Tourism and local economic development in england


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Presentation given by James Kennell at the 4th Biannual International Tourism Studies Association conference in Bali,Indonesia 23-25th August 2012

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  • In the United Kingdom, a coalition government was formed in the wake of the financial crisis, who began to implement not only an austerity programme that aims to remove £81bn from annual government spending (approximately 7% of the total), but also a programme of structural reforms of the public sector. Currently, the UK economy is growing at around 0.1-0.5%pa, reflecting not only the impacts of government spending cuts, but a depressed private sector.
  • Visit Britain, the national tourism body, is to be restructured as an industry-led organisation, with its (reduced) public funding matched by industry contributions and with two core responsibilities: marketing Britain overseas through a new £100 million per year industry-funded campaign and also encouraging and supporting the tourism industry to improve its productivity to make the UK more competitive as a destination. At the local level, local public sector tourism boards are being reconfigured as Destination Management Organisations (DMOs) that are industry-led and independent of the state, with variability in terms of structure and goals depending on local circumstances and business needs.
  • Tourism and local economic development in england

    1. 1. James KennellDirector, Economic Development Resource Centre Senior Lecturer in Tourism and Regeneration University of Greenwich Business School
    2. 2. • Created in 2010 after an electoral crisis• Centre-right coalition• Economic crisis driving policy
    3. 3. • Broad changes – Regional Development Agencies abolished – Local Enterprise Partnerships (LEPs) created • Tourism an early priority (Kennell & Chaperon 2010)• Tourism governance changes – Regional DMO funding cut – Restructure and cuts for national DMOs – Increased role for private sector in destination development and management
    4. 4. (Adapted from Buccelato et al 2010: 47)
    5. 5. • Post 1997 – Boosterism / Trickle-down economics – Community-level work as sustainable development – State-driven
    6. 6. “reduce the sector’sdependence on taxpayer funding” (DCMS 2011:8) Generally constrained by older models of economic development (orthodox, community) Governance restructure creates opportunities for progressive LED • Role for third sector • Local leadership
    7. 7. • “a particularly effective vehicle for regenerating run-down neighbourhoods, using relatively small amounts of new investment…festivals and cultural connections can be equally powerful…which then acts as a catalyst” (DCMS 2011: 12).• Sustainable development replaced with ‘economic sustainability’
    8. 8. New Glocalisation Eventseconomic - - models Local The end of - distinctiveness blockbusterDashboards for global attractions? markets
    9. 9. • Centre right / neoliberal government• Tourism policy reflects that….• BUT – because of the economic crisis – Localism – Role for third-sector – Private sector engagement• There are possibilities for tourism being linked to progressive LED
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