The document discusses how the author's short comedy film draws from conventions of existing comedy TV shows and films like Peep Show, The Inbetweeners, and Superbad. It conforms to genres like male teenage comedy but challenges expectations by using non-stereotypical actors. Audience feedback confirmed the film's similarities to popular comedies helped attract the target viewers. New media technologies were crucial throughout development, allowing research of source materials, audience surveys, production using equipment like digital cameras and iMovie, and distribution on the internet and social media.