Connecting And Engaging - Business Strategy For The Interconnected Age

CONNECTING& ENGAGING
BUSINESS STRATEGY FOR THE INTERCONNECTED AGE
SOCIAL MEDIA CONFERENCE NW – MT. VERNON 2010

James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopia

To: 50500
Message:
jamesburnes

#smconfNW
#JamesBurnesRocks

Let’s Interact Right Now
This is a networking event!

Do you really want to engage and connect?

Social Media Milestones
March 2009,
Nielsen study Reveals social media more popular than email
MySpace.com
launches
Twitter Launches
Personal ‘free’ web pages debut
Facebook Launches
1997
2005
1999
2003
2009
1995
2001
2007
Blogware begins to take off
Ning Launches
YouTube launches
Message boards for geeks everywhere
Mass media starts focusing on “User Generated Content”

Do you have a strategy?

Stand up if…
Your business has a presence on Facebook, Twitter, YouTube and/or….
Your business has a designated person or team responsible for social media.
Your staff understands how social media is being used by the organization.
You have a written strategic document that defines what you are doing on social media.

Do you have a strategy?
(Or are you just executing tactics?)

WHY STRATEGY FIRST?
Aligning the organization

No common goals or coordination

A communicated strategy results in alignment of purpose and execution.

Your strategy must align with your brand
Who Are We?

What is a brand?

Brand = The Experience

Who controls your brand?

What causes this confusion?
No Strategy, Plan, or Commitment

What causes this confusion?
We experiment.

How Do We Develop Strategy?
Segments that matter

#1. What are our goals?

#2. Who is our audience?

Don’t make me tweet about this!

#4. What do they want?

#5. Where do they go?

#6. Who is our talent?

#7. What are our milestones & key events?

#8. How will mobile accessibility to social media impact you?

51%
33%
1999
2005
2007
2009
2001
2003
2011
More Than Half of All Phone Sold Will Be “Smart” By 2011

#9. Do you need your own social platform?

What MIGHT Our Strategy Be?
A few ideas

Strategy: Make our organization more personable and less corporate.

Strategy: Give prospective customers more exposure to what it’s like to do business with us.

Strategy: Move excess inventory through special offers and deals

Strategy: Drive referrals by making it easy for our fans spread the word.

Strategy: Recruit the best talent by showcasing our staff’s work and the lifestyle we live.

Strategy: Delivery easy ways for customers and prospects to share their product ideas.

Social media will not succeed as a marketing strategy!

Every department should contribute.

Strategy

How Do We MOVE FROM PLAN TO ACTION?
A few ideas

Do we bring in an outside guru
to help our team move quickly?

Develop the tactical plan with those who will actually execute it.

Your (WRITTEN) Plan Will Include:
Audience Definition and segmentation
Clearly defined strategies
Tactical approach (which platforms, what we’ll do there, what tools we use, etc.)
A budget
Defined goals and metrics
Scheduled reviews.

Let your ambassadors take it to the rest of the company.

To succeed, make the mantra about engaging and connecting, not selling.

To succeed, you must lead it from the top and build a culture of engaged, connected employees.

To succeed, you must commit.

Good luck!

Thank you!!!James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopiajames.burnes@projectbrilliant.comCell: 317-512-3612

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Connecting And Engaging - Business Strategy For The Interconnected Age

by James Burnes on Mar 27, 2010

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