THETEAM JOE ADELMANN: Co-Founder/CEO M: 540.250.6478 E: firstname.lastname@example.org Joe was in the Air Force for almost 7 years and worked as the program manager of a software program and a developmental engineer. He instructed officer candidates at MIT and deployed to Afghanistan. He has a BS in Aerospace Engineering from Virginia Tech, an MBA from UMASS Amherst, and is completing an MPA in International Development at Harvard. JIM JABLONSKI: Co-Founder/CTO M: 808.220.5450 E: email@example.com Jim worked in the Army as a helicopter pilot, an advisor to foreign military officers, and as a company commander in charge of 300+ aviation maintenance troops. He has deployed to Iraq and Afghanistan. He has a BS in Physics with an Electrical Engineering focus from West Point and is starting an MS in Operations Research at the Air Force Institute of Technology.1|
THE PROBLEM One American dies every 15 minutes from a car accident. Motor vehicle accidents are the leading cause of death for teenagers. EVERY 10 Almost SECONDS… someone in the US enters an 1 in 3 Almost 1 in 3 Americans admit to $100 BILLION are spent on motor vehicle emergency room to be having fallen asleep at the wheel crashes each year in medical, treated for crash-related in the last year. 13.4 million have property, and productivity losses. injuries. done so once per month.2|
THE SOLUTION IS IN YOUR POCKET Zoetic’s first product is an app called NOD. NOD uses smartphones to keep drivers safe behind the wheel. It can even warn them if they are falling asleep. 1 DOWNLOAD APP Download NOD and leave it running in the background while making hands-free calls, accessing music, or using its GPS function. 2 PLACE PHONE IN CUPHOLDER Place the phone in a cup holder or mount it on the dash like a GPS to take full advantage of sleep detection. 3 START DRIVING Get audible feedback about driving habits during a drive or review driving recommendations after a trip. Receive notifications if you are braking too hard, taking turns too fast, or coasting through stop signs. Even get warned you if you start dosing off at the wheel.3|
THE SOLUTION AT YOUR FINGERTIPS There are 115 million smartphone users in the United States alone. Smartphone processors and sensors are just becoming powerful enough to make this solution possible. NOD tracks driver activity User’s are then provided with using smartphone sensors. It real-time, audible feedback detects vehicle motion and about their driving and can even monitors head position. review drives after a trip.4|
HOW IT WORKS As NOD provides real-time feedback to the driver it also analyzes driver behavior trends. Over time, these trends enable us to create an accurate picture of a driver’s risk level. GYROSCOPE Determines orientation. DATA ANALYTICS ACCELEROMETER Measures braking, accelerating, and turning incidents. GPS Processes speed and location data. VIDEO Determines drowsiness using blink duration, head nods, and pulse.5|
THE BUSINESS MODEL NOD places drivers into an online marketplace based on their risk level. Insurance companies can then compete for safe drivers. INSURERS DRIVERS ZOETIC Safe drivers reduce claim Safe drivers are offered lower Zoetic receives a percentage of payments, the largest insurance rates. reduced insurer costs. expense of insurers*.6 | *US motor insurance companies spent $8 billion in claim payments in 2010.
OTHER APPLICATIONSThe vision for Zoetic is bigger than any one product. Below are some applications ofsmart sensor technology that Zoetic plans to work on in the future. E-BOOK 3D MOBILE PAGE IMAGING & MEDICAL TURNING PRINTING SOLUTIONS Using blink detection, people can turn Using depth sensing cameras, an object Diarrhea kills 1.5 million children pages in an e-book while cooking, can be rendered in 3D and then printed Africa annually. Cell phone cameras running on a treadmill, or playing the using additive printing. can detect skin color changes to warn piano. of critical cases. FITNESS WHEELCHAIR LIE MAPPING CONTROL DETECTION Using advanced algorithms, Paraplegics can control their wheelchairs Using facial feature detection and pulse smartphone sensors can detect with blink detection on their smartphone monitoring, police units can get reliable specific fitness activities, power instead of using invasive “sip-n-puff” feedback about witness credibility. output, and calories burned. systems.7|