You Tube and Social Media

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Presentation on YouTube marketing

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You Tube and Social Media

  1. 1. YouTube and Social Media James Fell The Social Media Academy
  2. 2. YouTube Stats35 hours of video content is uploaded every minute70% of traffic comes from outside the USOver 2 billion are viewed on a daily basisThe base age demographic is 18-54More than half the videos uploaded to YouTube havebeen either rated or commented by user
  3. 3. Before we go on…
  4. 4. Social Media Audit – Travel Brands13849Average video views per 639 company Average subscription to YouTube channels British Airways Thomson Holidays KLM 24,910 Key Performers on YouTube Total subscription to YouTube channels
  5. 5. Ideas for creating engaging content…
  6. 6. #1Adverts
  7. 7. #2Video as a Story
  8. 8. #3Is it really funny!?
  9. 9. #4 CreatingTestimonials
  10. 10. #5Behind the Scenes
  11. 11. #6Share with your community
  12. 12. #7News & Events
  13. 13. #8CompanyMilestones
  14. 14. #9Instructional
  15. 15. #10Video as amechanic
  16. 16. Now you’ve made your video…
  17. 17. Keywords & SEO• Got a keyword strategy? Use it!• Write copy based on this• PlaceURL links within your description• Add the videos to categories• Add tags that complement your keywords• Whats your username?
  18. 18. Comments
  19. 19. Annotations
  20. 20. Build your following…
  21. 21. Learn from your users and make things better…
  22. 22. YouTube Insights Community Engagement Audience Attention Views & Popularity Demographics Discovery
  23. 23. Its more than just YouTube…
  24. 24. Whats next to come…
  25. 25. My thoughts to the future…Better Quality & Faster VideoSimpler Video EditGoogle+ and Google Searches“Review Economy”Greater Social Media IntegrationChallenging Traditional Media?
  26. 26. Thanks for your time… James Felljames.fell@thesocialmediaacademy.co.uk 07590 571 361

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