Connect. Compete. Digital Strategy for an Interconnected Age.

DIGITAL
STRATEGY
FOR THE INTERCONNECTED AGE

Today’s Objectives
How is the Internet impacting your overall business strategy?
How must your business shift to compete?
Whatopporunitiesare you leaving on the table?

Are we in a time for evolution or transformation?

“The rate of internal change must be greater than the rate of external change, or the company will fall behind”- Jack Welch

2012
2005
2001
2009

5channels

Millions of “channels”

Control what people see

Everyone
has a voice

INFORMATION
AGE

INTERCONNECTED
AGE

Our future customers are surrounded by influencers

Trust has transitioned to the Internet
Source: Nielsen Global Online Consumer Survey, April 2009
JAMES BURNES, PROJECT BRILLIANT

SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER

Mobile Broadband Use Will Exceed Fixed Broadband in 2010 Globally
Mobile Broadband
Subscriptions
Fixed Broadband
Subscriptions
2006
2008
2010
2012
Source: Ovum, Strategy Analytics, Ericsson

51%
33%
1999
2005
2007
2009
2001
2003
2011
More Than Half of All Phone Sold Will Be “Smart” By the end of 2011

We are living in an always on, everywhere connectedculture.

How do we identify opportunities for digital transformation?

I don’t care if that’s the way you’ve always done things!

Youth does not = innovation

Senior management does not = innovation

What if access to information we hold closely to our chest is free?

How would 24/7 accessibility to our services or products change our model?

What if everyone knows our prices and costs?

What would we sell if a 50% margin were required?

What if Wal-mart sold our product or service?

Can we create a subscription based service?

What software or IT solutions have we created for internal purpose that may have outside use?

How do we put togethera team to develop a
digital strategy?

WHY STRATEGY FIRST?
Aligning the organization

No common goals or coordination
Risk without purpose
=

A communicated strategy results in alignment of purpose and execution.

Your strategy must align with your brand & mission
Who Are We?

How do we structure a digital strategy within our organization?

Strategy

Pitfalls to avoid in the early days of the digital launch!

Don’t force it into your business. Let your team take it to the rest of the company

Expect the same level of ROI, reporting and accountability.

Don’t hire enthusiasm; hire work ethic and commitment.

K.I.S.S

Be Agile!

Your (WRITTEN) Plan Will Include:
Audience Definition and segmentation
Clearly defined strategies
Tactical approach (which platforms, what we’ll do there, what tools we use, etc.)
A budget
Defined goals and metrics
Scheduled reviews.

Questions orObservations?

Develop the tactical plan with those who will actually execute it.

To succeed, you must lead it from the top and build a culture of engaged, connected employees.

To succeed, you must commit.

How will you innovate for a digital age?

I can help you accelerate your initiatives.James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopiajames.burnes@projectbrilliant.comCell: 317-512-3612

James BurnesPrincipal & Senior Digital Strategist, Project BrilliantCEO & Mobile Strategist, Mobiltopiawww.projectbrilliant.com

Connect. Compete. Digital Strategy for an Interconnected Age.

by James Burnes on Mar 31, 2011

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Connect. Compete. Digital Strategy for an Interconnected Age. — Presentation Transcript