Your SlideShare is downloading. ×
Helpful Tips To Survive The Penguin Update
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Helpful Tips To Survive The Penguin Update

458
views

Published on

The recent Google Penguin update was aimed at those websites which used black hat techniques to increase their visitor traffic. Those websites with good quality content were rewarded with better …

The recent Google Penguin update was aimed at those websites which used black hat techniques to increase their visitor traffic. Those websites with good quality content were rewarded with better rankings. Business owners should focus on developing useful content for targeted users.

Published in: Technology, Design

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
458
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The leading search engine, Google, continues to develop strategies to provide relevant and useful content in the form of search engine results to users. The search engine makes use of complex algorithms to get rid of websites that give spam links or irrelevant content from the results pages. The recent Google Penguin update was aimed at those websites which used black hat techniques to increase their visitor traffic. Those websites with good quality content were rewarded with better rankings. Business owners should focus on developing useful content for targeted users. A leading SEO company in Texas shares a few helpful tips to help business owners cope with the Penguin 2.0 update and to increase organic traffic to their website. Helpful Tips To Survive The Penguin Update
  • 2. Website owners should stop keyword stuffing on their web pages to improve their rankings on Google and increase visitor traffic to their website. Making use of the same keywords in the same blog will not get you brownie points from the search engines. Search engines will penalize a website for being involved in spamming activities. Search engine professionals should use relevant keywords in their blog posts to attract targeted visitors to their website. This way, they will be able to attract traffic through various keywords through the same blog post. Tip#1: Stop Keyword Stuffing
  • 3. One of the major reasons for a website to get affected by the Google Penguin 2.0 update is having paid for redundant links on the website. As a policy, search engines like Google are penalizing those websites which engage in buying links from sites with a good page ranking or which allow paid links on their sites. Google awards lower search engine ranking to these websites which affects the traffic to these websites. Google uses an advanced filtering mechanism to identify websites which engage in these practices. Website managers should avoid buying links or hosting paid links on their websites in order to enjoy good search engine rankings. They should focus on getting links to websites with relevant content. Tip#2: Avoid Getting Paid or Redundant Links
  • 4. A leading Houston SEO service believes that business owners should remove spam comments or link builders on the blog page of their websites. Use plugins to prevent online marketers from posting spam comments on links on your blogs. Spam comments on the blog page can hurt the search engine ranking of a website. Check on the background of the author to verify if the person is genuine. Many people are involved in guest blogging or blog commenting with the sole aim of getting links without providing any real value to users. Tip#3: Get Rid Of Spam Comments
  • 5. Business owners should write useful content on blog posts that will benefit end users. Focus on solving issues faced by the targeted audiences through the blog content. This will appeal to the website visitors and help business owners to achieve a significant increase in website traffic. Google continues to develop complex algorithms and issues updates at regular intervals to offer relevant content to its users. This article shares many helpful tips for business owners to survive the Google Penguin 2.0 update. Tip#4: Write Blog Posts With Useful Content
  • 6. SOFTWAY SOLUTIONS 7322 Southwest Freeway, Suite 1025 Houston, TX 77074 Call Us: 281-661-3993 Email: marketing@softwaysolutions.com For Further Detail Please Contact

×