Internet Transformation <ul><li>Launching A New Digital Venture </li></ul>JAMES BURNES, PROJECT BRILLIANT
James Burnes Principal & Founder, Project Brilliant CEO & Founder, Mobiltopia @jamesburnes @ProjBrilliant @mobiltopia JAME...
Are we in a time for evolution or transformation?
“ The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack We...
 
2001 2005 2009 2012
 
5   channels
Millions  of “channels”
Control  what people see
Everyone has a  voice
INFORMATION AGE
INTERCONNECTED AGE
Our future customers are surrounded by influencers
Trust has transitioned to the Internet JAMES BURNES, PROJECT BRILLIANT Source: Nielsen Global Online Consumer Survey, Apri...
JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
Mobile Broadband Use Will Exceed Fixed Broadband in 2010 Globally 2006 2008 2010 2012 Mobile Broadband Subscriptions Fixed...
More Than Half of All Phone Sold Will Be “Smart” By 2011 1999 2005 2007 2009 2001 2003 2011 33% 51%
 
 
We are living in an  always on, everywhere connected   culture.
How do we identify opportunities for digital transformation?
JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
Youth does not = innovation
Senior management  does not = innovation
 
What if access to information we hold closely to our chest is free?
How would 24/7 accessibility to our services or products change our model?
What if everyone knows our prices and costs?
What would we sell if a 50% margin were required?
What if Wal-mart sold our product or service?
Can we create a subscription based service?
What software or IT solutions have we created for internal purpose that may have outside use?
What if our existing products or services were outlawed?
How do we put together a team to tackle a new venture?
JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
JAMES BURNES, PROJECT BRILLIANT
JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
How do we structure a venture within the organization?
 
 
Pitfalls to avoid in the early days of the digital launch!
Don’t force a new venture into your business.  Let your team take it to the rest of the company JAMES BURNES, PROJECT BRIL...
Expect the same level of ROI, reporting and accountability.
 
Don’t hire enthusiasm; hire work ethic and commitment.
 
K.I.S.S
 
Be Agile! <ul><li>Fast, furious development </li></ul>JAMES BURNES, PROJECT BRILLIANT
Questions or Observations? JAMES BURNES, PROJECT BRILLIANT
Good luck! JAMES BURNES, PROJECT BRILLIANT
James Burnes Principal & Founder Project Brilliant CEO & Founder Mobiltopia @jamesburnes @ProjBrilliant @mobiltopia CELL: ...
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Internet Transformation: Launching A New Digital Business Venture Inside Your Organization

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How do you start the process of launching a new digital business venture within your organization? This presentation, with James Burnes, founder and Principal for Project Brilliant, addresses the factors impacting businesses in this Digital Age and the processes it takes to launch a new digital venture.

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  • Engaged customers want to know…
  • Slide 1 : image: door to door encyclopedia salesman, or selling vacuums &amp;quot;selling is different.  the model has changed.  it has profoundly and permanently altered.  the days as a sales person as information agent are over. &amp;quot;the economy will continue to force it to change.&amp;quot; (then transition to economy)‏
  • Show lots of figures to imply a crowd with one a different color or unique eye-catching shape
  • Engaged customers want to know…
  • Engaged customers want to know…
  • Engaged customers want to know…
  • Engaged customers want to know…
  • Internet Transformation: Launching A New Digital Business Venture Inside Your Organization

    1. 1. Internet Transformation <ul><li>Launching A New Digital Venture </li></ul>JAMES BURNES, PROJECT BRILLIANT
    2. 2. James Burnes Principal & Founder, Project Brilliant CEO & Founder, Mobiltopia @jamesburnes @ProjBrilliant @mobiltopia JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
    3. 3. Are we in a time for evolution or transformation?
    4. 4. “ The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch
    5. 6. 2001 2005 2009 2012
    6. 8. 5 channels
    7. 9. Millions of “channels”
    8. 10. Control what people see
    9. 11. Everyone has a voice
    10. 12. INFORMATION AGE
    11. 13. INTERCONNECTED AGE
    12. 14. Our future customers are surrounded by influencers
    13. 15. Trust has transitioned to the Internet JAMES BURNES, PROJECT BRILLIANT Source: Nielsen Global Online Consumer Survey, April 2009  Recommendations from people known 90%  Consumer opinions posted online 70%  Brand websites 70%  Editorial content (e.g. newspaper article) 69%  Brand sponsorships 64%  TV 62%  Newspaper 61%  Magazines 59%  Billboards / outdoor advertising 55%  Radio 55%  Emails signed up for 54% 
    14. 16. JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
    15. 17. Mobile Broadband Use Will Exceed Fixed Broadband in 2010 Globally 2006 2008 2010 2012 Mobile Broadband Subscriptions Fixed Broadband Subscriptions Source: Ovum, Strategy Analytics, Ericsson
    16. 18. More Than Half of All Phone Sold Will Be “Smart” By 2011 1999 2005 2007 2009 2001 2003 2011 33% 51%
    17. 21. We are living in an always on, everywhere connected culture.
    18. 22. How do we identify opportunities for digital transformation?
    19. 23. JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
    20. 24. Youth does not = innovation
    21. 25. Senior management does not = innovation
    22. 27. What if access to information we hold closely to our chest is free?
    23. 28. How would 24/7 accessibility to our services or products change our model?
    24. 29. What if everyone knows our prices and costs?
    25. 30. What would we sell if a 50% margin were required?
    26. 31. What if Wal-mart sold our product or service?
    27. 32. Can we create a subscription based service?
    28. 33. What software or IT solutions have we created for internal purpose that may have outside use?
    29. 34. What if our existing products or services were outlawed?
    30. 35. How do we put together a team to tackle a new venture?
    31. 36. JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
    32. 37. JAMES BURNES, PROJECT BRILLIANT
    33. 38. JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
    34. 39. How do we structure a venture within the organization?
    35. 42. Pitfalls to avoid in the early days of the digital launch!
    36. 43. Don’t force a new venture into your business. Let your team take it to the rest of the company JAMES BURNES, PROJECT BRILLIANT
    37. 44. Expect the same level of ROI, reporting and accountability.
    38. 46. Don’t hire enthusiasm; hire work ethic and commitment.
    39. 48. K.I.S.S
    40. 50. Be Agile! <ul><li>Fast, furious development </li></ul>JAMES BURNES, PROJECT BRILLIANT
    41. 51. Questions or Observations? JAMES BURNES, PROJECT BRILLIANT
    42. 52. Good luck! JAMES BURNES, PROJECT BRILLIANT
    43. 53. James Burnes Principal & Founder Project Brilliant CEO & Founder Mobiltopia @jamesburnes @ProjBrilliant @mobiltopia CELL: 317.512.3612 [email_address] JAMES BURNES, PROJECT BRILLIANT SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER

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