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Me Inc. Personal Brands In The Digital Age
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Me Inc. Personal Brands In The Digital Age

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James Burnes shares how personal brands are quickly becoming a critical asset for upwardly mobile professionals who seek to quickly move up in their careers. ...

James Burnes shares how personal brands are quickly becoming a critical asset for upwardly mobile professionals who seek to quickly move up in their careers.

This presentation showcases how to develop your personal brand and provides an insight into why it matters.

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  • Logos are not brands. ®
  • Personal brands, are in part, your audience’s perception of you.
  • You do not control your brand. Your brand is determined by those around you who know and experience you in their various interactions. You can only influence your brand.
  • Every place you go, the actions and things you do and say help others form an opinion of you and influence your overall brand.
  • We see ourselves clearly, but the collection of perceptions about who we are and what we stand for is muddled.
  • We want to showcase the size of the network as being large

Me Inc. Personal Brands In The Digital Age Presentation Transcript

  • 1. Me, Inc. The Power of a Personal Brand In the Digital Age
  • 2. 317-512-3612 @jamesburnes [email_address] James W. Burnes Senior Digital Strategist Founder CEO
  • 3.  
  • 4. What is a brand?
  • 5.  
  • 6.  
  • 7. The Personal Brand Builder
    • Who do others perceive me to be?
    • How do I want others to describe me?
    • Who is my audience and what do they expect?
    • What is my highest aspiration?
    • What unique skills or experience do I have?
    • What makes my “competition” have more value? Should I compete, or shift approaches?
  • 8. Who controls your brand?
  • 9.  
  • 10.  
  • 11.  
  • 12. What causes this confusion? No Strategy, Plan, or Commitment
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19. Size Matters
  • 20. But leveraging it matters most
  • 21.
    •  
    9 RULES FOR PERSONAL BRANDING SUCCESS
  • 22. Rule #1 Define Your Personal Brand
  • 23. Rule #2 Clearly define your goals (And stick to them)
  • 24. Rule #3 Get Your Own Site
  • 25. What should your personal site include?
    • Personal brand statement (executive summary)
    • All possible contact options
    • Blog, if part of your strategy
    • Biography
    • Resume
  • 26. Rule #4 Leverage social media
  • 27. Rule #5 All Content Must Pass the Five Finger Filter Mother Priest Boss Customers Competition
  • 28. Rule #6 Demonstrate experience through sharing knowledge, ideas and insight
  • 29.  
  • 30. Rule #7 Make others around you look good.
  • 31. Rule #8 Ride the coat-tails of those you aspire to be like and find ways to connect with them.
  • 32. Rule #9 Listen More Than You Speak. Respond Frequently & Win!
  • 33. Any questions?
  • 34. How will you activate your online presence and take ownership of your personal brand to spark your career?
  • 35. A few words of advice…
  • 36. Perception is reality when it comes to your personal brand
  • 37. Passion is more viral than ambition and passion can’t be faked.
  • 38. Aspire For The Right Things
  • 39. Good luck!
  • 40. 317-512-3612 @jamesburnes www.jamesburnes.com James W. Burnes Senior Digital Strategist Founder CEO