B2B Strategies & Opportunities for Mobile Applications

B2B OPPORTUNITIES IN MOBILE APPLICATIONS
James Burnes, CEO of Mobiltopia
@jamesburnes | @mobiltopia | james.burnes@mobiltopia.com | (317) 512-3612

What are the most popular apps on the iTunes Store?

Top iOS Free Apps
Facebook - The dominant social network.
Pandora Radio - Personalised internet radio.
Google Mobile App - Web search, including voice rec.
Shazam - Music discovery service.
Movies by Flixter - US DVD rentals.
The Weather Channel - Worldwide forecasts.
Google Earth - The most popular mapping service.
Bump - Easy data sharing between two iPhones.
Skype - Free VoIP calling.
Paper Toss - Addictive time-wasting video game.

Top iOS Paid Apps
Doodle Jump - Simplistic platformer
Tap Tap revenge 3 - Guitar Hero-style rhythm game.
Pocket God - You play God over primitive islanders.
Angry Birds - Inescapable catapulting fun.
Tap Tap Revenge 2.6 - More rhythmic tapping action.
Bejewled 2 + Blitz - Puzzler based on matching gemstones.
Traffic Rush - Solve puzzles based on traffic jams.
Tap Tap Revenge Classice - Yet more tapping in time.
AppBox Pro-Alarm Clock - Fully featured utilities suite.
Flight Control - Air traffic control simulator.

BOLD STATEMENTS
3

Businesses have more money than consumers
Bold Statement #1

B2b transactions are bigger than THOSE OF b2c
Bold Statement #2

Businesses don’t like to experiment
Bold Statement #3

Why B2B Apps are a good investment for you (and for businesses)
There are defined markets and audiences

There is little competition within industries and niches

There are existing processes and systems to integrate (or replace)

Established costs make defining ROI simpler

Businesses are hungry to slash costs by using technology

Employees must do more with less resources, so quick access to data or tools is critical for efficiency.

Businesses already have established budgets for technology investment.

CIOs and CEOs understand applications that improve process and costs have a specific ROI

Businesses are discovering staff, customers and partners want to conduct business anytime, anywhere.

RISK
EFFORT
Is it worth the risk?
B2C
WANT VS. NEED BARRIER
B2B

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1
B2B MOBILE OPPORTUNITIES

GREAT SALES PEOPLE HATE SOFTWARE & HARDWARE
1

2
BUYERS LOVE TO TOUCH AND INTERACT WITH PRODUCTS

3
DATABASES AND DIRECTORIES NEED UNLEASHED

4
EMPLOYEES IN THE FIELD NEED TOOLS, AND NOT PAPERWORK

5
SALES FORCES DON’T WANT TO BE REQUIRED TO THINK.

6
COUNTLESS CUSTOMINTERNAL SOFTWARE APPS NEED MOBILE ACCESS

7
EMPLOYEES WHO HAVE ACCESS TO OFFICE TOOLS AND DATA WILL WORK MORE.

8
SUPPLY CHAIN MANAGEMENT AND REAL TIME DATA NEEDS PUSHED OUT 24/7.

9
INVENTORY CONTROL IS HAPPENNING IN REAL TIME.

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PAPER SUCKS

5 places to look for opportunities
Manufacturing environments
Organizations with large external staff
Proprietary data sources for an industry
Companies reliant on large distribution networks to sell their products
Commoditized markets & industries

BUSINESSES ARE READY. ARE YOU?
B2B IS WHERE IT’S AT!

Thank you!
Now let’s chat!
Any questions?
@jamesburnes | @mobiltopia | james.burnes@mobiltopia.com | (317) 512-3612

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B2B Strategies & Opportunities for Mobile Applications

by James Burnes on Apr 22, 2011

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B2B Strategies & Opportunities for Mobile Applications — Presentation Transcript