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MOBILE-FIRST
DESIGN AND
DEVELOPMENT
JAMES
BANKS
JAMES@
WEB3.COM.AU
@_JAMESBANKS
PLANNING DESIGN DEVELOPMENT
WHAT THE
HELL IS
MOBILE FIRST?
WHY
MOBILE
FIRST?
Brisbane Web Design April 2013: "An Introduction to Mobile First Development and Design"
0	
  
50	
  
100	
  
150	
  
200	
  
250	
  
2009	
   2010	
   2011	
   2012	
  
Millions	
  of	
  units	
  sold	
  
Smartphone	
  vs.	
  tablet	
  vs.	
  desktop	
  sales	
  
Smartphones	
  
All	
  Tablets	
  
Windows	
  +	
  Mac	
  
Desktops	
  
Interna'onal	
  Data	
  Corpora'on	
  (IDC)	
  Sta's'cs	
  	
  
10 BILLION
MOBILE WEB
DEVICES
BY 2016
EXCEEDS
GLOBAL
POPULATION
OF 7.3 BILLION
THAT’S 1.4
MOBILE WEB
DEVICES PER
PERSON!!!
1 IN 2
AUSTRALIANS
OWN A
SMARTPHONE
ONLY 25% OF
AUSTRALIAN
WEBSITES ARE
OPTIMISED FOR
MOBILE WEB
60% EXPECT
MOBILE WEBSITE
TO EQUAL
DESKTOP
40% WILL GO TO
A COMPETITOR IF
MOBILE WEBSITE
IS POOR
57% WILL NOT
RECOMMEND A
POOR MOBILE
WEBSITE
1. GATHER
REQUIREMENTS
PLANNING FOR
MOBILE-FIRST
2. DESCRIBE
THE WEBSITE
3. IDENTIFY THE
MAIN OBJECTIVES
TIPS ON
MOBILE
DESIGN
CONTENT
BEFORE
NAVIGATION
EASILY
ACCESSIBLE
SEARCH
ALLOW USERS
TO ACCESS
CONTENT
IMMEDIATELY
Brisbane Web Design April 2013: "An Introduction to Mobile First Development and Design"
Brisbane Web Design April 2013: "An Introduction to Mobile First Development and Design"
Brisbane Web Design April 2013: "An Introduction to Mobile First Development and Design"
SPACE
TAPPABLE
ELEMENTS OUT
44X44PX
MINIMUM FOR
TAPPABLE
ELEMENTS
AVOID
LOW CONTRAST
DESIGN
Brisbane Web Design April 2013: "An Introduction to Mobile First Development and Design"
Brisbane Web Design April 2013: "An Introduction to Mobile First Development and Design"
KEEP DESIGN
CONSISTENT
ACROSS ALL
DEVICES
MAKE USE OF
TOUCH
ENABLED
ELEMENTS
GIVE YOUR
USERS
FEEDBACK TO
THEIR ACTIONS
TIPS ON
MOBILE
DEVELOPMENT
REDUCE HTTP
REQUESTS
PLACE MOBILE
MEDIA QUERIES
AT TOP OF CSS
BUILD
FOR
SPEED
Brisbane Web Design April 2013: "An Introduction to Mobile First Development and Design"
Brisbane Web Design April 2013: "An Introduction to Mobile First Development and Design"
USE CSS3
WHEREVER
POSSIBLE
COMPRESS
IMAGES
PROPERLY
OPTIMISE
ALL
MEDIA
Brisbane Web Design April 2013: "An Introduction to Mobile First Development and Design"
KEEP IT
SIMPLE!
Brisbane Web Design April 2013: "An Introduction to Mobile First Development and Design"
KEY TAKEAWAYS
MOBILE FIRST PLANNING MOBILE DESIGN MOBILE DEVELOPMENT
- CLEARLY DEFINE REQUIREMENTS
- PLAN FOR WHAT ONLY IS REQUIRED
- AVOID BLOAT AND IRRELEVANCIES
- HAVE A CLEAR GOAL IN MIND
- CHOOSE THE RIGHT FOUNDATION
- CONTENT AVAILABLE IMMEDIATELY
- HAVE CONTENT BEFORE NAV
- MAKE IT EASY TO SEARCH
- AVOID LOW CONTRAST DESIGN
- MAKE TAPPABLE ELEMENTS BIG
- BUILD WEBSITE FOR SPEED
- MEDIA QUERIES AT TOP OF CSS
- KEEP HTTP REQUESTS TO MINIMUM
- OPTIMISE MEDIA & USE CSS3
- AND REMEMBER, KEEP IT SIMPLE!
JAMES
BANKS
JAMES@
WEB3.COM.AU
@_JAMESBANKS
APPLE’S IOS
HUMAN
INTERFACE
GUIDELINES
GOOGLE’S THE
MOBILE
PLAYBOOK
LUKE
WROBLEWSKI’S
MOBILE FIRST

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