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After the crisis

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A presentation on the future of cultural tourism and cultural regeneration in Europe

A presentation on the future of cultural tourism and cultural regeneration in Europe

Published in: Business, Economy & Finance

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  • 1. After the crisis: Cultural tourism and urban regeneration in Europe James Kennell University of Greenwich, UK
  • 2. 1997 – The Guggenheim Museum, Bilbao, Spain 2011, Turner Contemporary, Margate, UK 3 decades of high-profile cultural regeneration in Europe
  • 3. Cultural regeneration Supply side drivers Private Investment State Investment Cultural Production Demand side driver Cultural Tourism Cultural tourism has provided consumers for cultural regeneration projects
  • 4. Cultural regeneration Supply side drivers Private Investment State Investment Cultural Production Demand side driver Cultural Tourism Cultural tourism has provided consumers for cultural regeneration projects✗ ✗ ?✗ ✔
  • 5. €250m public funding Contributions from RDA, local government, EU 2002 – 2007 30% year-on-year tourism growth
  • 6. 75% of €700m project came from the private sector European Capital of Culture 2004 La Piscine Palias de Beaux Arts New cultural hubs in former textiles manufacturing buildings Knowledge industry growth 15% of all new jobs high- tech 60 research laboratories
  • 7. Undervaerket Creative space Jewelers, metalworkers, artists, textiles, printers Ethnic and migrant businesses Job creation Training Education Integration
  • 8. European tourist arrivals dropped by 9% in 2009 and 10% in 2010 2010-11 +4% 2012-12 +3% Limited recovery Low cost destinations Events Inbound Depressed internal (EU) & domestic markets
  • 9. Cultural regeneration Supply side drivers Private Investment State Investment Cultural Production Demand side driver Cultural Tourism Cultural production continues to drive post-crisis cultural regeneration✗ ✗ ?✗ ✔
  • 10. People’s Republic of Stoke’s Croft Activists, artists, residents, visitors, individuals No public funding No corporate investment Local ownership Successes Festivals Renovation Social Enterprise
  • 11. Challenges for policy makers Bottom up is unpredictable Partnership working is complicated Informal structures Anti-state? Anti-corporate? Anti-tourism? “Each Story of regeneration begins with poetry and ends with real estate” (Kunzmann 2004)

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