How to create an engaging
mobile web experience that
drives conversions
http://web3.com.au
20,300,000Active Australian mobile subscribers with internet
access as of Dec 2013
90%Search for local info
via their mobile
78%Research products
via their mobile
“Google will develop for mobile devices
first and all other devices secondarily”
Eric Schmidt. Mobile World Congress 2010.
“Apple is a mobile devices company”
Steve Jobs. iPad Launch Keynote 2010.
In general, mobile web
user-experience is terrible.
You could have the greatest
website in the world, but if no
one can find it, then it is
absolutely pointless.
COMPATIBILITY
1. Kill Flash. If your phone doesn’t display Flash, Google will not show
flash sites in your results.
2. Rep...
“It wasn't since Caffeine in 2010 that the
Google Algorithm was updated so deeply.”
Amit Singhal – Senior VP & engineer at...
“Sites that are not mobile-friendly will
see a negative impact on their
rankings in the mobile search results.”
Matt Cutts...
FOCUS
1. Plan, build, test and launch websites with a clear primary
objective to achieve
2. Structure your website’s conte...
SPEED
1. Load only what is necessary. Remove scripts that are not being
used in themes. For WordPress, use wp_deregister_s...
EMOTION
“The brain makes decisions based on emotion.
However, it justifies the decisions with logic.”
“I’ve always said there are three keys to
the hearts of consumers:
Mystery, Sensuality and Intimacy. Here’s
how they come ...
EMOTION
1. Use Video
THE NUMBERS
Avg. Visit Duration: 158% increase
Overall bounce rate: 19% reduction
EMOTION
2. It is okay to use GIFs
THE NUMBERS (MOBILE & TABLET)
Avg. visit duration: 328% increase
Overall bounce rate: 44% reduction
Avg. enquires per day:...
INTERACTION
“Google uses over 200 ranking signals, updates its
algorithm over 500 times a year, and employs
thousands of e...
SATISFY THE USER
INTERACTION
1. Have a satisfying user-interface
Remove the barriers
TOP 5 COMMON BARRIERS
1. Splash/welcome pages. Present your most important
content for your users immediately.
2. Force re...
<a href="tel:0731946316"><span itemprop="telephone">(07) 3194 6316</span></a>
TOP 5 KEY ACTION ITEMS
1. Kill flash & mobile sub-sites. Use responsive design.
2. Focus your website around a primary obj...
2010
8 Million
Active mobile subscribers
2011
11 Million
Active mobile subscribers
2012
17.4 Million
Active mobile subscribers
2013
20.3 Million
Active mobile subscribers
2014 ?
0
5
10
15
20
25
2010 2011 2012 2013
Australian Mobile Subscribers 2010-2014
“We believe that now is the time to close that
knowing versing doing gap. It is time to take action
and not just do mobile...
facebook.com/Web3Brisbane
twitter.com/web3official
web3.com.au/blog
http://web3.com.au
WANT TO FIND OUT MORE?
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
How to create an engaging mobile web experience that drives conversions
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How to create an engaging mobile web experience that drives conversions

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Did you know that there are over 20.3 million active mobile users with internet access in Australia?

In 2014, having an effective mobile-optmised website that engages your audience has never been more important then it is today.

For this presentation, James will show you how to craft a mobile-optmised responsive website experience that engages your audience, which will lead to more sales, leads or conversions from your website. James will also demonstrate how effective mobile web experience influences Google search, and how you can use this to your advantage by getting your website to rank higher than your competitors.

Published in: Mobile, Technology

How to create an engaging mobile web experience that drives conversions

  1. How to create an engaging mobile web experience that drives conversions http://web3.com.au
  2. 20,300,000Active Australian mobile subscribers with internet access as of Dec 2013
  3. 90%Search for local info via their mobile
  4. 78%Research products via their mobile
  5. “Google will develop for mobile devices first and all other devices secondarily” Eric Schmidt. Mobile World Congress 2010.
  6. “Apple is a mobile devices company” Steve Jobs. iPad Launch Keynote 2010.
  7. In general, mobile web user-experience is terrible.
  8. You could have the greatest website in the world, but if no one can find it, then it is absolutely pointless.
  9. COMPATIBILITY 1. Kill Flash. If your phone doesn’t display Flash, Google will not show flash sites in your results. 2. Replace Flash with CSS3, or failing that, Javascript/jQuery 3. Use responsive design over mobile sub-sites. “Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML. This is Google's recommended configuration.” Find out more: http://goo.gl/ejdh5j
  10. “It wasn't since Caffeine in 2010 that the Google Algorithm was updated so deeply.” Amit Singhal – Senior VP & engineer at Google
  11. “Sites that are not mobile-friendly will see a negative impact on their rankings in the mobile search results.” Matt Cutts. October 2013.
  12. FOCUS 1. Plan, build, test and launch websites with a clear primary objective to achieve 2. Structure your website’s content around this primary objective 3. Apply mobile-first planning, design & development techniques “Hummingbird signifies Google's move to put mobile search first, ahead of desktop search.”
  13. SPEED 1. Load only what is necessary. Remove scripts that are not being used in themes. For WordPress, use wp_deregister_script. 2. Lazy load the rest. http://luis-almeida.github.io/unveil/? 1. Use HandBrake & Firefogg (Firefox extension) to compress videos. Get before/after figures. 63% reduction “If your site is slow on mobile phones, Google is less likely to rank it.”
  14. EMOTION “The brain makes decisions based on emotion. However, it justifies the decisions with logic.”
  15. “I’ve always said there are three keys to the hearts of consumers: Mystery, Sensuality and Intimacy. Here’s how they come alive: Sight, Sound and Motion.” Kevin Roberts. CEO of Saatchi & Saatchi.
  16. EMOTION 1. Use Video
  17. THE NUMBERS Avg. Visit Duration: 158% increase Overall bounce rate: 19% reduction
  18. EMOTION 2. It is okay to use GIFs
  19. THE NUMBERS (MOBILE & TABLET) Avg. visit duration: 328% increase Overall bounce rate: 44% reduction Avg. enquires per day: 200% increase
  20. INTERACTION “Google uses over 200 ranking signals, updates its algorithm over 500 times a year, and employs thousands of engineers. We often get so caught up in the small details of the search algorithm that we forget all this effort serves a single purpose…”
  21. SATISFY THE USER
  22. INTERACTION 1. Have a satisfying user-interface Remove the barriers
  23. TOP 5 COMMON BARRIERS 1. Splash/welcome pages. Present your most important content for your users immediately. 2. Force registration/data capture popups 1. Having important content deeply nested in the site’s navigation 2. Unclear/difficult to find contact details 1. Not having tap to call
  24. <a href="tel:0731946316"><span itemprop="telephone">(07) 3194 6316</span></a>
  25. TOP 5 KEY ACTION ITEMS 1. Kill flash & mobile sub-sites. Use responsive design. 2. Focus your website around a primary objective 1. Load only what is necessary. Lazy load & compress the rest. 2. Use video & don’t be afraid of GIFs 1. Remove the barriers
  26. 2010
  27. 8 Million Active mobile subscribers
  28. 2011
  29. 11 Million Active mobile subscribers
  30. 2012
  31. 17.4 Million Active mobile subscribers
  32. 2013
  33. 20.3 Million Active mobile subscribers
  34. 2014 ?
  35. 0 5 10 15 20 25 2010 2011 2012 2013 Australian Mobile Subscribers 2010-2014
  36. “We believe that now is the time to close that knowing versing doing gap. It is time to take action and not just do mobile, but to do mobile right” The Google Mobile Playbook 2014
  37. facebook.com/Web3Brisbane twitter.com/web3official web3.com.au/blog http://web3.com.au WANT TO FIND OUT MORE?

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