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QR Codes

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Simple QR Code explanation

Simple QR Code explanation

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  • 1. 2D / QR Codes
    (Quick Response Codes)
  • 2. What is a QR Code?
    "A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data."
    Source: http://en.wikipedia.org/wiki/QR_Code
  • 3. Why Would I Use a QR Code?
    Informational - Contact Info, Event Info, Secret Information, Email Signatures
    Promotional – Free Item, Special Discount
    Functional - Redirect to Mobile Website, Send to Company Website, How-to, Instructions
  • 4. How Are QR Codes Being Used?
    Business Cards
    http://www.fastcompany.com/1585822/business-card-just-scan-my-qr-code
    5 Unique Ways to use QR Codes
    http://mashable.com/2009/01/07/qr-codes/
    QR Codes on Wine
    http://mashable.com/2010/09/01/cellar-key/
    QR Codes for Small Business
    http://mashable.com/2010/06/23/qr-codes-small-biz/
    Facebook Promotions
    Posting a QR Code with a link to a promotion on Facebook.
    Mobile Site Redirects
    Redirects a user to the mobile version of the site.
    http://www.centernetworks.com/qr-code-mobile-commerce-ralph-lauren
    Paypal Payments
    http://www.androidguys.com/2010/03/04/download-portapayments/
    Airplane Boarding Passes
    http://www.gadgetell.com/tech/comment/continental-airlines-to-continue-using-qr-codes-for-boarding/
    Name Badges at Conferences
    T-shirts for events
    Artwork
    QR Code Real Estate Lawn Sign
    http://www.flickr.com/photos/tikaro/2888182451/
  • 5. Who Is Using QR Codes?
    Toyota (DENSO created the QR Code)
    http://en.wikipedia.org/wiki/Denso
    Facebook (Experimenting with QR Codes that link to profiles)
    http://techcrunch.com/2010/03/16/facebook-qr-code/
    SXSW Name Tags
    http://www.fastcompany.com/1585822/business-card-just-scan-my-qr-code
    Google "Favorite Places”
    http://www.google.com/help/maps/favoriteplaces/business/index.html
    Real Estate Agents
    http://realestate.about.com/od/realestatewebsites/a/qr_codes_realty.htm
    ArtPrizehttp://www.mlive.com/artprize/index.ssf/2010/09/artprize_debuts_qr_codes_for_smartphones_as_experiment_with_exclusive_event_information.html
    List of Massive Brands Using QR Codes
    http://www.qre8.com/blog/marketing/list-massive-brands-using-qr-codes
  • 6. Where Are QR Codes Being Used?
    Japan
    http://blog.cliffano.com/2009/05/18/qr-code-usage-in-japan/
    http://whatjapanthinks.com/2005/09/26/qr-codes-extremely-popular/
    Artwork
    http://en.wikipedia.org/wiki/QR_Code
    Recent Uses of QR Codes http://socialwayne.com/2010/08/06/codes-examples-marketing-businesses/
  • 7. When would you use a QR Code?
    Foursquare Checkinshttp://thewildfirecompanion.com/2010/08/ideas-for-the-future-of-qr-codes/
    Update Twitter http://bbh-labs.com/using-qr-codes-to-update-twitter
    Generate Likes on Facebookhttp://www.allfacebook.com/qr-codes-facebook-2010-08
  • 8. Other QR Code Options?
    Microsoft Tag
    "Scan Tags from your mobile phone for instant access to information, websites, videos, reviews, and more.”
    Source: http://tag.microsoft.com/consumer/index.aspx
    Micro QR Codes http://www.denso-wave.com/qrcode/microqr-e.html

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