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Websites Are Products
Websites Are Products
Websites Are Products
Websites Are Products
Websites Are Products
Websites Are Products
Websites Are Products
Websites Are Products
Websites Are Products
Websites Are Products
Websites Are Products
Websites Are Products
Websites Are Products
Websites Are Products
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Websites Are Products

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  • Transcript

    • 1. WEBSITES ARE PRODUCTS
    • 2. WHAT’S THE BIG DEAL?
    • 3. Cash Cow
    • 4. Growing. Dominates 56.5% of U.S. Search Share $10.60 billion in 2006.
    • 5. U.S. SEARCH MARKETING SPENDING TO 2012 Those are in the millions.
    • 6.
      • SEO
    • 7.
      • SEO
      • Search Engine Optimization is the process of improving the volume and quality of traffic to a website from a search engine.
    • 8.
      • SEM
    • 9.
      • SEM
      • Search Engine Marketing The entire set of techniques and strategies used to direct more visitors from search engines to marketing web sites.
    • 10. ANALYTICS METRICS GAUGING SUCCESS
    • 11. Analytics
    • 12. SHARE OF 9.82 BILLION U.S. SEARCHES. Google up 9.9%, Yahoo! down 6.5%, MSN down 1.0% - Aug. 06 – Aug. 07
    • 13. 61.04 Billion Worldwide Searches in the month of August 2007.
    • 14. Thank you. Any questions?

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