviews important when making an online purchase, and 47% of online users overall say that information provided by other consumers is more important to them than information provided by marketers. (Forrester) www.retailcustomerexperience.com
  • 26. Getting innovative www.retailcustomerexperience.com
  • 27. Getting innovative www.retailcustomerexperience.com
  • 28. Getting innovative www.retailcustomerexperience.com
  • 29. Getting innovative www.retailcustomerexperience.com
  • 30. Getting innovative www.retailcustomerexperience.com
  • 31. Getting innovative www.retailcustomerexperience.com
  • 32. Getting innovative www.retailcustomerexperience.com
  • 33. Getting innovative www.retailcustomerexperience.com
  • 34. Getting innovative www.retailcustomerexperience.com
  • 35. Getting innovative www.retailcustomerexperience.com
  • 36. Getting innovative www.retailcustomerexperience.com
  • 37. Getting innovative www.retailcustomerexperience.com
  • 38. Getting innovative www.retailcustomerexperience.com
  • 39. Getting innovative www.retailcustomerexperience.com
  • 40. Getting innovative www.retailcustomerexperience.com
  • 41. James Bickers [email_address]

×