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Connect. Compete. Digital Strategy for an Interconnected Age.
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Connect. Compete. Digital Strategy for an Interconnected Age.

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James Burnes, Senior Digital Strategist & Principal of Project Brilliant, speaks to a need for digital strategy and how organizations must shift to compete in an always on, always connected society.

James Burnes, Senior Digital Strategist & Principal of Project Brilliant, speaks to a need for digital strategy and how organizations must shift to compete in an always on, always connected society.

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Connect. Compete. Digital Strategy for an Interconnected Age. Connect. Compete. Digital Strategy for an Interconnected Age. Presentation Transcript

  • DIGITAL
    STRATEGY
    FOR THE INTERCONNECTED AGE
  • Today’s Objectives
    How is the Internet impacting your overall business strategy?
    How must your business shift to compete?
    Whatopporunitiesare you leaving on the table?
  • Are we in a time for evolution or transformation?
  • “The rate of internal change must be greater than the rate of external change, or the company will fall behind”- Jack Welch
  • 2012
    2005
    2001
    2009
  • 5channels
  • Millions of “channels”
  • Control what people see
  • Everyone
    has a voice
  • INFORMATION
    AGE
  • INTERCONNECTED
    AGE
  • Our future customers are surrounded by influencers
  • Trust has transitioned to the Internet
    Source: Nielsen Global Online Consumer Survey, April 2009 
    JAMES BURNES, PROJECT BRILLIANT
  • SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
    JAMES BURNES, PROJECT BRILLIANT
  • Mobile Broadband Use Will Exceed Fixed Broadband in 2010 Globally
    Mobile Broadband
    Subscriptions
    Fixed Broadband
    Subscriptions
    2006
    2008
    2010
    2012
    Source: Ovum, Strategy Analytics, Ericsson
  • 51%
    33%
    1999
    2005
    2007
    2009
    2001
    2003
    2011
    More Than Half of All Phone Sold Will Be “Smart” By the end of 2011
  • We are living in an always on, everywhere connectedculture.
  • How do we identify opportunities for digital transformation?
  • SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
    JAMES BURNES, PROJECT BRILLIANT
  • I don’t care if that’s the way you’ve always done things!
  • Youth does not = innovation
  • Senior management does not = innovation
  • What if access to information we hold closely to our chest is free?
  • How would 24/7 accessibility to our services or products change our model?
  • What if everyone knows our prices and costs?
  • What would we sell if a 50% margin were required?
  • What if Wal-mart sold our product or service?
  • Can we create a subscription based service?
  • What software or IT solutions have we created for internal purpose that may have outside use?
  • How do we put togethera team to develop a
    digital strategy?
  • SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
    JAMES BURNES, PROJECT BRILLIANT
  • JAMES BURNES, PROJECT BRILLIANT
  • SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER
    JAMES BURNES, PROJECT BRILLIANT
  • WHY STRATEGY FIRST?
    Aligning the organization
  • No common goals or coordination
    Risk without purpose
    =
  • A communicated strategy results in alignment of purpose and execution.
  • Your strategy must align with your brand & mission
    Who Are We?
  • How do we structure a digital strategy within our organization?
  • Strategy
  • Pitfalls to avoid in the early days of the digital launch!
  • Don’t force it into your business. Let your team take it to the rest of the company
    JAMES BURNES, PROJECT BRILLIANT
  • Expect the same level of ROI, reporting and accountability.
  • Don’t hire enthusiasm; hire work ethic and commitment.
  • K.I.S.S
  • Be Agile!
    JAMES BURNES, PROJECT BRILLIANT
  • Your (WRITTEN) Plan Will Include:
    Audience Definition and segmentation
    Clearly defined strategies
    Tactical approach (which platforms, what we’ll do there, what tools we use, etc.)
    A budget
    Defined goals and metrics
    Scheduled reviews.
  • Questions orObservations?
    JAMES BURNES, PROJECT BRILLIANT
  • Develop the tactical plan with those who will actually execute it.
  • To succeed, you must lead it from the top and build a culture of engaged, connected employees.
  • To succeed, you must commit.
  • How will you innovate for a digital age?
  • I can help you accelerate your initiatives.James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopiajames.burnes@projectbrilliant.comCell: 317-512-3612
  • James BurnesPrincipal & Senior Digital Strategist, Project BrilliantCEO & Mobile Strategist, Mobiltopiawww.projectbrilliant.com