Too bigto fail?    The Queen Elizabeth II Olympic Park: too big to fail?James KennellUniversity of Greenwich
If you build it, willthey come?                        X Pre-games tourism                        X During-games tourism  ...
What works?
Winning?
“The regeneration of the Olympic Park and its role incontributing to the regeneration of East London willrequire a network...
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Too Big to Fail? The 2012 Olympic Park and the tourism legacy

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Presentation given at an Olympic Park Legacy Company event on 8th December 2011

Published in: Sports, News & Politics
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Too Big to Fail? The 2012 Olympic Park and the tourism legacy

  1. 1. Too bigto fail? The Queen Elizabeth II Olympic Park: too big to fail?James KennellUniversity of Greenwich
  2. 2. If you build it, willthey come? X Pre-games tourism X During-games tourism √ Post-games tourism (Weed 2008)
  3. 3. What works?
  4. 4. Winning?
  5. 5. “The regeneration of the Olympic Park and its role incontributing to the regeneration of East London willrequire a network of partnerships, new public fundingcommitments and the infusion and leveraging of privateresources.” (OPLC website)

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