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B2B Strategies & Opportunities for Mobile Applications

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James Burnes, CEO and senior strategist for Mobiltopia, presented the topic "B2B Strategies & Opportunities in Mobile Applications" at MobileX in Lexington, KY on Friday, April 15, 2011.

James Burnes, CEO and senior strategist for Mobiltopia, presented the topic "B2B Strategies & Opportunities in Mobile Applications" at MobileX in Lexington, KY on Friday, April 15, 2011.

Published in Technology , Business
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  • Great presentation. Here's a related post on creating successful B2B Mobile Strategies, applied to the manufacturing sector -
    http://hub.productworld.com/bid/263837/How-to-Formulate-a-Successful-Mobile-B2B-Strategy

    Hope you find it useful. Feedback appreciated.
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  • 1.
  • 2. B2B OPPORTUNITIES IN MOBILE APPLICATIONS
    James Burnes, CEO of Mobiltopia
    @jamesburnes | @mobiltopia | james.burnes@mobiltopia.com | (317) 512-3612
  • 3. What are the most popular apps on the iTunes Store?
  • 4. Top iOS Free Apps
    Facebook - The dominant social network.
    Pandora Radio - Personalised internet radio.
    Google Mobile App - Web search, including voice rec.
    Shazam - Music discovery service.
    Movies by Flixter - US DVD rentals.
    The Weather Channel - Worldwide forecasts.
    Google Earth - The most popular mapping service.
    Bump - Easy data sharing between two iPhones.
    Skype - Free VoIP calling.
    Paper Toss - Addictive time-wasting video game.
  • 5. Top iOS Paid Apps
    Doodle Jump - Simplistic platformer
    Tap Tap revenge 3 - Guitar Hero-style rhythm game.
    Pocket God - You play God over primitive islanders.
    Angry Birds - Inescapable catapulting fun.
    Tap Tap Revenge 2.6 - More rhythmic tapping action.
    Bejewled 2 + Blitz - Puzzler based on matching gemstones.
    Traffic Rush - Solve puzzles based on traffic jams.
    Tap Tap Revenge Classice - Yet more tapping in time.
    AppBox Pro-Alarm Clock - Fully featured utilities suite.
    Flight Control - Air traffic control simulator.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. BOLD STATEMENTS
    3
  • 11. Businesses have more money than consumers
    Bold Statement #1
  • 12. B2b transactions are bigger than THOSE OF b2c
    Bold Statement #2
  • 13. Businesses don’t like to experiment
    Bold Statement #3
  • 14.
  • 15. Why B2B Apps are a good investment for you (and for businesses)
    There are defined markets and audiences
  • 16. Why B2B Apps are a good investment for you (and for businesses)
    There is little competition within industries and niches
  • 17. Why B2B Apps are a good investment for you (and for businesses)
    There are existing processes and systems to integrate (or replace)
  • 18. Why B2B Apps are a good investment for you (and for businesses)
    Established costs make defining ROI simpler
  • 19. Why B2B Apps are a good investment for you (and for businesses)
    Businesses are hungry to slash costs by using technology
  • 20. Why B2B Apps are a good investment for you (and for businesses)
    Employees must do more with less resources, so quick access to data or tools is critical for efficiency.
  • 21. Why B2B Apps are a good investment for you (and for businesses)
    Businesses already have established budgets for technology investment.
  • 22. Why B2B Apps are a good investment for you (and for businesses)
    CIOs and CEOs understand applications that improve process and costs have a specific ROI
  • 23. Why B2B Apps are a good investment for you (and for businesses)
    Businesses are discovering staff, customers and partners want to conduct business anytime, anywhere.
  • 24. RISK
    EFFORT
    Is it worth the risk?
    B2C
    WANT VS. NEED BARRIER
    B2B
  • 25. 0
    1
    B2B MOBILE OPPORTUNITIES
  • 26. GREAT SALES PEOPLE HATE SOFTWARE & HARDWARE
    1
  • 27. 2
    BUYERS LOVE TO TOUCH AND INTERACT WITH PRODUCTS
  • 28. 3
    DATABASES AND DIRECTORIES NEED UNLEASHED
  • 29. 4
    EMPLOYEES IN THE FIELD NEED TOOLS, AND NOT PAPERWORK
  • 30. 5
    SALES FORCES DON’T WANT TO BE REQUIRED TO THINK.
  • 31. 6
    COUNTLESS CUSTOMINTERNAL SOFTWARE APPS NEED MOBILE ACCESS
  • 32. 7
    EMPLOYEES WHO HAVE ACCESS TO OFFICE TOOLS AND DATA WILL WORK MORE.
  • 33. 8
    SUPPLY CHAIN MANAGEMENT AND REAL TIME DATA NEEDS PUSHED OUT 24/7.
  • 34. 9
    INVENTORY CONTROL IS HAPPENNING IN REAL TIME.
  • 35. 0
    1
    PAPER SUCKS
  • 36. 5 places to look for opportunities
    Manufacturing environments
    Organizations with large external staff
    Proprietary data sources for an industry
    Companies reliant on large distribution networks to sell their products
    Commoditized markets & industries
  • 37. BUSINESSES ARE READY. ARE YOU?
    B2B IS WHERE IT’S AT!
  • 38. Thank you!
    Now let’s chat!
    Any questions?
    @jamesburnes | @mobiltopia | james.burnes@mobiltopia.com | (317) 512-3612