Granite State Ambassadors Presentation
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Granite State Ambassadors Presentation

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Presentation given to New Hampshire Granite State Ambassadors on January 4th as part of New Hampshire Primary Training. To see full notes for this presentation, please visit ...

Presentation given to New Hampshire Granite State Ambassadors on January 4th as part of New Hampshire Primary Training. To see full notes for this presentation, please visit http://blog.jamesbasbas.com/gsa

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  • Goals of today:Learn how to find information about the candidatesLearn how to find out about local eventsLooking to arm you with information that people may be asking you aboutFor instance: event at Portsmouth LibraryWhere is Newt Gingrich’s office?Which candidates are in town?
  • Utilize the GPS in your mobile device to understand your location
  • At Suzy’s restaurantWith check in, free muffin with purchase of dozen muffinsThis check in will be shared with friends, resulting in promotion for the businessMayor rewardsLarger, instead of muffins, cakesCandidates could use it to check in at events, and followers would be notified of where they areIf followers are in the area, might encourage them to attend an eventNot as many users as facebook/twitterThat is why candidates have not put the focus on itNone are very active
  • Track reporters and candidatesMay encourage candidates to get in the game, to get the NBC exposure
  • A recent study by the AARP found that 27% of Americans over the age of 50 are active on social media.  There are 13 million Americans over the age of 55 on Facebook today and it is the fastest growing segment.  Expanding it, there are over 38 million Americans over the age of 40 on Facebook.
  • Everything I go over her today can be done without a Twitter accountLooking for what event is happening at the Portsmouth LibraryWould have to search all the candidates sitesInstead type it into Twitter searchOdds are you will find someone talking about it leading you in the right direction
  • With only 140 characters, conserving space is key, that is why the use of abbreviationsLooking at this for 5-10 minutes each day can give you an indication of what people are talking about, and may predict what questions you will be asked.
  • Lists aggregate usersFor instance all baseball teamsI would encourage you to follow me and follow these lists
  • http://blog.jamesbasbas.com/gsa

Granite State Ambassadors Presentation Presentation Transcript

  • 1. A Day in the Life of a Candidate James Basbas Altos Marketing
  • 2. Location-Based Service A Location-Based Service (LBS) is an information or entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device Foursquare, Facebook, & Google Places
  • 3. Foursquare Created in 2009 Users can check in to businesses or events to earn rewards 10 million users Top users  Newt Gingrich: 3,892 followers  Mitt Romney: 2,835 followers  Rick Perry: 1,025 followers
  • 4. Potential: Partnership with NBC
  • 5. Facebook 600 million users More likely to vote  Twice as likely to attend a political meeting  57% more likely to try and influence someone’s vote  43% more likely to vote Top Candidates
  • 6. Facebook "Like"sBarack Obama 24,330,276Mitt Romney 1,263,990Ron Paul 673,859Michelle Bachmann 460,261Newt Gingrich 224,027Rick Perry 180,058Gary Johnson 146,741Rick Santorum 41,430Jon Huntsman 30,686Buddy Roemer 10,912Fred Karger 831
  • 7. How You Can Use Facebook Campaign Contact Information  Phone numbers  E-mail addresses  Office locations Online Events Candidate Appearances New advertisements
  • 8. Twitter Statistics 106 million total users 200 million tweets sent per day 87% of all people are aware of Twitter 27% login everyday 37% login via a mobile device
  • 9. How You Can Use Twitter Search
  • 10. How You Can Use Twitter Search Hashtags
  • 11. #fitn
  • 12. How You Can Use Twitter Search Hashtags Lists
  • 13. How You Can Use Twitter Search Hashtags Lists Top Candidates
  • 14. Twitter FollowersBarack Obama 11,711,292Newt Gingrich 1,385,367Mitt Romney 218,780Ron Paul 148,854Rick Perry 111,298Jon Huntsman 66,398Rick Santorum 52,311MichelleBachmann 36,170Gary Johnson 17,627Buddy Roemer 11,450Fred Karger 2,977
  • 15. Thank You Questions?For all information & links from this presentation, please visit http://blog.jamesbasbas.com/gsa