How Obama Won Using Digital and Social Media

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16 comments

Comments 1 - 10 of 16 previous next Post a comment

  • + PauloFava PauloFava 4 months ago
    Hi, James. Would you please send me a copy of this presentation to paulofava@gmail.com? Thank´s a lot
  • + maha.ks maha.ks 4 months ago
    It is perfectly fine not to allow download, i understand.. .but pls let users know in the beginning itself so that they dont waste time in gng through the entire download process only to know it is not available for download.
  • + wwwbaba wwwbaba 4 months ago
    hi,

    can I have a copy of the presentation in a .ppt format for something equivalent mailed at t.ashish@hcl.in or ashish.bly@hcl.in
  • + mychentw Michelle Chen 5 months ago
    Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.
  • + watsa watsa 6 months ago
    that great I’m a student from Thailand and I’m studying about Obama use New Media in campaign. thank you for your information.
  • + Wallyballoo Walter Jennings 8 months ago
    Great - how do I get a .ppt?
  • + makinamin A. Larouz 9 months ago
    Great presentation guys. keep the good work.
    Makin
  • + michaelgcohen Michael Cohen 9 months ago
    Great presentation, terrific communication. Any possibility of a ppt or pdf version?
  • + ddelpopolo Denielle DelPopolo 9 months ago
    This is so comprehensive. The metrics between Obama and McCain’s social media campaigns are great. Could I please have a download of this PPT? I’m trying to introduce social media at my company and the metrics and strategy of his campaign would be very powerful in illustrating the true power of social media.

    THANK YOU!!! Well done!
  • + YourObamaUpdate YourObamaUpdate 9 months ago
    Well Done!
    http://yourobamaupdate.blogspot.com/

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Notes on slide 1

Welcome to Election 2008.

187 Favorites & 1 Group

How Obama Won Using Digital and Social Media - Presentation Transcript

  1.  
  2. Welcome C HRIS K ATTERJOHN Publisher Indianapolis Business Journal IBJ.com
  3.  
  4. Who are we? James Burnes VP Development and Strategy Colin Vaughan Marketing Strategist, Obama Get Out The Vote Captain
  5.  
  6.  
  7. the Obama Campaign Showed Us About the Power of Digital and Social Media 12 Business Lessons
  8. How do you get people to invest in your products or services when they..
    • have never heard of you
    • don’t have any affinity to you
    • don’t live near you
    • have no reason to listen to you when you speak
    • have other, more familiar options offering similar goods or services?
  9. How did this guy…
  10. … become this guy
  11. His aspirations exceeded his present path
  12. You have to know your GOALS
  13. And build the proper STRATEGY
  14. You cannot afford to EXPERIMENT
  15. If you want to OUTMANUEVER
  16. If you want to OUTWIT
  17. If you want to WIN
  18. GOALS
  19.  
  20. THIS IS NOT ABOUT YOU
  21. IT’S ABOUT YOUR CONSUMER
  22. ? What is your unique selling proposition?
  23. Obama’s Campaign pictured this as their competition More of the same versus change
  24. Not just talk change, be change
  25. Goals > Strategy > Tactics
  26. Integrate the Internet into everything we do; make the web the hub of our operations Strategy:
  27. Be grassroots; think at the individual consumer’s level Strategy:
  28. Create and maintain connections, big and small, to make consumers part of our mission   Strategy:
  29. Who’s on your TEAM
  30. Goals > Strategy > Tactics
  31. A centralized customer database is the difference between marketing wisely and marketing poorly Lesson #1:
  32. A centralized database of every voter
  33. Social Networks leverage vast audiences quickly Lesson #2:
  34.  
  35. Only three are a ‘must’ right now
    • 3.3 million friends
    • More than 500 groups
    • 300 + applications
  36.  
  37.  
    • Facebook Obama: 2,379,102 supporters McCain: 620,359 supporters Obama has 380% more supporters than McCain
    • MySpace Obama: Friends: 833,161 McCain: Friends: 217,811 Obama has 380% more supporters than McCain
    Quick stats, amazing facts
  38. Quick stats, amazing facts
    • 5 million supporters on social networking and multimedia sharing sites.
    • More than 15 different social networks actively participated in
  39. YouTube is a powerful tool to spread your message Lesson #3:
  40.  
  41. Quick stats, amazing facts
    • 139,000 different Obama related clips uploaded, 1,800 ‘official’ clips.
    • More than 14.7 million hours of Obama related clips have been viewed
    • “ Yes We Can” Music Video viewed more than 14.2 million times
    • 15 videos viewed more than 1 million times
  42. Quick stats, amazing facts
    • Obama: 1792 videos uploaded since Nov 2006, Subscribers: 114,559 (uploads about 4 a day), Channel Views: 18,413,110
    • McCain: 329 videos uploaded since Feb 2007 (uploads about 2 a day), Subscribers: 28,419, Channel Views: 2,032,993
    • Obama has 403% more subscribers than McCain
    • Obama has 905% more viewers than McCain
  43.  
  44.  
  45. No sale is too small in generating a relationship with the consumer Lesson #4:
  46. Quick stats, amazing facts
    • 3 million online donors.
    • 6.5 million online donations adding up to more than $500 million.
    • Of the 6.5 million donations, 6 million were in amounts of $100 or less.
    • The average online donation was $80, and gave more than once.
  47.  
  48. Targeted email marketing can generate quick cash with the proper message Lesson #5:
  49. Quick stats, amazing facts
    • More than 1 billion e-mails sent
    • 7,000 different messages, targeted to specific audiences
  50.  
  51.  
  52. A self-managed social network can succeed if it fills a void Lesson #6:
  53. my.barackobama.com
  54. my.barackobama.com
  55. Quick stats, amazing facts
    • 2 million+ profiles created on the  MyBarackObama.com  social network
    • 200,000 offline events were planned on the site
    • Approx. 400,000 blog posts were written
    • More than 35,000 volunteer groups were created
    • 70,000 people raised $30 million on their personal fundraising pages
  56. Microsites on niche topics can generate audience exposure that you’d otherwise miss Lesson #7:
  57. VoteForChange.com
  58.  
  59. SEM is critical and targeted online banner advertising can draw a huge response Lesson #8:
  60.  
  61. SEM Keyword Overlap
  62.  
  63.  
  64. Mobile applications engage your audience anytime, anywhere Lesson #9:
  65.  
  66. Quick stats, amazing facts
    • 1 million+ people signed up for text message alerts
    • Supporters received 3 text messages on election day alone
    • On E-day Obama used texting to coordinate field organizers with HQ.
  67. Twitter enables quick notification to audiences Lesson #10:
  68.  
  69. Quick stats, amazing facts
    • Obama: @barackobama has 112,474 followers
    • McCain: @JohnMcCain has 4,603 followers
    • Obama has 240 times more followers in Twitter than McCain
  70. Blogging creates an image of expertise when properly executed Lesson #11:
  71. The Obama Blog
  72.  
  73. When transactions are expected, don’t give the consumer any excuse not to buy Lesson #12:
  74.  
  75. Quick stats, amazing facts
    • Upwards of 13 million addresses were captured
    • Approximately 1 million mobile phone numbers collected
  76. Outcomes: The most effective marketing campaign ever conducted
  77. OUTCOMES
    • 200,000 supporter organized events
    • 3 million phone calls in the final 4 days
    • 3 million + donors
    • 6.5 million donations
    • 6 million which were $100 or less
    • $100 million online in September alone
    • $500 million were raised online
    • $639 million total
  78.  
  79.  
  80.  
  81. What will the future bring?
  82.  

+ James BurnesJames Burnes, 10 months ago

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