Kennell & Mac Leod Shanghai 11.08x

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Kennell & Mac Leod Shanghai 11.08x

  1. 1. A memetic framework for conceptualising and evaluating the 2012 Cultural Olympiad James Kennell & Nikki MacLeod University of Greenwich, UK James Kennell [email_address]
  2. 2. Memetics <ul><li>A theory of cultural transmission based on the replication of cultural units, or ‘memes’ </li></ul><ul><li>Weak analogy to the gene theory of biological inheritance </li></ul><ul><li>NOT socio-biology or genetic determinism </li></ul><ul><li>An expression of ‘universal Darwinism’ </li></ul>James Kennell [email_address]
  3. 3. James Kennell [email_address]
  4. 4. Memetics and Olympism <ul><li>Universal aims of Olympism and unique cultural context of each game form a changing but coherent environment within which selection operates </li></ul><ul><li>Replication </li></ul><ul><li>Two scales: </li></ul><ul><ul><li>Inter-games </li></ul></ul><ul><ul><li>Intra-games (host nation) </li></ul></ul>James Kennell [email_address]
  5. 5. 2012 Cultural Olympiad <ul><li>4 year cultural festival </li></ul><ul><li>Recent innovation building on tradition </li></ul><ul><li>1 st national programme aims to: </li></ul><ul><ul><li>celebrate the cultural diversity of London and the UK, </li></ul></ul><ul><ul><li>inspire and involve young people </li></ul></ul><ul><ul><li>generate a positive legacy </li></ul></ul>James Kennell [email_address]
  6. 6. 2012 Cultural Olympiad <ul><li>Opening and closing ceremonies </li></ul><ul><li>Major national projects </li></ul><ul><li>UK-wide cultural festival </li></ul>James Kennell [email_address]
  7. 7. Grey literature review <ul><li>Grey literature refers to documents that are not commercially published and usually incorporate reports, policy documents, local and national government documents, conference proceedings and other publications </li></ul><ul><li>Content analysis methodology </li></ul>James Kennell [email_address]
  8. 8. LOCOG London Cultural Consortium Central London Sub Region (Creative Offer 2012) Mayor of London London Assembly London Councils 5 Host Boroughs Network 2008-2012 Culture and Creativity Advisory Forum MLA English Heritage DCMS House of Commons Culture, Media and Sport Committee Cultural Olympiad Action Group Podium Voluntary Arts Network Archives, Libraries and Museums London Arts Council England South West England Development Agency Croydon Council Yorkshire Gold Coventry and Warwickshire 2012 opportunities group Derbyshire 2012 games management group North West Regional Development Agency South East of England Development Agency South East of England Regional Assembly Youth Music UK South East of England 2012 partnership
  9. 9. The Cultural Olympiad memeplex James Kennell [email_address] Educational benefit Tourism benefit Social benefit Developing institutional frameworks Cultural development Cultural Olympiad
  10. 10. Emerging structure(s) UK 3 Nations and 9 regions 5 host boroughs London James Kennell [email_address] Memetic transmission Formality Independent Informal Formal
  11. 11. Predictions <ul><li>A. That certain memes will be better adapted to the Cultural Olympiad environment than others </li></ul><ul><li>Tourism benefit </li></ul><ul><li>Social benefit </li></ul><ul><li>B. That these memes will be replicated at all levels of the Cultural Olympiad structure, including in the post games evaluative period. </li></ul>James Kennell [email_address]
  12. 12. Methodology <ul><li>4-year multiple-embedded case study research project </li></ul><ul><li>London Borough of Greenwich </li></ul><ul><li>Canterbury </li></ul><ul><li>Durham </li></ul><ul><li>World Heritage sites </li></ul><ul><li>Mix of theoretical and literal replication </li></ul>James Kennell [email_address]
  13. 13. Methodology <ul><li>Mixed-methods approach </li></ul><ul><ul><li>Meme frequency analysis </li></ul></ul><ul><ul><li>Mapping of delivery networks and relationships </li></ul></ul><ul><ul><li>Interviews with key informants </li></ul></ul><ul><ul><li>Meta-evaluation of evaluative frameworks </li></ul></ul>James Kennell [email_address]
  14. 14. Research impacts <ul><li>Memetics </li></ul><ul><ul><li>Theory-testing </li></ul></ul><ul><ul><li>Cultural policy-appropriate methodology </li></ul></ul><ul><li>Olympism / Olympic studies </li></ul><ul><ul><li>New understanding of the transmission of Olympic values </li></ul></ul><ul><ul><li>Increased understanding of the mechanics of Olympic policy / programming development </li></ul></ul><ul><ul><li>1 st longitudinal study of the Cultural Olympiad </li></ul></ul>James Kennell [email_address]

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