Social Media And Retail

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An overview of successful social media strategies for retailers. First presented at NRF 2010.

Social Media And Retail

  1. 1. Social Media and Retail: Essential Practices for Today and Tomorrow James Bickers Senior Editor, Retail Customer Experience
  2. 2. <ul><li>Agenda </li></ul><ul><li>Who we are </li></ul><ul><li>Why social media </li></ul><ul><li>Getting the basics right </li></ul><ul><li>Innovative uses </li></ul>www.retailcustomerexperience.com
  3. 3. Who we are www.retailcustomerexperience.com
  4. 4. www.retailcustomerexperience.com
  5. 5. Why social media <ul><li>Too much emphasis is being placed on the buying experience </li></ul><ul><li>… not enough emphasis on the overall shopping experience. </li></ul>www.retailcustomerexperience.com
  6. 6. Why social media www.retailcustomerexperience.com
  7. 7. Why social media www.retailcustomerexperience.com
  8. 8. Why social media www.retailcustomerexperience.com
  9. 9. Why social media www.retailcustomerexperience.com
  10. 10. Why social media www.retailcustomerexperience.com
  11. 11. Why social media <ul><li>“ Social media in 2010 will cease being the shiny new object and instead become part of the everyday lexicon of business.” </li></ul><ul><li>Charlene Li, Founder, </li></ul><ul><li>Altimeter Group </li></ul>www.retailcustomerexperience.com
  12. 12. Getting the basics right www.retailcustomerexperience.com Good Listen Better Listen and engage Best Listen, engage and create
  13. 13. Getting the basics right www.retailcustomerexperience.com
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  25. 25. Getting the basics right Sixty-four percent of online buyers find user reviews important when making an online purchase, and 47% of online users overall say that information provided by other consumers is more important to them than information provided by marketers. (Forrester) www.retailcustomerexperience.com
  26. 26. Getting innovative www.retailcustomerexperience.com
  27. 27. Getting innovative www.retailcustomerexperience.com
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  40. 40. Getting innovative www.retailcustomerexperience.com
  41. 41. James Bickers [email_address]

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