Is Social Media A Skill Set Or A Career Path?

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Can you advance your career with social media by making it part of your skills and experiences or as using it to create a career path. James Burnes, founder and principal of Project Brilliant, presents to the Social Media Breakfast of Bellingham, WA.

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Is Social Media A Skill Set Or A Career Path?

  1. 1. Social Media<br />a skill set or a career Path?<br />Social Media Breakfast – Bellingham 2010<br />
  2. 2. James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopia<br />
  3. 3. To: 50500<br />Message:<br />jamesburnes<br />
  4. 4. #SMBellingham<br />#jamesburnesisawesome<br />
  5. 5. Let’s Interact Right Now<br />This is a networking event!<br />
  6. 6. Why are you here?<br />A moment of truth…<br />
  7. 7. We will attempt to answer the following Q’s:<br />Is social media a skill set or a career path?<br />What role does social media play in my career?<br />Can I be a social media guru? Should I be?<br />
  8. 8. To look forward, we must look back.<br />
  9. 9. Social Media Milestones<br />March 2009,<br />Nielsen study Reveals social media more popular than email<br />MySpace.com<br />launches<br />Twitter Launches<br />Personal ‘free’ web pages debut<br />Facebook Launches<br />1997<br />2005<br />1999<br />2003<br />2009<br />1995<br />2001<br />2007<br />Blogware begins to take off<br />Ning Launches<br />YouTube launches<br />Message boards for geeks everywhere<br />Mass media starts focusing on “User Generated Content”<br />
  10. 10.
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  12. 12. Is this really a career path?<br />We must ask ourselves<br />
  13. 13. Social Media “Career” Prediction<br />2012<br />2011<br />2008<br />Today<br />2009<br />
  14. 14.
  15. 15. The social media skill set, combined with a strong personal brand, will see success.<br />
  16. 16. What is a brand?<br />
  17. 17.
  18. 18. The Personal Brand Builder<br /><ul><li>Who do others perceive me to be?
  19. 19. How do I want others to describe me?
  20. 20. Who is my audience and what do they expect?
  21. 21. What is my highest aspiration?
  22. 22. What unique skills or experience do I have?
  23. 23. What makes my “competition” have more value? Should I compete, or shift approaches?</li></li></ul><li>Who controls your brand?<br />
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  27. 27. What causes this confusion?<br />No Strategy, Plan, or Commitment<br />
  28. 28.
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  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34. SizeMatters<br />
  35. 35. But leveraging it matters most<br />
  36. 36. 9 RULES<br /> <br />FOR PERSONALBRANDING SUCCESS<br />
  37. 37. Rule #1<br />Define Your Personal Brand<br />
  38. 38. Rule #2<br />Clearly define your goals<br />(And stick to them)<br />
  39. 39. Rule #3<br />Get Your Own Site<br />
  40. 40. What should your personal site include?<br />Personal brand statement (executive summary)<br />All possible contact options <br />Blog, if part of your strategy <br />Biography<br />Resume<br />
  41. 41. Rule #4<br />Leverage social media<br />
  42. 42. Rule #5<br />All Content Must Pass the Five Finger Filter<br />Competition<br />Mother<br />Boss<br />Priest<br />Customers<br />
  43. 43. Rule #6<br />Demonstrate experience through sharing knowledge, ideas and insight<br />
  44. 44.
  45. 45. Rule #7<br />Make others around you look good.<br />
  46. 46. Rule #8<br />Ride the coat-tails of those you aspire to be like and find ways to connect with them.<br />
  47. 47. Rule #9<br />Listen More Than You Speak. Respond Frequently & Win!<br />
  48. 48. Any questions?<br />
  49. 49. How will youactivate your online presence and takeownership of your personal brand to spark your career?<br />
  50. 50. A few words of advice…<br />
  51. 51. Perception is realitywhen it comes to your personal brand<br />
  52. 52. Passion is more viral than ambitionand passion can’t be faked.<br />
  53. 53. Aspire For The Right Things<br />
  54. 54. Good luck!<br />
  55. 55. Thank you!!!James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopiajames.burnes@projectbrilliant.comCell: 317-512-3612<br />

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